
WHEN
2 November 2023
9AM – 5 PM
WHERE
PARADOX MERCHANT COURT, SINGAPORE
SOCIAL
#PRASIASG
Countdown to PR Asia 2023
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ABOUT PR ASIA 2023
Running for our tenth year now, PR Asia 2023 is back in Singapore to gather and feature the most influential PR and communications professionals in the industry. Curated by MARKETING-INTERACTIVE, the conference features a stellar lineup of speakers, providing a platform for insightful discussions and knowledge sharing in a one-day power-packed learning experience. Acquire new skills and confidence in managing brand challenges and crises, proving the value of PR in the ever-evolving industry.
HERE’S WHAT YOU CAN EXPECT AT THE CONFERENCE:
keynote sessions, proven case studies, engaging fireside chats, interactive panel discussions, open grill and leadership exchange.
local and global experts sharing key insights on PR and communications.
CCOs, CEOs and senior PR and communication leaders.
of intensive learning from the community of PR trailblazers.
8 CRITICAL THEMES WE ARE EXPLORING THIS YEAR
TALENT CRUNCH
Cultivate and harness the potential of new talent to keep up with changing dynamics of PR and communication.
BRAND SENTIMENT
Strengthen the brand’s identity and reputation through exploring various ways of relevant metrics to measure brand sentiment.
SOCIAL MEDIA CRISIS
Uncover tested strategies to mitigate social media crisis in an unforgivable digital landscape.
CULTURAL APPROPRIATION
Explore the dimensions of cultural appropriation across a multicultural region and capitalise on values to communicate greater brand resonance.
INTEGRATED COMMUNICATIONS
Maximise on integrated communications as the future of communications to deliver unified brand messaging.
PITCHING STRATEGY
Strategise best ways to create compelling, concise and creative pitches to get seen by the media in a sea of content.
GENERATIVE AI
Leverage on generative AI tools to enhance communication strategies, exploring its PR implications and overcoming associated challenges.
GREENWASHING AND GREENHUSHING
Redesign CSR communication efforts to prevent greenwashing and greenhushing and effectively mitigate crisis and maximise brand growth.
If you fall under any of the following roles, PR Asia is definitely an event that you will not want to miss!
C-Suite
- Chief executive officer
- Chief communications officer
- Chief content officer
- Chief customer officer
- Chief marketing officer
- Chief innovation officer
- Editor-in-chief
VPs/Directors/Head /Managers of
- Community relations/engagement
- Content
- Corporate affairs
- Corporate communications
- Crisis management
- Digital content
- Editorial
- External communications
- External relations
- General/Managing
- Internal communications
- Marketing
- Marketing communications
- Media relations
- PR and communications
- Public affairs
- Public information
- Public relations
- Reputation
- Social media
- Stakeholder management
Government/Agencies/Consultants
- Agency account manager
- Agency principal
- Client success manager
- Copywriter
- Journalist
- PPC, SEM, and content strategist
- Publicist
- Public relations specialist
- Relationship manager
- SEO specialist
- Spokesperson
- Technical writer
WHY #PRASIASG IS THE PLACE TO BE:

High value learning
Attendees will gain key insights and takeaways from industry experts, thought leaders, and peers about the latest trends, best practices, and strategies. Dive into relevant and persistent problems and develop a renewed confidence to tackle industry issues.

Networking opportunities
Seize the chance to connect with like-minded PR and communications professionals. Take this opportunity to exchange ideas, learn from each other’s experiences, and build beneficial and lasting relationships.

Enhance your skills
PR professionals get to improve their communication and media relations skills, develop effective PR campaigns, enhance crisis management skills, leadership and strategic thinking abilities, and stay abreast of emerging technologies and platforms to stay ahead of the game.

