Annie Chan

Managing Director

Ipsos in Hong Kong

Annie is a seasoned market research practitioner with over two decades of experience. During her tenure at Ipsos, she has held pivotal leadership roles, driving growth across key business areas through a hands-on approach that keeps her at the heart of the research.

Annie’s influence spans leading global and local brands in consumer goods, financial services, luxury, retail and hospitality. She excels in branding and communication, innovation, and customer experience research, leveraging a nuanced understanding of consumer behavior across Asia’s diverse ethnic and cultural backgrounds.