A firm believer of elevating brands’ digital initiatives through designing omni-channel customer journeys that encapsulate branding and corporate strategies, to address and achieve communication and business objectives.

A seasoned practitioner with extensive experience in the realm of online media and publishing, integrated advertising agencies and mobile start-ups, her passion in adopting Omnichannel journey best practices with special focus on Digital Channels has enabled her to curate and execute top of class digital experience and performance for her list of distinguished clients.

Before joining iClick, she held several positions at Dentsu Aegis Network, Bite Communications and Yahoo HK where she managed digital business across the regions, and merger acquisitions. She also drove integrated digital strategy implementation for leading global brands and generated strong ROI on digital investments across APAC.