WHEN
13 AUGUST 2025
TIME
9AM – 5PM
WHERE
KUALA LUMPUR, MALAYSIA
SOCIAL
#PRASIAMY
THE LAUNCH OFFER ENDS IN
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:
Hour(s)
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HERE’S WHAT YOU CAN EXPECT AT THE CONFERENCE:
CCOs, CEOs, PR leaders and more.
Local and global experts sharing key insights on PR and communications.
Keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions, open grills and leadership exchange.
of intensive learning from a community of PR trailblazers.
ABOUT PR ASIA 2025
PR Asia is back for its fourth consecutive year in Malaysia! This premier gathering of communications professionals from across the nation offers fresh insights and expert guidance on the evolving future of communications. Join industry leaders and innovators for mentorship opportunities, engaging discussions, and invaluable networking sessions. If you’re ready to push boundaries and own the PR game, this is where you need to be.
Take your place at the table and make your voice heard. Join us on 13 August!
3 ESSENTIAL THEMES WE ARE EXPLORING THIS YEAR
Regaining trust in the era of scepticism and eroding credibility
In an era where misinformation spreads rapidly and corporate credibility is being increasingly questioned, PR professionals must prioritise authenticity, transparency, and ethical communication. Building genuine connections with audiences is essential to restoring trust and maintaining long-term brand integrity.
Balancing influence and integrity in the age of paid media
As reliance on paid media and sponsored content rises in newsrooms, PR professionals must balance strategic messaging with ethical responsibility. Upholding transparency and fostering genuine engagement are crucial to preserving public trust and ensuring brand credibility in a highly commercialised media landscape.
Adapting PR strategies amid shifting policies and regulations
With evolving regulations, such as Malaysia’s social media licensing laws, reshaping the digital landscape, PR professionals must adapt quickly. Aligning strategies with government priorities while protecting creative freedom and brand integrity will be vital to maintaining relevance in a tightly controlled media environment.
SPEAKERS
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.
Jeremiah Rodrigues
General Manager
CARMA
Trista Efendi
External Relations Leader
IBM Malaysia and Vietnam
Malathi Pillay
Director, Brand Equity & Communications
MRT Corporation
Sherliza Zaharudin
Director, Integrated Communications
Khazanah Nasional
Khairul Anwar Abdul Gahani
Public Affairs, Communications and Sustainability Director for Malaysia, Singapore and Brunei, Coca-Cola Bottling Investments Group
The Coca-Cola Company
Rafizah Amran
Communications Specialist, Former Deputy Chief of Communications, Marketing and Stakeholder Engagement, Prasarana Malaysia
A’bidah Zaid Shirbeeni
A’bidah Zaid Shirbeeni Senior Journalist
MARKETING-INTERACTIVE
Rezwana Manjur
Editor-in-Chief
MARKETING-INTERACTIVE
WHY #PRASIAMY IS THE PLACE TO BE:
Power-packed learning
Get ahead of the curve with real insights from industry powerhouses, trailblazing thought leaders, and top PR strategists. Learn the latest trends, master breakthrough strategies, and tackle the industry’s toughest challenges head-on. Walk away with fresh perspectives, actionable solutions, and the confidence to own the future of PR.
Networking opportunities
Surround yourself with the industry’s most influential voices and forward-thinking professionals. Exchange fresh ideas, share real-world experiences, and build connections that open doors to new opportunities. Whether it’s sparking collaborations or gaining invaluable insights, this is where the conversations that shape PR’s future happen.
Sharpen your expertise
Polish your communication and media relations skills, craft high-impact PR campaigns, and master crisis management with confidence. Strengthen your leadership and strategic thinking while staying ahead of emerging technologies and evolving industry dynamics. This is where PR professionals transform knowledge into action and stay ahead of the curve.
Cutting-edge solution
In a landscape where no challenge has a single solution, PR Asia sharpens your ability to think critically, act strategically, and adapt with agility. Gain the frameworks, tools, and insights to dissect complex issues, explore multiple solutions, and execute with confidence. This is where innovation meets strategy because the future of PR demands nothing less.
If you fall under any of the following roles, PR Asia is an event that you don’t want to miss!
C-Suite
- Chief executive officer
- Chief communications officer
- Chief content officer
- Chief customer officer
- Chief marketing officer
- Chief innovation officer
- Editor-in-chief
VPs/Directors/Heads/Managers of
- community relations/engagement
- Content
- Corporate affairs
- Corporate communications
- Crisis management
- Digital content
- Editorial
- External communications
- External relations
- Internal communications
- Marketing
- Marketing communications
- Media relations
- PR and communications
- Public affairs
- Public information
- Public relations
- Reputation
- Social media
- Stakeholder management
Government/Agencies/Consultants
- Agency account manager
- Agency principal
- Client success manager
- Copywriter
- Journalist
- PPC, SEM, and content strategist
- Publicist
- Public relations specialist
- Relationship manager
- SEO specialist
- Spokesperson
- Technical writer
Head of Brand Communications
QI Group
“A great experience that covered relevant topics and had something for everyone across different industries and capabilities.”
Communications Manager
AIA Shared Services
“I’m appreciative of the great line up of speakers and topics that’s in demand in today’s market.”
Assistant Vice President
Prasarana Malaysia
“Informative in facing the new age of PR.”
Head of Internal Communications
FGV Holdings
“Very informative and in-trend with current challenges”
Business Director- PR
Ampersand Advisory
“Loved it, and as usual it’was about building new friends and learning to be the best”
Senior Director
Universiti Teknologi PETRONAS
“The best platform to learn and relearn!”
Head of Creative Content Strategy
QI Grp
Head of PR
Ampersand
Marketing Manager
Cathay Pacific
Global PR Assistant Manager
Qnet
“Overall, it was good”
Head
Group PR and Corporate Communications
“Loved it! Can’t wait for the next one”
Voice of Pet Parent Lead Asia
Mars
PR Manager
Cyberview
“My first time attending and it was very insightful”
Senior Manager Corporate Communications
Pelaburan Hartanah
“Interesting topics and panellists”
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