Nixon Cheung currently works with two hats. On one side he works as the Head of Commercial and Brand at Hong Kong Tramways, where he has rejuvenated and transformed the company in both branding and revenue means; while on the other side he works as the General Manager of Tramplus, a new venture of the Hong Kong Tramways brand. With his outstanding effort in transforming and diversifying the Trams, he is hugely recognized in the marcom, media and marketing industries. He is also a guest speaker at multiple radio channels, newspaper, magazines and a variety of industrial marketing summits to share the unprecedented marketing transformation he has brought to the company.
Under his leadership, the “Commercial and Brand” team that he oversees was named “Team of the year” by Hong Kong Business, and he was elected as one of the “Future Leaders” by the American Chamber of Hong Kong, “Innovator of the year” by Hong Kong Business, and was selected by Hong Kong Living as the Hong Kong Influencer awardee.
Recently, his inspiring case with the Tram company is being written as a marketing business case by the Hong Kong University of Science and Technology, and is included as one of the Harvard Business cases for the benefits of future marketers.