Joanne Yue is currently the Marketing and Communications Director at Emperor Watch & Jewellery – leading the marketing team in brand building, creative marketing, content and experience activation, digital strategic planning, and CRM across Hong Kong, China, Macau, Singapore and Malaysia; as well as leading the e-commerce team in sales strategic planning, developing merchandising strategies, and driving e-commerce business on owned brand site and various marketplace platforms across Hong Kong, China and Singapore.

Prior to joining Emperor Watch & Jewellery, Joanne held leadership roles in regional marketing at Lane Crawford, I.T Apparels, Chopard and Roger Dubuis.