13 August 2024
1:00pm – 4:30pm GMT+8
Rosewood Hong Kong
(Pavilion Hall, Level 4)

Sponsors			Supported by

Sponsors

Supported by

Navigating the Future of Customer Engagement in 2024

A special forum for client-side marketers and CX professionals

As we navigate the world of marketing in 2024, brands and marketers are overwhelmed by many tools and technologies to increase agility, efficiency and productivity. With the advent of Generative AI, marketers are empowered to efficiently create content, personalise marketing strategies, and gain actionable insights and revolutionising the landscape of marketing with unparalleled efficiency and innovation. Now, the question becomes: How can marketers proactively respond and harness these trends and technologies to their advantage?

Enter “Get Real with Braze – Hong Kong” This event is your guide to conquering these challenges and capitalising on the right opportunities to stay ahead. Dive into a program crafted to help you learn the latest trends and best practices in customer engagement in 2024 which you can apply to your business. You will get to hear from marketing leaders, discover solutions that work and network with your peers.

“Get Real with Braze – Hong Kong” is your ticket to steering your marketing efforts successfully in 2024. Join us and don’t miss your chance to be at the forefront of the future of customer engagement.
What to expect:

Hear from Marketing and CX leaders on actionable advice that you can implement right away in your marketing strategy
Witness how the Braze platform can enhance your customer engagement efforts, no matter which stage of growth you are at
Connect with driven and innovative individuals to learn from their journeys. Plus, fuel up with scrumptious bites and drinks and take home some exclusive Braze swag to remember the experience.

Note: Priority will be given to manager level roles and above. You will receive an official update regarding your invite within 24 hours of registering interest.

SPEAKERS

Jason Huan

Chief Marketing Officer

Endowus

Elaine Tai

Regional Marketing Head

GEOX Asia Pacific

Hanson Cheung

General Manager

Storellet

Tony Lo

Greater China Lead

Ogilvy One

Eva Swainston

Senior Manager, APAC Lifecycle Growth

foodpanda

Samuel Meyer

Senior Director, APAC

Braze

Gerald Tjan

Director, APAC

Braze

Siew Hoon Ng

Lead Solutions Consultant

Braze

Shahid Nizami

Vice President, Sales, APAC

Braze

Baljin Singh

Sales Director, Asia

mParticle

Karen Wong

Deputy Editor – North Asia

MARKETING-INTERACTIVE

AGENDA

13 August 2024
1:00pm – 4:30pm GMT+8
Venue: Rosewood Hong Kong

Day(s)

Hour(s)

Minute(s)

Second(s)

13:00

Registration

13:55

Welcome Address

Speaker:

Karen Wong

Deputy Editor

MARKETING-INTERACTIVE

14:00

OPENING ADDRESS: EXPLORING THE FUTURE OF CUSTOMER ENGAGEMENT

Speaker:

Shahid Nizami

Vice President, Sales, APAC

Braze

14:10

PANEL DISCUSSION: ACHIEVING LASTING CUSTOMER LOYALTY WITH UNIFIED AND PERSONALISED ENGAGEMENT

From Braze’s 2024 APAC Customer Engagement Review, 50% of brands said they only use a single channel or multiple siloed channels to engage consumers. In order to stand out from the competition, a unified, multi touch point customer engagement strategy has become a must and no longer a good to have, according to the Ace brands in the report.Hear from our panel of industry leaders from brands from FSI and Retail industries on their journey and successes on crafting an unified customer engagement strategy, from integrating and choosing the right online and offline channels to personalize customer interactions, to leveraging data to keep customers loyal and coming back for more.

Speaker: