THIS YEAR
CONTENT360 EVOLVES 

Introducing the all-new, inaugural Content360 Awards

For the first time in our 14-year history, Asia’s definitive stage for content marketing is not just a conference—it’s a celebration of the best content marketing campaigns and practices Singapore has to offer.

PHOTO GALLERY

CONTENT360 Awards
Category Descriptions

1. Excellence in B2B Content Strategy

This category recognises outstanding B2B content strategies that successfully engaged complex buying committees, built thought leadership, or generated qualified leads. Entrants are encouraged to outline how their content strategy was developed to address specific business-to-business challenges and sales funnel objectives.

Judges will look for strategies that demonstrate a deep understanding of the B2B audience, delivering tangible value and measurable business outcomes. The use of data, marketing automation, or AI to personalise the B2B journey is encouraged.

2. Precision in Audience Targeting
This category recognises campaigns that demonstrated an exceptional understanding of a specific audience segment, moving beyond broad demographics. Entrants should outline how data and insights were used to develop a hyper-targeted content strategy that resonated deeply and effectively with a niche community.

Judges will look for clear evidence of a defined audience, a content and distribution strategy tailored specifically to them, and results that show high engagement and conversion within that target group.

3. Content for Change: Driving Social Good
This category recognises content-led initiatives designed to create positive social or environmental impact. Entrants should outline how their campaign successfully raised awareness, changed perceptions, or inspired tangible action for a non-profit, a cause, or a brand’s purpose-driven goal.

Judges will look for authentic and powerful storytelling that genuinely connected with the audience on an emotional level, demonstrating how the content strategy directly led to measurable change, such as increased donations, petition signatures, or a verifiable shift in public behaviour.

4. Excellence in Creator & Influencer Partnerships
This category recognises the most strategic and effective collaborations between a brand and creators or influencers. Entrants should outline how their partnership went beyond a simple endorsement to co-create authentic content that resonated with the creator’s audience and seamlessly aligned with the brand’s objectives.

Judges will look for campaigns that demonstrate a strong strategic fit, creative bravery, and transparent engagement. Success will be measured by the quality of the content, audience sentiment, and clear business results that surpassed standard reach metrics.

️5. Most Immersive Brand Experience
This category recognises brands that have used content to create a truly immersive and memorable experience, either digital or physical. Entrants should outline how they transported their audience into a brand world, using technology, storytelling, or live events to build a deep, sensory connection.

Judges will look for innovative and flawlessly executed experiences that engaged the audience in a meaningful way. Entrants can highlight their use of technologies like AR, VR, mixed reality, or gamification to create a compelling experience that drove brand affinity.

6. Most Intelligent Content: Best Use of Data & Insights
This category recognises campaigns that used data and insights as the driving force behind their content strategy. Entrants should outline how they identified a key insight and used it to develop, target, and optimise creative content that delivered exceptional, measurable results.

Judges will look for a clear ‘golden thread’ from the initial data, to the insight, to the creative idea, and finally to the results. Entrants are encouraged to showcase their use of analytics, social listening, or AI to inform their content’s success.

7. Excellence in Social-First Strategy
This category recognises content strategies that were natively designed for social media platforms, not just distributed on them. Entrants should outline how they leveraged platform-specific features and community behaviours to build an engaged following, spark conversation, and achieve brand goals.

Judges will look for campaigns that demonstrate a deep understanding of social culture and trends, fostering two-way dialogue rather than just broadcasting. Success will be measured by audience growth, engagement rates, community sentiment, and business impact.

8. Mastery in Long-Form Video Storytelling
This category recognises excellence in long-form video content (e.g., brand films, docu-series, in-depth webisodes) that captivates an audience. Entrants should outline how their narrative successfully held audience attention, conveyed a complex message, and built a deep emotional connection with the brand.

Judges will look for exceptional production quality, a compelling story arc, and a clear strategic purpose. Entrants must provide metrics that demonstrate audience retention and engagement, proving that the content provided true value beyond a simple advertisement.

9. Excellence in Short-Form & Snackable Video
This category recognises the craft of telling a compelling story or delivering value in a short, ‘snackable’ video format. Entrants should outline how their strategy for platforms like TikTok, Reels, or Shorts captured attention instantly and achieved high impact in a matter of seconds.

Judges will look for creative, ‘thumb-stopping’ content that was perfectly optimised for its platform and audience. Entrants should demonstrate how their short-form content drove high engagement, participation (like UGC or trends), and contributed to wider campaign goals.

10. Best Integrated Campaign
This category recognises campaigns that executed a single, powerful idea across multiple content channels and touchpoints. Entrants must outline how their central content strategy was cohesively adapted and amplified across different platforms (e.g., video, social, PR, experiential, creator) to create a seamless brand narrative.

Judges will look for a brilliant core creative idea and a ‘sum-is-greater-than-the-parts’ execution. Submissions must demonstrate how the channels worked together to surround the audience, build momentum, and drive a unified set of results.

The C360 Campaign of the Year (Overall Award – Not for Entry)
This is the pinnacle award of the evening, reserved for the campaign that defines the future of content marketing. This award is not open for direct entry. The jury will select the winner from the pool of entries following a live discussion on the final judging day. The winning campaign will be one that demonstrates truly transformative results, creative bravery, and flawless execution, making it the definitive example of content excellence in Asia.

