Samyin has extensive marketing experience, working both in-house and agency.  She has worked with clients in different industries including fashion, beauty, events, hospitality, F&B, fitness and luxury, who have a broad range of marketing maturity levels. She has worked in social media, website development, SEO, ads management and now focuses on customer retention and lifecycle marketing through her work with Emarsys. Her experiences have given her a well-rounded understanding of the different challenges and needs that brands face and partners with them to advise on key strategies to help drive their ROI and customer retention.