WHEN
8 November 2023

TIME
9AM – 5PM

WHERE
Sofitel Damansara,
Kuala Lumpur

SOCIAL
#PRASIAMY

Limited time offer – tickets increase in price in

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ABOUT PR ASIA 2023

Running for our tenth year now, PR Asia 2023 is back in Malaysia to gather and feature the most influential PR and communications professionals in the industry. Curated by MARKETING-INTERACTIVE, the conference features a stellar lineup of speakers, providing a platform for insightful discussions and knowledge sharing in a one-day power-packed learning experience. Acquire new skills and confidence in managing brand challenges and crises, proving the value of PR in the ever-evolving industry.

HERE’S WHAT YOU CAN EXPECT AT THE CONFERENCE:

keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions and open grill.

local and global experts sharing key insights on PR and communications.

CCOs, CEOs and senior PR and communication leaders.

of intensive learning from the community of PR trailblazers.

8 CRITICAL THEMES WE ARE EXPLORING THIS YEAR

TALENT CRUNCH

Cultivate and harness the potential of new talent to keep up with changing dynamics of PR and communication.

BRAND IDENTITY

Strengthen the brand’s identity and reputation through exploring various ways to safeguard brand image and maximise growth.

SOCIAL MEDIA CRISIS

Uncover tested strategies to mitigate social media crisis in an unforgivable digital landscape.

political turbulence

Explore the dimensions of communications during political turbulence and capitalise on values towards greater internal communications.

INTEGRATED COMMUNICATIONS

Maximise on integrated communications as the future of communications to deliver unified brand messaging.

PITCHING STRATEGY

Strategise best ways to create compelling, concise and creative pitches to get seen by the media in a sea of content.

GENERATIVE AI

Leverage on generative AI tools to enhance communication strategies, exploring its PR implications and overcoming associated challenges.

Sustainability

Redesign CSR communication efforts to prevent greenwashing and greenhushing and effectively mitigate crisis and maximise brand growth.

If you fall under any of the following roles, PR Asia is definitely an event that you will not want to miss!

C-Suite
  • Chief executive officer
  • Chief communications officer
  • Chief content officer
  • Chief customer officer
  • Chief marketing officer
  • Chief innovation officer
  • Editor-in-chief
VPs/Directors/Head /Managers of
  • Community relations/engagement
  • Content
  • Corporate affairs
  • Corporate communications
  • Crisis management
  • Digital content
  • Editorial
  • External communications
  • External relations
  • General/Managing
  • Internal communications
  • Marketing
  • Marketing communications
  • Media relations
  • PR and communications
  • Public affairs
  • Public information
  • Public relations
  • Reputation
  • Social media
  • Stakeholder management
Government/Agencies/Consultants
  • Agency account manager
  • Agency principal
  • Client success manager
  • Copywriter
  • Journalist
  • PPC, SEM, and content strategist
  • Publicist
  • Public relations specialist
  • Relationship manager
  • SEO specialist
  • Spokesperson
  • Technical writer

WHY #PRASIAMY IS THE PLACE TO BE:

High value learning

Attendees will gain key insights and takeaways from industry experts, thought leaders, and peers about the latest trends, best practices, and strategies. Dive into relevant and persistent problems and develop a renewed confidence to tackle industry issues.

Networking opportunities

Seize the chance to connect with like-minded PR and communications professionals. Take this opportunity to exchange ideas, learn from each other’s experiences, and build beneficial and lasting relationships.

Enhance your skills

PR professionals get to improve their communication and media relations skills, develop effective PR campaigns, enhance crisis management skills, leadership and strategic thinking abilities, and stay abreast of emerging technologies and platforms to stay ahead of the game.

Deep dive into solutions

PR Asia aims to guide attendees to approach problem-solving with a detailed, strategic mindset and to consider multiple routes and perspectives. It will equip attendees with the tools and techniques they need to tackle complex issues innovatively and effectively in a changing PR landscape.

