PR Asia 2023

WHEN
2 November 2023
9AM – 5 PM

WHERE
PARADOX MERCHANT COURT, SINGAPORE

SOCIAL
#PRASIASG

Countdown to PR Asia 2023

Day(s)

:

Hour(s)

:

Minute(s)

:

Second(s)

ABOUT PR ASIA 2023

Running for our tenth year now, PR Asia 2023 is back in Singapore to gather and feature the most influential PR and communications professionals in the industry. Curated by MARKETING-INTERACTIVE, the conference features a stellar lineup of speakers, providing a platform for insightful discussions and knowledge sharing in a one-day power-packed learning experience. Acquire new skills and confidence in managing brand challenges and crises, proving the value of PR in the ever-evolving industry.

REQUEST FOR BROCHURE

HERE’S WHAT YOU CAN EXPECT AT THE CONFERENCE:

keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions, open grill and leadership exchange.

local and global experts sharing key insights on PR and communications.

CCOs, CEOs and senior PR and communication leaders.

of intensive learning from the community of PR trailblazers.

8 CRITICAL THEMES WE ARE EXPLORING THIS YEAR

TALENT CRUNCH

Cultivate and harness the potential of new talent to keep up with changing dynamics of PR and communication.

BRAND SENTIMENT

Strengthen the brand’s identity and reputation through exploring various ways of relevant metrics to measure brand sentiment.

SOCIAL MEDIA CRISIS

Uncover tested strategies to mitigate social media crisis in an unforgivable digital landscape.

CULTURAL APPROPRIATION

Explore the dimensions of cultural appropriation across a multicultural region and capitalise on values to communicate greater brand resonance.

INTEGRATED COMMUNICATIONS

Maximise on integrated communications as the future of communications to deliver unified brand messaging.

PITCHING STRATEGY

Strategise best ways to create compelling, concise and creative pitches to get seen by the media in a sea of content.

GENERATIVE AI

Leverage on generative AI tools to enhance communication strategies, exploring its PR implications and overcoming associated challenges.

GREENWASHING AND GREENHUSHING

Redesign CSR communication efforts to prevent greenwashing and greenhushing and effectively mitigate crisis and maximise brand growth.

If you fall under any of the following roles, PR Asia is definitely an event that you will not want to miss!

C-Suite

Chief executive officer
Chief communications officer
Chief content officer
Chief customer officer
Chief marketing officer
Chief innovation officer
Editor-in-chief

VPs/Directors/Head /Managers of

Community relations/engagement
Content
Corporate affairs
Corporate communications
Crisis management
Digital content
Editorial
External communications
External relations
General/Managing
Internal communications
Marketing
Marketing communications
Media relations
PR and communications
Public affairs
Public information
Public relations
Reputation
Social media
Stakeholder management

Government/Agencies/Consultants

Agency account manager
Agency principal
Client success manager
Copywriter
Journalist
PPC, SEM, and content strategist
Publicist
Public relations specialist
Relationship manager
SEO specialist
Spokesperson
Technical writer

WHY #PRASIASG IS THE PLACE TO BE:

High value learning

Attendees will gain key insights and takeaways from industry experts, thought leaders, and peers about the latest trends, best practices, and strategies. Dive into relevant and persistent problems and develop a renewed confidence to tackle industry issues.

Networking opportunities

Seize the chance to connect with like-minded PR and communications professionals. Take this opportunity to exchange ideas, learn from each other’s experiences, and build beneficial and lasting relationships.

Enhance your skills

PR professionals get to improve their communication and media relations skills, develop effective PR campaigns, enhance crisis management skills, leadership and strategic thinking abilities, and stay abreast of emerging technologies and platforms to stay ahead of the game.

Deep dive into solutions

PR Asia aims to guide attendees to approach problem-solving with a detailed, strategic mindset and to consider multiple routes and perspectives. It will equip attendees with the tools and techniques they need to tackle complex issues innovatively and effectively in a changing PR landscape.

