Wendy is currently Director – O2O in marketing, social and digital at she.com.  She is a forward-thinking, dynamic and opportunity-driven marketing leader with expertise from both MNC brands and agency side. With a proven track record to drive business growth through strategic planning, data analytics and fully integrated marketing initiatives. Also an effective and motivating leader to push boundaries in the ever-changing market to drive brand awareness, customer engagement and commercial success with creative digital strategies and new revenue generating models.