14 OCTOBER 2025
8:30am
Networking and registration
8:50am
Welcome remarks
9:00am
[Opening Keynote]
Regulation watch: How new digital rules are shaping comms in Indonesia
- Decode recent and emerging regulations affecting platforms, data, and content
- Prepare communication protocols for takedowns, content restrictions and platform compliance
- Build stronger alignment with legal, risk and digital governance function
9:30am
[Case study]
Listening with intent: Turning signals into strategic action
- Convert raw sentiment signals into structured input for strategic planning
- Benchmark brand relevance using competitive data aligned to local discourse
- Detect early warning signs through trend recognition and thematic clustering
10.00am
[Panel discussion]
Rehabbing your brand: Managing boycotts, backfires and brand reputation in an online world
- Reconstruct brand positioning through intentional, phased recovery messaging
- Align crisis response with risk tolerance, stakeholder expectations and long-term brand equity
- Strengthen internal coordination across functions to enable rapid, coherent action
10.30am
Networking break
11:00 AM
[Case study]
PR + AI: What’s working, what’s overhyped, what’s next?
- Distinguish between tactical use cases and strategic integration of AI in PR
- Evaluate the ethical trade-offs and risks introduced by AI-generated content
- Set realistic expectations for automation, augmentation, and actual value delivery
11:30 AM
[Fireside Chat]
Rebuilding brand trust in a time of clickbait, hoaxes and hype
- Examine the psychological triggers that erode public confidence in brand messaging
- Map out a strategic framework for regaining credibility in low-trust digital environments
- Prioritise message clarity, transparency and timing as pillars of modern trust-building
12:00 PM
[Case Study]
Local by design: Embedding relevance in regional Indonesia
- Design localisation into the campaign strategy by operationalising regional inputs early
- Balance consistency with cultural specificity through layered messaging frameworks
- Build local legitimacy by partnering with trusted regional voices, media ecosystems and community narratives
12:30 PM
Networking lunch
1:30 PM
[Fireside Chat]
PR-Media relationships in 2026: What’s changing?
- Redefine media engagement models to align with newsroom constraints, content formats and evolving journalist priorities
- Build credibility by prioritising access, accuracy and agility over transactional pitching
- Strengthen agency–media partnerships through shared agendas, mutual value exchange and trust-based collaboration
2:00 PM
[Case study]
Proof over presence: Rethinking PR metrics that drive influence
- Shift focus from media volume to outcome-based measurement frameworks
- Align PR metrics with organisational goals across brand, reputation and risk
- Simplify reporting to communicate value clearly to non-comms stakeholders
2:30 PM
[Case Study]
Fractured messaging: Repairing the gaps between brand, product and comms
- Uncover how internal silos distort messaging across customer touchpoints
- Apply message architecture frameworks to align brand, product and PR narratives
- Strengthen cross-functional collaboration to deliver unified, credible communication externally
3:00 PM
Networking break
3:30 PM
[Case study]
Crisis architecture: Designing systems, not just statements
- Build decision-making frameworks to reduce ambiguity in high-pressure moments
- Integrate legal, brand, and customer functions into your crisis operating model
- Institutionalise readiness through templates, simulation, and escalation protocols
4:00 PM
[Panel Discussion]
The great comms debate: Boomer wisdom vs. Gen Z realness
- Contrast generational approaches to tone, channel, and authenticity in PR
- Challenge assumptions about what defines credibility and professionalism today
- Extract shared values that can guide cross-generational collaboration in comms teams
4:30 PM
Closing remarks
4:35 PM