Sheree Gae Gayas

Head of Digital Commerce

Samsung Philippines

Sheree Gae Gayas is a digital commerce, sales and marketing leader with more than two decades of experience driving growth across telecommunications, mobile technology and consumer electronics.

She currently serves as head of digital commerce for the mobile experience business at Samsung Philippines. In this role, she leads multi-platform growth across direct-to-consumer, online reseller and retail.com channels, shaping next-generation and future-ready commerce strategies across the region.

Her expertise lies in building high-performing teams, developing compelling market strategies and connecting digital platforms with commercial priorities to deliver measurable revenue growth and business impact. With experience across both brand and channel leadership, she brings a strong understanding of how businesses can translate evolving consumer behaviour into more connected, effective and scalable commerce experiences.