Iza Sofia Kasbi

Head, Strategic Communications

Cyberview

Iza Sofia is a strategic communications leader with over 25 years of experience shaping high-impact narratives across Malaysia’s technology, infrastructure, and automotive sectors. As head of strategic communications at Cyberview, she drives the company’s brand, PR, and digital strategy – playing a key role in positioning Cyberjaya as Malaysia’s global tech hub.

Her work has supported national transformation agendas, from public infrastructure to innovation ecosystem building – translating complex mandates into clear, credible communications that build trust and drive impact. Known for aligning messaging with business goals and audience insight, Sofia brings a sharp strategic lens to every initiative.

She specialises in crafting narratives that bridge policy, people, and purpose – ensuring communications not only inform, but influence and inspire.