2023 Speakers

If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Pearl Lai

Pearl Lai

Director of Corporate Affairs and Sustainability

Carlsberg Group
Andrew Nicholls

Andrew Nicholls

Managing Director

CARMA
Irwan Abdul Rahman

Irwan Abdul Rahman

Head of Corporate Communications

Digital Nasional

Vivy Yusof

Vivy Yusof

Entrepreneur and Co-founder

FashionValet Group

Regina Lee

Regina Lee

Head of Public Relations

foodpanda Malaysia
Shirley Tan

Shirley Tan

Senior Director, Strategic Communications and Industry Relations Division

Malaysian Communications and Multimedia Commission
Lim Wei Wen

Lim Wei Wen

Head of Corporate Communications (SC Corporate), Group Strategic Communications

PETRONAS

P Sujatani Poosparajah

P Sujatani Poosparajah

Head of Strategic Communications

PETRONAS Dagangan Berhad

Dato' Zuhri Iskandar Kamarzaman

Dato' Zuhri Iskandar Kamarzaman

Director of Corporate Communications

Pharmaniaga Berhad
Leela Barrock

Leela Barrock

Chief Communications Officer

Sime Darby Plantations
Alyaa Ramlan

Alyaa Ramlan

Head of Social

Telekom Malaysia
Wan Seri Rahayu Wan Mohd Said

Wan Seri Rahayu Wan Mohd Said

Head of Corporate Strategic Communications

Tenaga Nasional Berhad

Khairul Anwar Abdul Gahani

Khairul Anwar Abdul Gahani

Public Affairs, Communications and Sustainability Director for Malaysia, Singapore and Brunei, Coca-Cola Bottling Investments Group

The Coca-Cola Company

Anis Yusof

Anis Yusof

Head of Corporate Communications and Branding

UEM Sunrise

SPONSORS AND PARTNERS

Make PR Asia 2023 your stage to shine today!

Think your brand can offer the next BIG THING for the PR and communications industry? Looking for the perfect platform to make an unforgettable impression on industry leaders? Struggling to widen your network and expand your potential prospect across the region? 

We do all the leg work. All you have to do is participate and of course, get in touch with our team at partnerships@marketing-interactive.com.  

If your brand provides services or solutions in the following areas, PR Asia 2023 is the perfect stage for you.

If your brand provides services or solutions in the following areas, PR Asia 2023 is the perfect stage for you.

  • AR/VR tools
  • Content marketing
  • Corporate messaging
  • Crisis intelligence
  • Crisis management tools
  • Digital PR
  • Industry research
  • Influencer marketing/management tools
  • IT solutions and consultancy
  • Marketing cloud
  • Media monitoring
  • PR Analytics
  • PR automation
  • PR guidance and planning
  • Project management tools
  • Search engine marketing
  • Sentiment analysis
  • Social media marketing
  • Social media monitoring
  • Social listening
  • Social analytics
  • And many more!

2023 SPONSORS

SILVER SPONSOR

celtra-logo

EXHIBITOR

celtra-logo

5 key reasons why you need to partner with us

Solid Reason-2

Brand Positioning

Participate in meaningful conversations with direct interaction during networking sessions and position your brand to remain top-of-mind post-conference. 
Solid Reason-3

Product Showcase

Show our audience what you’re made of with your suite of leading products and services that can empower PR, communication and business leaders to drive business transformation and high-level performance.   
Solid Reason-8

Prospect Engagement

Choose your medium. Be it a podcast, roundtables, pre/post-event cocktail or speaking opportunities. Say the word, and we will make it happen. Be the catalyst for change and lead the charge to transform communication operations.    
Solid Reason-7

Tap the collective minds  

Get real-time perspectives from leading PR and communication leaders using community surveys and polls during the conference and understand how your business solution can help them drive towards their commercial goals.

Solid Reason-4

Lead Generation

Generate new cross-border leads and convert prospects beyond your usual market. Gain access to high quality MQLs by collecting namecards at the booths, getting your content materials downloaded and more.   

Interested to know how to get involved? Reach out to us on how you can be a part of PR Asia 2023. 

TESTIMONIALS FROM PAST ATTENDEES

OUR Reach

3,090,000

Website pageviews

Jan 2023 – June 2023

1,500,000

Website users

Jan 2023 – June 2023

4,700,000

Digital campaign reach

Jan 2023 – June 2023

25,095+

LinkedIn followers

181,000+

Facebook followers

46,660+

Twitter followers

PHOTO GALLERY

MARKETING-INTERACTIVE NEWS AND INSIGHTS