Welcome to

PR ASIA 2019

Transforming PR strategies in this era of purpose and new legislation

When

13 – 14 November

Where

Novotel Singapore On Stevens

Social

#PRASIA

20

INSIGHTFUL SESSIONS

40

EXPERT SPEAKERS

150+

DELEGATES

About the conference

In an era of constant technological advancements with the rapid ability to collect huge volumes of customer, financial and business data through digital technology platforms – there is an ever-increasing concern over privacy, security and trust. PR and communication teams now find themselves facing unprecedented disruption and navigating new regulations while trying to win back consumer confidence. PR professionals and communicators must find their way to help organisations steer towards positive levels of brand trust and confidence among stakeholders.

Following 6 hugely successful years, MARKETING is proud to once again present PR Asia. The 2019 conference will bring together some of the finest minds, industry-leading brands, innovative technology enablers and leading practitioners to explore the exciting world of PR.

Through a series of exclusive case studies, interactive and thought-provoking discussions, as well as unrivaled networking opportunities – PR Asia offers you the chance to discover the latest strategies, insights and groundbreaking ideas to elevate your PR practice to successfully navigate this revolutionary age!

 Join us as we unpack critical and highly relevant topics in today’s context:  

  • The Impact of Government Legislation
  • Purpose-Driven Communications
  • Enhancing the Perceived Value of PR
  • Personal Influencers: The Great Debate
  • Crisis Management in the Digital Age
  • Tech, Measurement and ROI
  • Internal Communications and Talent

Benefits of Attending

STEER YOUR WAY TO SUCCESS

Learn to navigate the ever-evolving world of PR through topics including: disruption, government regulations, fake news, and more, all in a single event

GAIN VALUABLE INSIGHTS

Gain valuable insights into best practices for PR and communications, as well as a multitude of new ideas and innovative concepts

DISCOVER, BE INSPIRED & STAY AHEAD

Discover what your peers are doing or not doing, be inspired, and stay ahead of the curve with emerging trends and tried and tested solutions

FIND SOLUTIONS

Find answers to your unique challenges in our exclusive ‘Solution Rooms’ and gain new perspectives through insightful presentations and thought-provoking panels

NETWORK & COLLABORATE

Network and collaborate with industry leaders, re-connect with your peers, and uncover the latest technologies and PR solutions on the exhibitors’ floor

Agenda Overview

Agenda - Day 1
8:00AM Registration
8:55AM Welcome and Opening Remarks
9:00AM Opening keynote: Unlocking the impact of the Protection from Online Falsehoods and Manipulations Bill
9:40AM In the eyes of the law: Uncovering regional debates and government legislation and the impact this can have on cross-border communications
10:20AM Power networking break
10:40AM Beyond CSR: Realising the importance of communicating a wider purpose for greater stakeholder connection and regaining consumer confidence
11:20AM Internal influence: Addressing the need to educate internal stakeholders and future-proof reputation when preparing for new launches in an age of disruption, regulation and loss of consumer trust
12:00PM Networking lunch
1:00PM CEO panel discussion: Identifying how PR & Communications can gain the C-suite buy-in
1:40PM Supercharging the overall brand strategy through business-driven communications
2:20PM Future-proofing the PR function and driving the value of communications in times of constrained budgets
3:00PM Afternoon networking break
3:20PM Case study: “All we need is communications to make money”: Exploring how a digital banking start-up used only PR and comms to drive growth to ‘Unicorn’ status
4:00PM Debate: Personal influencers: Should corporate reputation be elevated through the use of an individual’s personal brand?
4:45PM Closing remarks
4:55PM End of Day One

 

Agenda - Day 2
8:00AM Registration
8:55AM Welcome and opening remarks
9:00AM Opening keynote: Preparing for ‘Deep Fake’ scandals: Realising the critical need to future-proof your crisis management strategies for the next stage of fake news
9:40AM Real-time PR: Establishing a framework for an agile, instant and immediate response in the digital age
10:20AM Networking Break
10:40AM Driving performance: Discovering how AI and smart data can elevate performance and impact for PR and communications
11:20AM Defining clear, realistic measurement parameters to reflect and highlight true ROI
12:00PM Networking Lunch
1:00PM Channel surfing: Learning to cut through the clutter and identify the best platforms for the best returns
1:40PM Managing the politically engaged employee to unite the workforce behind the company purpose
2:20PM Panel discussion: Preparing for change: Identifying and acquiring the talent for the PR and Communications team of the future
3:00PM Solution Room Session #1
3:40PM Afternoon break
4:00PM Solution Room Session #2
4:45PM Closing remarks
4:55PM End of PR Asia 2019

 

Featured Speakers

If you would like to enquire about speaking opportunities or suggest topics for 2019,

please contact Luke Wee on lukew@marketing-interactive.com or +65 6423 0329.

PN Balji

PN Balji

Author, Veteran Journalist and Former CEO of MediaCorp’s TODAY newspaper

Darius Cheung

Darius Cheung

Chief Executive Officer

99.co

Gwyneth Fries

Gwyneth Fries

Senior Manager, Sustainability

Agility

Marie Helly

Marie Helly

Head, BBC Beyond Fake News

BBC World Service

Asiya Bakht

Asiya Bakht

Regional Communications Director

BBH Asia Pacific

Joe Yoon

Joe Yoon

NE/SE Asia Regional Communications, Defense, Space & Security

Boeing

Andrew Nicholls

Andrew Nicholls

Co-Founder and Managing Director

CARMA ASIA

Christina Lim

Christina Lim

Founder & Principal

Chrisspeak

Muara Makarim

Muara Makarim

Regional PR Manager

Circles.Life

Prerna Pant

Prerna Pant

Co-Founder & Chief Operating Officer

Circus Social

Ben Tan

Ben Tan

Country CEO

COURTS Singapore

Jonathan Sanchez

Jonathan Sanchez

Director of Corporate Relations

Diageo

Lisa Watson

Lisa Watson

Chairman

Data-Driven Marketing Association of Singapore

Constance Goh

Constance Goh

Senior Vice President, Group Communications and Change Management

DBS Bank

Daniel Feiler

Daniel Feiler

Senior Director Communications Asia Pacific

eBay

Vivian Koh

Vivian Koh

Area Director of Public Relations & Content, Asia Pacific

Four Seasons Hotels and Resorts

Su Min Sng

Su Min Sng

Head of Communications

Grab

Prantik Mazumdar

Prantik Mazumdar

Managing Partner

Happy Marketer

Eva Sogbanmu

Eva Sogbanmu

Executive Director, Communications, Asia Pacific

JLL

Walter Santos Navarro

Walter Santos Navarro

Director of Marketing Communications

Kempinski Hotels

Evangeline Leong

Evangeline Leong

CEO & Founder

Kobe Global Technologies

Jamie Lee

Jamie Lee

Regional Marketing Director

 MARKETING magazine, Lighthouse Independent Media

Linda Lee

Linda Lee

Director, Communications, Asia Pacific

LinkedIn

Isabelle Lim

Isabelle Lim

Director of Corporate Communications

L'Oréal Group Singapore

Mimrah Mahmood

Mimrah Mahmood

APAC Regional Director - Media Solutions

Meltwater

Sumrita Chander

Sumrita Chander

Director, Corporate Communications

Microsoft

Sarala Subramaniam

Sarala Subramaniam

Director, Legal Policy Division

Ministry of Law (Singapore)

Mongchin Yeoh

Mongchin Yeoh

Blogger and YouTuber

@mongabong

Jean Angus

Jean Angus

Senior Manager (Head), Corporate Communications and Development

National Dental Centre Singapore

Wu Ying Ying

Wu Ying Ying

Regional Head of Communications

Ninja Van

Andrew Thomas

Andrew Thomas

President, Southeast Asia, PR & Influence

Ogilvy

Kanika Agarwal

Kanika Agarwal

Founder & CEO

PassionPeers

Anthea Jackson

Anthea Jackson

Head of Communication

Philip Morris International

Priyia Paramajothi

Priyia Paramajothi

Head of Content and Integrated Communications

Prudential Assurance Company Singapore

Jonathan Akwue

Jonathan Akwue

Executive Vice President and Global Client Lead, APAC

Publicis Groupe

Ryan Lim

Ryan Lim

Principal Consultant & Founder

QED Consulting

Rajesh Sreenivasan

Rajesh Sreenivasan

Head, Technology, Media & Telecommunications

Rajah & Tann Singapore LLP

Sarveen Chester

Sarveen Chester

Growth Launcher, International Expansion

Revolut

Grace Chiang

Grace Chiang

Deputy Director, Communications

SGInnovate

Lisa Bates

Lisa Bates

Global Corporate Communications Director, Travel Retail

Shiseido

Veronica Lai

Veronica Lai

Chief Corporate Officer

StarHub

Bill Chua

Bill Chua

Independent Director & Chairman of Audit & Risk Committee

Sunseap

Kaye Lim

Kaye Lim

General Manager (Head) of Public Relations

Toyota Motor Asia Pacific

Seshasaye Kanthamraju

Seshasaye Kanthamraju

Executive Director - Corporate Communications & Enterprise Social Responsibility, Southeast Asia & India

The Walt Disney Company

Ang Peng Hwa

Ang Peng Hwa

Professor

Wee Kim Wee School of Communication and Information

2019 PR Asia advisory panel

We thank our advisers for helping to shape this year’s power packed agenda

Every year, we scour the internet to research for data, trends and people of interest who have either reshaped the world of PR or have shone out as thought leaders and champions . We speak to many veteran PR movers and shakers who understand what’s happening on the ground and shaping the way PR agencies and professionals think and operate. We commit ourselves to keeping this (and every) year’s conference fresh, relevant and inspirational. And as we work hard to bring you the most brilliant PR people and companies who are able to share their success stories with you – we are grateful for the in-depth knowledge and direction from our PR Asia 2019 ADVISORY PANEL.

