An accomplished international digital marketer with extensive media, advertising, and marketing experience, William Ferrell leads digital brand for Colgate Palmolive APAC.  Wil started his marketing and data analytics career in boutique consulting firms before moving on to Starcom media agency, holding leadership positions in Chicago, Madrid, and Melbourne.  Before joining Colgate Palmolive in 2020, Wil led a consulting team at Dentsu Advertising focusing on digital enablement, data visualization, and search marketing.  At CP, Wil is focused on consumer experiences around APAC using many digital tools including programmatic marketing, CRM / loyalty, martech, and analytics to define and deliver an optimal consumer journey.