Naushaba Salahuddin

Former PR Director

Zilingo

Naushaba specializes in developing effective messaging and utilizing strategic and innovative delivery channels to showcase solutions to problem statements. Her niche lies in creating compelling brand narratives and executive profiles through unique storytelling techniques. She has a successful track record of building and leading teams, orchestrating impactful events, crisis mitigation, and fostering influencer partnership programs. Her expertise spans emerging and developed markets, cutting across a diverse range of industries including fashion, media, development, technology, non-profit, retail, and travel.

After 4 years at Zilingo, where she built out the Comms function from 1 to 11 people globally, she’s been instrumental in featuring the brand and its spokespeople in several marquee and niche publications. Since leaving Zilingo she has started her own consultancy working with start-ups to navigate complex media landscapes and build strong, positive reputations. Her clients include tech companies doing fractional real estate, food and sustainability, and most recently AI and semiconductors, and she has been providing strategic guidance to businesses in these rapidly evolving and innovative sectors.