2023 Speakers

If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Isabella Liu

Head of Corporate Communications

Amazon

Sabrina Azmi

Head of Client Services

CARMA

Ananya Mukherjee

Global Communications Director, Narrative and Content

Cargill

Puneet Pal Singh

Director of Communications

Cisco

Steven Chia

Presenter and Senior Editor

CNA

Nicholas Leong

Head of Media Relations

DHL

Andreana Soh

Regional Director of Public Relations and Communications

Four Seasons Hotel Singapore

Georgina Purdy

Head of Communications (International Markets)

Gojek

Dawn Liu

Marketing & Communications Lead, Data & AI, Asia Pacific

IBM

Prisita Menon

Head of Communications

PayPal

Karen Yew

Group Chief Communications and Branding Officer

Surbana Jurong Group

Titus Low

Content Creator/DJ

Ariffin Sha

Founder and Editor-in-Chief

Wake Up Singapore

SPONSORS AND PARTNERS

Make PR Asia 2023 your stage to shine today!

Think your brand can offer the next BIG THING for the PR and communications industry?
Looking for the perfect platform to make an unforgettable impression on industry leaders?
Struggling to widen your network and expand your potential prospect across the region?

We do all the leg work. All you have to do is participate and of course, get in touch with our team at partnerships@marketing-interactive.com.

If your brand provides services or solutions in the following areas, PR Asia 2023 is the perfect stage for you.  

AR/VR tools
Content marketing
Corporate messaging
Crisis intelligence
Crisis management tools
Digital PR
Industry research
Influencer marketing/management tools
IT solutions and consultancy
Marketing cloud
Media monitoring
PR Analytics
PR automation
PR guidance and planning
Project management tools
Search engine marketing
Sentiment analysis
Social media marketing
Social media monitoring
Social listening
Social analytics
And many more!

2023 SPONSORS

SILVER SPONSOR

5 key reasons why you need to partner with us

Brand Positioning

Participate in meaningful conversations with direct interaction during networking sessions and position your brand to remain top-of-mind post-conference. 

Product Showcase

Show our audience what you’re made of with your suite of leading products and services that can empower PR, communication and business leaders to drive business transformation and high-level performance.   

Prospect Engagement

Choose your medium. Be it a podcast, roundtables, pre/post-event cocktail or speaking opportunities. Say the word, and we will make it happen. Be the catalyst for change and lead the charge to transform communication operations.    

Tap the collective minds  

Get real-time perspectives from leading PR and communication leaders using community surveys and polls during the conference and understand how your business solution can help them drive towards their commercial goals.

Lead Generation

Generate new cross-border leads and convert prospects beyond your usual market. Gain access to high quality MQLs by collecting namecards at the booths, getting your content materials downloaded and more.   

Interested to know how to get involved? Reach out to us on how you can be a part of PR Asia 2023. 

REQUEST SPONSORSHIP KIT

Hear what past attendees say about our PR Asia events

Senior Manager, Corporate & Marketing Communications

Jewel Changi Airport Development

“Insightful session where the speakers shared plenty from their personal experiences.”

Marketing Communications Manager

Columbia Asia

“Enlightening, eye-opening, valuable sharing.”

Assistant Vice President

Alliance Bank

“Excellent insights into the PR Industry in Asia!”

Manager of Communications

Science Centre Board

“Highly relevant topics, dynamic panellists, great insights.”

Assistant Manager

Mitsubishi Electric

“It is very insightful to hear from so many speakers across different industries.”

Corporate Communications Executive

Baiduri Bank

“Very well organised and the topics covered were interesting. The hosts and speakers were also very engaging!”

Director, APAC Communications

Genesys

“A boot camp for the seasoned as well as new communications professionals. The sessions had great new learnings and sharing by veterans who walk the talk every day.”

Founder and Director

Enterprise PR Asia

“So much more than a conference; it is a much-needed sharing & learning experience to kick start the new year.”

Head of Corporate Communications

Sony

“Overall, it was a great conference – pertinent topics and strong line-up of speakers”

Director of Marketing & Communications

Science Centre Board

“The best PR conference! Well organised, relevant topics and practical tips gleaned from attending!”

Head of Communications

AirAsia

“An ‘oasis’ for PR pros on the back of unprecedented time that otherwise drains our energy more than ever.”

Senior Marketing Communications Manager

HNG Capital

“It’s been very insightful and a refreshing course if topic to discuss today, lovely! I enjoyed it. Thank you so much and hope to come back for the next one!”