Adriana Lica

Adriana is a growth strategist, specialising in digital marketing and sales. She currently leads global retail GTM strategy at Bullish (, and previously has worked at HSBC and Swire Properties in marketing leadership roles. Prior to joining Bullish, she was responsible for launching PayMe and leading a team looking after its consumer and business growth in HK, making it the most used payment app on the market.

In her spare time, Adriana is an angel investor and entrepreneur, having co-founded Rockit ( – Hong Kong’s first B2B2C fitness & health marketplace, and invested in Aya ( in Nigeria – Africa’s first women-led period care with a social impact.