Sean Cheng

Sean Cheng

Managing Director, E-Commerce and Chief Omnichannel Officer

FairPrice Group

Sean Cheng is the Managing Director for E-Commerce and the Chief Omnichannel Officer at FairPrice Group. He spearheads the Group’s expansion into new business areas, such as its Retail Media Network. As the Chief Omnichannel Officer, he also leads the Omnichannel team and its efforts to deliver a seamless, unified, and personalised digital experience for customers across all online and offline touchpoints via the FairPrice Group app.

Prior to working at FairPrice Group, Sean led TikTok’s eCommerce platform—TikTok Shopping Centre—in Southeast Asia, headed Alibaba’s Southeast Asian flagship eCommerce platform, and was Lazada’s Group Chief Crossborder Officer, driving the organisation’s international business growth.