From corporations to governments, public trust is unravelling. Today, scepticism is not just directed at the media players that were once regarded as beacons of truth, but also at institutions and governments. PR professionals must navigate a landscape where audiences question corporate narratives and governments initiatives. Transparency, accountability, and proactive reputation management have become the only viable strategies to restore faith in an increasingly distrustful world.

As policies, narratives, and government expectations shift globally, Asia’s policy comms professionals are having to adapt their responses. Given Asia’s diversity and the varying economic landscape, it is crucial for those in the public policy space to balance local market nuances with global mandates. As we leave a year of elections behind, communicators must embrace the rapid changes coming hard and fast as new leadership dawns. With change being the only constant, communicators must balance both internal and external stakeholders.