Arif is a PR/Corporate Communications practioner who spent most of his career in Multinational FMCG companies. He has 25+ years of professional experience as PR practioner including in Coca-Cola Indonesia and Danone Indonesia.

He has extensive experience in promoting and protecting corporate reputation. Some of his success was in managing various potential crisis facing his companies including natural disaster, social and political situation and negative sentiment driven by external situation.

His professional achievement made him awarded with several recognitions. He used to be a guest lecturer in some leading Universities like University of Indonesia and Binus University, and also professional speakers in many professional PR training programs in Indonesia.