Rafizah Amran

Communications Specialist, Former Deputy Chief of Communications, Marketing and Stakeholder Engagement, Prasarana Malaysia  

Rafizah Amran is a crisis-tested communications strategist with over 25 years of experience in managing public perception, reputation risks, and high-pressure situations. As former deputy chief of communications, marketing, and stakeholder engagement at Prasarana, she led complex crisis responses for one of Malaysia’s most scrutinised public transport operators. Her track record spans across FMCG, aviation, and government-linked companies — where she built crisis protocols, trained spokespersons, and managed real-time emergencies that made national headlines.

An active volunteer with Cancer Research Malaysia, Amran combines real-world experience with a clear, grounded training style that empowers professionals to lead and communicate with confidence — even in crisis.