Richard James

Richard James

Vice President Corporate Affairs East Asia and Australia, Director Corporate Affairs Philippines

Philip Morris International

Deepa Balji

Deepa Balji

Marketing Communications Director

S4 Capital

Kim Stengert

Kim Stengert

Chief, Strategic Communication and External Relations

WWF, Singapore

2018 SPEAKERS

Presenting to you some of our speakers for PR Asia conference in 2018. Please check back for exciting updates on 2019’s line up of speakers.

Lavinia Rajaram

Lavinia Rajaram

Regional Head of Communications, Asia

Expedia

Dr Colin D’Silva

Dr Colin D’Silva

Head, Asia Pacific, Communications & Government Affairs

GlaxoSmithKline

Violet Lim

Violet Lim

Chief Executive Officer and Co-Founder

Lunch Actually Group

Timothy Hou

Timothy Hou

Director, Internal Communications and Social Media

Marina Bay Sands

Karen Tan

Karen Tan

Senior Director

Ministry of Communications and Information

Shannen Fong

Shannen Fong

Head, Strategic Communications

NTUC Income

Deepa Balji

Deepa Balji

Executive Director, Marketing & Communications, APAC & Middle East & Africa

Publicis Groupe

Stephanie McConachy

Stephanie McConachy

Head of Marketing & Communications

PricewaterhouseCoopers

Stephen Forshaw

Stephen Forshaw

Head, Public Affairs, Sustainability & Stewardship Group and Managing Director, Australia & New Zealand

Temasek

Glenn Lim

Glenn Lim

Group Communications Director

Tower Transit

Shweta Shukla

Shweta Shukla

Director, Sustainable Business & Communications, South East Asia, Australasia

Unilever

Kim Stengert

Kim Stengert

Chief, Strategic Communication and External Relations

World Wide Fund for Nature (WWF) Singapore

Testimonials FROM PAST DELEGATES

Every year, towards the end of the conference, we ask our delegates to submit their feedback on a digital platform. Many do so anonymously and we respect their privacy. Below, you’ll find a sample of candid feedback provided by PR Asia 2018’s conference delegates. Still need more convincing? Check out the list of companies who attended PR Asia 2018 from this link.

    

“It’s fun. Love the heavy concentration on networking. Love the vibe.PR Asia is a wonderfully upbeat and sharing community. There are very few dull moments.”

“The quality of the content and speakers were a huge draw. They gave practical tips that I can implement in my everyday work in crisis communications —not just high level theories.”

“The setup of PR Asia is excellent, it’s very intimate, you can engage with the speakers and really get your concerns addressed and being in touch with real professionals from various industries.”

“It was a good perspective from different PR professionals and how they all look at the challenges and problems in public relations and crisis management from different angles from small business to enterprise and everything in between.”

“The case studies (both good and bad were shared) demonstrated strong strategy and impact in the market. I gained insights that are implementable and practical.”

“Very informative and great presentations by speakers as well as great networking. A tremendous amount of knowledge was shared in the sessions, and they were relatable to both content editors and PR professionals.”

"Kudos to the team for an insightful event!"

"Well-organized. Engaging speakers. Great topics."

"Pigeonhole was a great way to ask questions! Great interaction with everyone and no awkward silences when questions happen."

"Great conference, will come back in 2019."

"Look forward to future programs."

"Overall, PR Asia this year was great! More power to the team, and looking forward to the next one!"

"Overall, a good event, well-organized with a very diverse representation of companies (from dating to travel, from cigarettes to wildlife)."

Sponsors & Partners

For sponsorship opportunities, please contact:

Chua Soon Tzer
Regional Commercial Director, SEA
Tel: +65 6423 0329
Email: soontzerc@marketing-interactive.com

Event Venue

Novotel Singapore On Stevens (Polaris Ballroom)

Orchard District, 28 Stevens Rd, Singapore 257878

PHOTO GALLERY of PR Asia 2018 

Remember to join us for this year’s exciting PR Asia 2019.

PR NEWS & ARTICLES from MARKETING

Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia. Click on the link to read the articles.