Christina Celestine

Senior Director – Public Affairs, Communications & Sustainability SEAHKT

Swire Coca-Cola

Christina Celestine is an experienced leader who skillfully connects communications and public affairs to support commercial success. She believes that 360° communications drive engagement and business development in an increasingly unpredictable and digitalised world.

Based in Singapore, Christina has nearly 25 years of experience in Asia-Pacific (APAC) with both PR agencies and major multinational corporations. She has a proven track record of pioneering new APAC communications and advocacy initiatives on behalf of multinational companies. For example, she launched and directed regional health, sustainability, and science-related communications and product advocacy campaigns for Philips, Sanofi, and DSM.

An expert in reputation management, Christina has also successfully positioned several international brands in the region. She has developed several regional spokespeople and thought leaders in the private sector as a way of enhancing corporate reputation and positioning companies as employer of choice. Focused content development and delivery has also been key in her crisis and issues managements strategies.