A full day of action-packed content

Conference Agenda

9:00am - 4:30pm 19 July, 2022

Opening address

9:00 am to 9:05 am

Sharpen your senses! Building engaging experiences to nudge towards better decision making

Unbore your marketing before it hits you. Usually, marketers are the last to know that their content or messaging isn’t as appealing as they think it is, how exactly do you create content that’ll resonate with your audience. Gavin will share how behavioral economics make customer irrationality more predictable and...

From content to gaming to Web3- curating the purpose-driven marketing platform

[Case Study] Niche Loyalty - Capturing the Hearts of Minorities

OneDegree’s story is a fascinating one in that in a few short years, it’s become the top virtual insurer with the highest number of users. Granted a virtual insurance license in 2020 and the first to launch medical pet insurance, OneDegree has started off in a niche market and gradually...

Networking Break

10:55 am to 11:10 AM

Jaw-dropping branding – how nailing programmatic DOOH will be your best marketing strategy

Marketing Machines – Developing a loyalty-based O2O Ecosystem [A CASE STUDY]

New trends have emerged when it comes to customer behavior and loyalty, and that means altering your customer journey to align with the changes in a way that’s integrative and conducive to your organisation’s objectives, technology is a great enabler but only when applied right to your marketing mix.

Message in a pressure-cooker – is your message resilient enough


12:50 pm to 2:00 pm

Life is beautiful – thinking marketing and communications as a lifestyle

Branding experience in a Flash - The Flash Coffee story

Flash Coffee skyrocketed to citywide fame in Kong Kong in a very short space of time amidst a high-competition environment and plenty of premium offerings abound.    The tech-enabled coffee chain didn’t just take Hong Kong by storm but also expanded rapidly since its start in 2020.  How do you...

Networking Break

3:05 pm to 3:20 pm

Around the clock – contending with expected immediacy in marketing response

Metaverse Illustrated – meta marketing and what you need to get ahead

End of Experience 360

4:30 pm


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