About:
Many advertisers in Hong Kong are looking to drive growth with new segments such as high-net-worth, emerging affluent, and crossborder consumers, and more. But in reality, most are still relying on the same old playbook: linear TV plus social and search.
As Hong Kong’s next wave of growth increasingly depends on new and evolving consumer segments, the brands that fail to capture them will be left behind. High value segments such as high net worth individuals and cross-border consumers exhibit distinct behaviours, preferences and media habits. Winning with these audiences requires moving beyond legacy marketing playbooks.
That mix is great for broad reach and lower funnel capture, but it doesn’t effectively find, reach or nurture these newer, more complex segments. How can brands move beyond a massive reach model mindset and unlock true growth?
Join us for an exclusive half-day event designed for Hong Kong’s forward-thinking marketing community. We will explore how brands can orchestrate one full funnel journey (brand + performance together) across CTV, video, display, and more, with proper frequency and sequencing.
Join us if you want to:
Discover practical strategies for new precision - using 1P data and rich signals to build value-based segments, not just broad groups.
Learn how to target high-value audiences and design optimal experiences across their consumer journeys to drive better business outcomes.
Gain insights from marketing leaders on how to measure performance with diverse audience profiles and behaviours down the funnel and across media platforms.
Connect with Hong Kong’s senior marketing decision-makers across banking, insurance, fintech, travel, hospitality, and other key sectors.
This is an essential event for marketers looking to stay ahead in the dynamic world of customer engagement. Don’t miss out – reserve your complimentary seat today!
Speakers
Annie Chan
Managing Director
Ipsos Hong Kong
Wee Lee Loh
Group Chief Digital and yuu Rewards Officer
DFI Retail Group
Joe Yu
Chief Marketing Officer
Futu Securities
Karen Wong
Deputy Editor – North Asia
Soren Beaulieu
Regional Content & Strategy Director
MARKETING-INTERACTIVE
AGENDA
28 May 2026
14:00pm – 17:00pm HKT
Venue: Sheraton Hong Kong Hotel & Towers (Tsim Sha Tsui)
Day(s)
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Hour(s)
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Minute(s)
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Second(s)
Registration
Opening & Welcome Remarks
Speaker:
Karen Wong
Deputy Editor - North Asia
MARKETING-INTERACTIVE
14:35
Beyond the Demographics
Trends and Challenges in Engaging New Growth Segments
Brands already know who their growth targets are, but how do you successfully reach them? Dive into the evolving trends shaping the consumer journeys of HNW individuals, emerging affluent and cross-border travellers. This session will focus on the specific challenges of capturing the attention of these high-value segments, detailing why a traditional media mix is no longer sufficient and how to build a modern, effective playbook for engagement.
Speaker:
Annie Chan
Managing Director
Ipsos Hong Kong
14:55
Engaging the High-Value Consumer
The Brand Perspective
Hear firsthand from a leading brand as they unpack their journey to successfully capture the attention of high-value growth segments. This practical case study will reveal the real-world challenges faced in moving beyond traditional media mixes, the strategies deployed to authentically connect with these elusive audiences, and the actionable business outcomes gained from their modern media approach.
Activating the Omnichannel Playbook:
Mastering Precision, Reach, and Control
Discover how leading brands are constructing high-value audience segments by unlocking the power of owned customer data and enriching it with robust market signals. This practical keynote explores effective strategies for engaging target consumers across Connected TV, display, and digital audio formats, all while maintaining optimal cross-channel frequency. This session also explores how to measure the true impact of your campaigns across the full marketing funnel.
15:30
Networking Break
15:40
(Panel Discussion)
From Clicks to Conversions
Orchestrating the Full Funnel
A practical discussion focusing on how forward-thinking marketing leaders successfully orchestrate a data-driven, full-funnel journey. Moving beyond creative execution, our panellists will share real-world examples of how to effectively target and engage new versus existing segments across multiple channels. To ensure the discussion tackles your immediate hurdles, this session is designed as a dynamic exchange—featuring live polling and real-time Q&A to help you build a more effective, programmatic playbook.
Our panel will discuss:
- Strategies to successfully bridge the gap between upper-funnel brand building and lower-funnel performance.
- How to effectively identify and engage elusive, high-value segments—such as cross-border travellers and the emerging affluent—while continuing to nurture your existing customer base.
- Best practices for delivering a cohesive, friction-free brand experience across Connected TV, digital audio, and programmatic display formats.
- Practical solutions for tracking, attributing, and proving the true ROI of your campaigns across the entire consumer journey.
- Actionable takeaways to refine your data-driven marketing strategy and achieve optimal cross-channel frequency.
Speakers:
Wee Lee Loh
Group Chief Digital and yuu Rewards Officer
DFI Retail Group
Joe Yu
Chief Marketing Officer
Futu Securities
Moderator:
Karen Wong
Deputy Editor – North Asia
16:05
Closing Remarks
Speaker:
Soren Beaulieu
Regional Content & Strategy Director
MARKETING-INTERACTIVE
16:10
Refreshment & Networking
16:45
Event Wrap-Up & Guest Farewells
17:00
End of Event
Contact us
Joey Teh
Regional Event Producer
MARKETING-INTERACTIVE
joeyt@marketing-interactive.com
Tel: +65 9199 3130