Deep dive into solutions
PR Asia aims to guide attendees to approach problem-solving with a detailed, strategic mindset and to consider multiple routes and perspectives. It will equip attendees with the tools and techniques they need to tackle complex issues innovatively and effectively in a changing PR landscape.
2023 Speakers
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Isabella Liu
Head of Corporate Communications
Amazon


Sabrina Azmi
Head of Client Services
CARMA


Ananya Mukherjee
Global Communications Director, Narrative and Content
Cargill


Puneet Pal Singh
Director of Communications
Cisco


Steven Chia
Presenter and Senior Editor


Nicholas Leong
Head of Media Relations
DHL


Andreana Soh
Regional Director of Public Relations and Communications
Four Seasons Hotel Singapore


Georgina Purdy
Head of Communications (International Markets)
Gojek


Dawn Liu
Marketing & Communications Lead, Data & AI, Asia Pacific

Prisita Menon
Head of Communications
PayPal


Karen Yew
Group Chief Communications and Branding Officer
Surbana Jurong Group


Titus Low
Content Creator/DJ

Ariffin Sha
Founder and Editor-in-Chief
Wake Up Singapore

Make PR Asia 2023 your stage to shine today!
Think your brand can offer the next BIG THING for the PR and communications industry?
Looking for the perfect platform to make an unforgettable impression on industry leaders?
Struggling to widen your network and expand your potential prospect across the region?
We do all the leg work. All you have to do is participate and of course, get in touch with our team at partnerships@marketing-interactive.com.
If your brand provides services or solutions in the following areas, PR Asia 2023 is the perfect stage for you.
- AR/VR tools
- Content marketing
- Corporate messaging
- Crisis intelligence
- Crisis management tools
- Digital PR
- Industry research
- Influencer marketing/management tools
- IT solutions and consultancy
- Marketing cloud
- Media monitoring
- PR Analytics
- PR automation
- PR guidance and planning
- Project management tools
- Search engine marketing
- Sentiment analysis
- Social media marketing
- Social media monitoring
- Social listening
- Social analytics
- And many more!
5 key reasons why you need to partner with us

Brand Positioning

Product Showcase

Prospect Engagement

Tap the collective minds
Get real-time perspectives from leading PR and communication leaders using community surveys and polls during the conference and understand how your business solution can help them drive towards their commercial goals.

Lead Generation
Interested to know how to get involved? Reach out to us on how you can be a part of PR Asia 2023.
Senior Manager, Corporate & Marketing Communications
Jewel Changi Airport Development
“Insightful session where the speakers shared plenty from their personal experiences.”
Marketing Communications Manager
Columbia Asia
“Enlightening, eye-opening, valuable sharing.”
Assistant Vice President
Alliance Bank
“Excellent insights into the PR Industry in Asia!”
Manager of Communications
Science Centre Board
Assistant Manager
Mitsubishi Electric
Corporate Communications Executive
Baiduri Bank
Director, APAC Communications
Genesys
“A boot camp for the seasoned as well as new communications professionals. The sessions had great new learnings and sharing by veterans who walk the talk every day.”
Founder and Director
Enterprise PR Asia
“So much more than a conference; it is a much-needed sharing & learning experience to kick start the new year.”
Head of Corporate Communications
Sony
“Overall, it was a great conference – pertinent topics and strong line-up of speakers”
Director of Marketing & Communications
Science Centre Board
“The best PR conference! Well organised, relevant topics and practical tips gleaned from attending!”
Head of Communications
AirAsia
Senior Marketing Communications Manager
HNG Capital
Corporate Communications Manager (SG and MY)
Mondelez International
Head of Communications
Touch ‘n Go Sdn Bhd
Lead for Customer Communication in Retail Division
Tenaga Nasional Berhad
Head of Group Communications
Sime Darby Bhd
OUR Reach

3,090,000
Website pageviews
Jan 2023 – June 2023

1,500,000
Website users
Jan 2023 – June 2023

4,700,000
Digital campaign reach
Jan 2023 – June 2023

25,095+
LinkedIn followers

181,000+
Facebook followers

46,660+
Twitter followers