Jonathan Tsao is the Managing Director of Flash Coffee Hong Kong, a tech-enabled coffee chain that is rapidly growing across Asia; with an award-winning, world champion barista-curated menu at affordable prices. The leading force behind Flash Coffee Hong Kong’s fast-growing expansion, Jonathan is building the brand’s launch strategy and is in charge of supervising all business operations in the new market, including store openings, operations and growing local brand presence.
Before joining Flash Coffee, Jonathan served as the Head of Deliveroo’s Editions, Commercial & Strategy in Hong Kong from 2020-2021, and previously worked as the Commercial Lead for the company as well as the New Market Launcher in Taiwan in
2018-2019, focusing on expansion and bringing in the best restaurant selection for its members.
Jonathan’s vision is to create a new coffee culture in Hong Kong that won’t break the bank but never sacrifices quality. Through Flash Coffee’s tech-enabled approach, Hong Kong customers will be served with convenience driven by technology, from passionate, knowledgeable and award-winning baristas.
Jonathan recognizes how technology can help improve operations.With his direction, he aspires to make Flash Coffee into more than just a coffee chain, which is why he’s focused on creating customer service solutions driven by digitalization and through the means of mobile apps. His hope is that there will soon be a Flash Coffee nearby in every Hong Kong neighbourhood, just a few steps away for Hong Kong’s coffee-loving millennials and working professionals.
Jonathan loves coffee, “As someone who has three to four cups of coffee every day – 6 to 8 espresso shots – I know the importance of quality caffeine.” In his spare time, Jonathan enjoys chasing the waves and watching movies.