Leroy Seow
Managing Director, Products
FairPrice Group
Leroy Seow is the Managing Director (Products) at FairPrice Group. He is responsible for guiding FairPrice Group’s Products Team to bring in the best produce from around the world at the most sensible pricing.
His role is essential in supporting the Group in delivering on its mission to make every day a little better by keeping daily essentials within reach for all in Singapore, and bolstering its supply chain to ensure supply resilience.
Leroy brings close to 20 years of retail and FMCG industry experience to his role as Head of Products. Prior to joining FairPrice Group in 2021, Leroy served in various leadership positions with Procter & Gamble across Southeast Asia for over a decade. These included Country Manager and General Manager roles in Malaysia, Indonesia, and Thailand.