David Wei oversees digital & omnichannel marketing for leading infant & toddler formula brand Friso in FrieslandCampina Hong Kong. Champion Friso brand’s customer experience, managing the digital eco-system and leading the omnichannel marketing innovations.

Prior to Friso, David has 15 years working experience spanning across Hong Kong and China with various agency networks like McCann, Leo Burnett and Saatchi & Saatchi where he provided strategic brand and digital service to FMCG brands like P&G, Mead Johnson and Nestle etc.