Charlene Lee

PR Director

SHEIN

From organising Heineken Green Room sessions on converted helipads in Singapore to hosting global media in New York… From making indoor clouds for a Sennheiser media launch to pitching cloud infra news… From the sprawling fields of China’s largest outdoor music festivals to the grounds of SXSW… From FMCG to dating apps, from fashion to IT infrastructure, Charlene’s experience spans over 20 years of marketing and communication across multiple geographies and languages. She is currently the PR Director at SHEIN, a global online fashion and lifestyle retailer that is dedicated to making the beauty of fashion accessible to all. Charlene is a globally certified sake sommelier, a passionate home chef who enjoys feeding people almost as much as they thrill in the labors of cooking, and a very reluctant gym junkie.