Schedule - Experience 360

A full day of action-packed content

Conference Agenda

9:00am - 4:30pm 19 July, 2022

Opening address

9:00 am to 9:05 am

9:05 AM to 9:45 AM

Sharpen your senses! Building engaging experiences to nudge towards better decision making

Unbore your marketing before it hits you. Usually, marketers are the last to know that their content or messaging isn’t as appealing as they think it is, how exactly do you create content that’ll resonate with your audience. Gavin will share how behavioral economics make customer irrationality more predictable and can enrich client experience.

Speaker:

Gavin Gollogley

Former Chief Client Experience & Marketing Officer, Asia

Sun Life

9:50 AM to 10:20 AM

From content to gaming to Web3- curating the purpose-driven marketing platform

Content doesn’t always have to be textual or audio-visual, gaming content is highly-valued by users and garners extreme levels of engagement, so not considering gaming and the implications of Web3 in your marketing mix might would be a costly mistake.

Speaker:

Michelle Chan

Managing Partner & Co-Founder

Dustykid & Phygital

10:25 AM to 10:55 AM

[Case Study] Niche Loyalty - Capturing the Hearts of Minorities

OneDegree’s story is a fascinating one in that in a few short years, it’s become the top virtual insurer with the highest number of users. Granted a virtual insurance license in 2020 and the first to launch medical pet insurance, OneDegree has started off in a niche market and gradually expanded its offering. Their latest Pride campaign geared towards the LGBTQ+ communicty has tackled yet another niche and has given them tremendous success.

Speaker:

Emily Chow

General Manager

OneDegree

Networking Break

10:55 am to 11:10 AM

11:10 AM TO 11:40 AM

Jaw-dropping branding – how nailing programmatic DOOH will be your best marketing strategy

It is an incredibly exciting time for the programmatic DOOH market locally and globally to discover what’s next as people start stepping outside again. Let’s deep-dive into why programmatic DOOH is proving to be a must-have medium in 2022 and how it sets out to transform the conventions of traditional out-of-home media buying, targeting audiences at scale with more measurable value.

Speaker:

Troy Yang

Managing Director, North Asia

Hivestack

Speaker:

Ray Lee

Head of Digital & Programmatic

JCDecaux Transport

11:45 am to 12:15 pm

Marketing Machines – Developing a loyalty-based O2O Ecosystem [A CASE STUDY]

New trends have emerged when it comes to customer behavior, and that means altering your customer journey to align with the changes in a way that’s integrative and conducive to your organisation’s objectives, technology is a great enabler but only when applied right to your marketing mix.

Speaker:

Aldric Chau

Head of Retail, e-Commerce & Travel Partnerships

Cathay Pacific

New trends have emerged when it comes to customer behavior and loyalty, and that means altering your customer journey to align with the changes in a way that’s integrative and conducive to your organisation’s objectives, technology is a great enabler but only when applied right to your marketing mix.

12:20 pm to 12:50 pm

Message in a pressure-cooker – is your message resilient enough

While authenticity is an imperative in any form of modern content marketing and communications, stakes can also be high however when a brand or organisation joins a conversation in the hot seat.

Speaker:

Michel Wong

Head of Consumer Communications, Asia

Deliveroo

Speaker:

Sheena Shah

Head of Corporate Communications

Hyphen Group

Speaker:
Vincent Chow

Head of Marketing, Digital Products

CLP Innovation

Lunch

12:50 pm to 2:00 pm

2:00 pm to 2:30 pm

Life is beautiful – thinking marketing and communications as a lifestyle

Increasingly in marketers’ playbook would be techniques to position your message to attune to ideals, values, beliefs, aspirations, and aesthetics of your target audience. Marketing is becoming mainstream; whether individuals want to market their personal brand or organisations for theirs, more and more turn to marketing.

Speaker:

Nixon Cheung

Head of Commercial and Brand

Hong Kong Tramways

Speaker:

Clive Chow

Chief Revenue Officer

HKT

Speaker:
Joanne Yue

Marketing and Communications Director

Emperor Watch & Jewelery

2:35 PM to 3:05 PM

Branding experience in a Flash - The Flash Coffee story

Flash Coffee skyrocketed to citywide fame in Kong Kong in a very short space of time amidst a high-competition environment and plenty of premium offerings abound. The tech-enabled coffee chain didn't just take Hong Kong by storm but also expanded rapidly since its start in 2020. How do you build a brand this fast and be successful at that in probably the most challenging market conditions?

Speaker:

Jonathan Tsao

Managing Director

Flash Coffee

Flash Coffee skyrocketed to citywide fame in Kong Kong in a very short space of time amidst a high-competition environment and plenty of premium offerings abound. The tech-enabled coffee chain didn’t just take Hong Kong by storm but also expanded rapidly since its start in 2020. How do you...

Networking Break

3:05 pm to 3:20 pm

3:20 PM to 3:50 PM

Around the clock – contending with expected immediacy in marketing response

The acceleration of digital-first strategies means that marketplaces and campaigns can run 24x7, which could also mean endless streams of content required to continually engage and respond to your customers. Immediacy and urgency are paramount to the way your customers value you over your competitors.

Speaker:

Ian Law

Head of Commercial Strategy & Operations and eCommerce Merchandising, Mannings Hong Kong and Macau

DFI Retail Group

Speaker:

Michael Ho

Head of Hong Kong

Zalora

Speaker:
Cecilia Chan

Former Head of Marketing, Hong Kong

Carousell Group

3:55 pm to 4:30 pm

Metaverse Illustrated – meta marketing and what you need to get ahead

Optimise the marketing funnel by playing the metaverse right from the start. Brands are already leveraging NFTs and the virtual world to bring a new sort of experience to their customers, while deep-diving into the practical consideration