22 OCTOBER 2025

8:30am

Networking and registration

8:50am

Welcome remarks

9:00am

[Opening Keynote]
Regulation watch: How new digital rules are shaping comms in Indonesia
  • Decode recent and emerging regulations affecting platforms, data, and content
  • Prepare communication protocols for takedowns, content restrictions and platform compliance
  • Build stronger alignment with legal, risk and digital governance function 

    9:30am

    [Case study]
    Listening with intent: Turning signals into strategic action
    • Convert raw sentiment signals into structured input for strategic planning 
    • Benchmark brand relevance using competitive data aligned to local discourse
    • Detect early warning signs through trend recognition and thematic clustering 

      10.00am

      [Panel discussion]
      Rehabbing your brand: Managing boycotts, backfires and brand reputation in an online world
      •  Reconstruct brand positioning through intentional, phased recovery messaging 
      • Align crisis response with risk tolerance, stakeholder expectations and long-term brand equity 
      • Strengthen internal coordination across functions to enable rapid, coherent action 

      10.30am

      Networking break

      10:50 AM

      [Case study]
      PR + AI: What’s working, what’s overhyped, what’s next?
      • Distinguish between tactical use cases and strategic integration of AI in PR 
      • Evaluate the ethical trade-offs and risks introduced by AI-generated content 
      • Set realistic expectations for automation, augmentation, and actual value delivery 

      11:20 AM

      [Fireside Chat]
      Rebuilding brand trust in a time of clickbait, hoaxes and hype
      • Examine the psychological triggers that erode public confidence in brand messaging 
      • Map out a strategic framework for regaining credibility in low-trust digital environments
      • Prioritise message clarity, transparency and timing as pillars of modern trust-building 

        11:50 AM

        [Case Study]
        Purpose-led PR: Getting it right in a sceptical market
        • Define purpose in operational terms, not just brand language 
        • Navigate the tension between global positioning and local relevance in purpose messaging 
        • Measure impact beyond optics to build legitimacy with internal and external audiences 

        12:20 PM

        [Case Study]
        Local by design: Embedding relevance in regional Indonesia
        • Design localisation into the campaign strategy by operationalising regional inputs early 
        • Balance consistency with cultural specificity through layered messaging frameworks 
        • Build local legitimacy by partnering with trusted regional voices, media ecosystems and community narratives 

        12:50 PM

        Networking lunch

        1:50 PM

        [Fireside Chat]
        PR-Media relationships in 2026: What’s changing?
        • Redefine media engagement models to align with newsroom constraints, content formats and evolving journalist priorities 
        • Build credibility by prioritising access, accuracy and agility over transactional pitching 
        • Strengthen agency–media partnerships through shared agendas, mutual value exchange and trust-based collaboration 

        2:20 PM

        [Case study]
        Proof over presence: Rethinking PR metrics that drive influence
        • Shift focus from media volume to outcome-based measurement frameworks 
        • Align PR metrics with organisational goals across brand, reputation and risk 
        • Simplify reporting to communicate value clearly to non-comms stakeholders 

        2:50 PM

        [Case Study]
        Fractured messaging: Repairing the gaps between brand, product and comms
        • Uncover how internal silos distort messaging across customer touchpoints 
        • Apply message architecture frameworks to align brand, product and PR narratives 
        • Strengthen cross-functional collaboration to deliver unified, credible communication externally 

        3:20 PM

        Networking break

        3:40 PM

        [Case study]
        Crisis architecture: Designing systems, not just statements
        • Build decision-making frameworks to reduce ambiguity in high-pressure moments 
        • Integrate legal, brand, and customer functions into your crisis operating model 
        • Institutionalise readiness through templates, simulation, and escalation protocols 

        4:10 PM

        [Panel Discussion]
        The great comms debate: Boomer wisdom vs. Gen Z realness
        • Contrast generational approaches to tone, channel, and authenticity in PR 
        • Challenge assumptions about what defines credibility and professionalism today 
        • Extract shared values that can guide cross-generational collaboration in comms teams 

        4:40 PM

        Closing remarks

        4:45 PM

        End of conference

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