As Vice President, Communications and Public Affairs, Anita Lai oversees HKDL’s publicity, government relations, media relations, corporate citizenship and internal communications portfolios.

Anita brings over 20 years of professional experience in public affairs, corporate reputation management and integrated communications to the role. She joined Hong Kong Disneyland in 2006 and was promoted to Director, Marketing in 2011, overseeing product strategy and publicity of marketing campaigns. Most recently, Anita was Director, Corporate Citizenship and spearheaded corporate social responsibility initiatives. This included formulizing strategies for child-patients projects, inspiring youths with Disney’s creativity, promoting volunteerism to the community, and overseeing stakeholder relationship and issue management projects. She has also successfully brought the magic of Disney to the community through a close partnership with NGOs and the devoted service from Disney VoluntEARS.

Earlier in her career, Anita worked for multinational corporations including Weber Shandwick Worldwide, Mission Hills Golf Club and the Hong Kong Trade Development Council.

Anita holds a Bachelor of Arts degree from the Chinese University of Hong Kong.