Troy has extensive management consulting, analytics and ad tech experience working with brands, advertisers and agencies across various industries in Asia over the past 15+ years. He has helped major Fortune 500 brands from formulating new market entry and pricing strategies to optimizing their marketing budgets through media mix modelling down to executing brand’s campaigns effectively through omni-channel DSP.

Prior to joining Hivestack, he was Senior VP at The Trade Desk for North Asia overseeing business operations in Greater China, Japan and South Korea. He also held senior leadership roles at Nielsen and Analytic Partners, successfully scaling their operations and expanding their footprints across the Asia Pacific region.