Maurice Audinet

Technology and digital passionate and business leader with a proven track record of driving innovation, transformation and high operational excellence in Luxury, (travel) Retail and Finance industries at a global scale, both online and offline.

18 years of Innovation, Digital Transformation and disruption, Technology and vendor Management. Leading and growing talents, shaping high-performing teams and organization in an global and fast-moving context.

Experienced in both multinational companies and startups to find the best solutions to every challenge and transforming them into opportunities and growth.

Bonding digital and technology to enrich user / customer experience and create value, I’m equally at ease with business discussion and technical architecture.

Expert on global e-commerce (,, Wechat mini-programs…), mobile and digital apps (incl. in-store apps, Wechat loyalty, online payment, mobile payment, search engines…), User eXperience (UX, O2O) and Infrastructure (Cloud, CDN, network…)