Our Judging Methodology

To ensure the Content360 Awards recognise true excellence, every entry is subjected to a rigorous, multi-stage judging process. Our methodology is designed to be transparent and fair, guaranteeing that all work is evaluated purely on its merit by a panel of senior, client-side marketers.

This process is conducted in two main rounds:

Round 1: Online Assessment

First, our independent jury panel will assess and score every entry online. This preliminary round is conducted based on the written submission and the accompanying case study video, measured against the specific judging criteria for that category.

Round 2: Grand Jury (In-Person Judging)

Following the online assessment, the scores are tabulated. The top five highest-scoring entries in each category will be shortlisted as finalists.
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These finalists then advance to the second round: a live, in-person judging day. Here, our Grand Jury convenes to review the top 5 entries in each category. This session involves in-depth discussion and peer review as the jury debates the merits of each campaign. A final vote is held to determine the Gold, Silver, and Bronze winners in each category.

The Case Study Video (approx. 2 Minutes):

To assist the jury in understanding the full scope and impact of your work, entrants are strongly encouraged to submit a two-minute case study video. This video is the primary asset used during the in-person Grand Jury review and is the best way to showcase your campaign’s creative, execution, and results in a dynamic format.

Entry Submission

How to Enter?

Submitting your entries for the Content360 Awards is simple and completely online. The entry submission deadline is [6 February, 2026].

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few key items to note:

  • First, download and read the Entry Guidelines. This will guide you through the submission process and outline the specific requirements for each category.
  • Please download and use the Core Submission Template provided to prepare your Entry Submission Document. Do not alter or delete the words in the header, or a 30% mark deduction will be applied.
  • All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” [work in-progress].
  • Entrants are strongly encouraged to gather all entry materials—including your submission PDF, a 120-second case study video, and any high-res images—before starting the online entry process.
  • Please ensure that all details you enter into the online form are CONSISTENT with the details on the Core Submission Document you upload.
  • Upon the submission deadline, all entry details, including company names, credits, and so on, are FINAL and CANNOT be changed. These will be used for all marketing materials, on-screen at the awards, and on the website.
Submission Deadline

Friday, February 6, 2026, 6:00pm SGT.

Judging Criteria
Your entry will be evaluated by our senior jury on the following four key areas, which are weighted to reflect the cornerstones of content marketing excellence.

  1. Audience Insight & Challenge [Max. 500 words]  (15%)
  2. Content & Storytelling Strategy [Max. 500 words] (35%)
  3. Distribution & Engagement [Max. 500 words] (30%)
  4. Measurable Impact & Effectiveness [Max. 500 words] (20%)

(Please read the Entry Guidelines for full descriptions)

Fees and Payment Methods

Fees:

C360 Awards+Conference Starter Bundle
SGD 848

  • 1 x Awards Entry Fee
  • 1 x Conference Pass
  • 1 x Awards Reception Pass
    **Purchase by Feb 13, save 100 dollars

C360 Awards+Conference Pro Bundle 1
SGD 3248

  • 8 x Awards Entry Fee
  • 2 x Conference Pass
  • 4 x Awards Reception Pass
    **Purchase by Feb 13, save 346 dollars

C360 Awards+Conference Pro Bundle 2
SGD 3648

  • 2 x Awards Entry Fee
  • 5 x Conference Pass
  • 5 x Awards Reception Pass
    **Purchase by Feb 13, save 342 dollars

A la carte:

  • Entry: SGD 250 per entry
  • Reception Pass (with Entry purchase): SGD 99
  • Reception Pass (w/o Entry purchase): SGD 149

 

Payment Methods:

  • Credit card (Visa, MasterCard, AMEX).

* All fees are non-refundable. Trophies are not included in the entry fees.

*Price is exclusive of Government Service Tax (GST). GST is only applicable to entries from Singapore-Based companies.

Terms & Conditions
  • All entry fees are non-refundable.
  • Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if an invoice is required before payment.
  • By submitting the entry, the entrants guarantee that all the works/information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted.
  • Upon the submission deadline, all details on the entry submission form, including company names, credits, and so on, are FINAL and CANNOT be changed. Should your entry be shortlisted, details will be presented based on your submissions on the website, at the awards, and on trophies. Any changes made after submission will be charged 10% of the submission fee.
  • Lighthouse Independent Media Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment.
  • Please ensure that all details are submitted in ENGLISH only.
  • The judges’ decisions are final.
  • Without prior notice, MARKETING-INTERACTIVE reserves the right to merge or dissolve categories. Should a category be dissolved, entries in that category will be notified; entry fees will not be refunded.
  • Finalists must be present or appoint a representative to be present at the awards presentation to receive their trophy(ies).
  • Please refer to the full terms & conditions in the Entry Guidelines.
Other Important Matters
  • Whilst care will be taken, the entrant agrees that MARKETING-INTERACTIVE and Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost, or corrupted in the presentation of the Content360 Awards or in MARKETING-INTERACTIVE’s media platforms.
  • Any confidential information in the PDF submission (such as budgets or sensitive results) should be written red font or highlighted in red. Any text in red in the PDF will not be disseminated beyond the judging panel.
  • Entrants are highly encouraged to produce a video entry (e.g., a 120-second case study) to accompany their PDF entry. This video will be used for the shortlisted entries during the in-person judging day. Gold-winning entries will be played during the awards ceremony.
  • The entrant grants MARKETING-INTERACTIVE permission to show material from the entries (excluding confidential information) at the awards presentation, on the website, and in future awards-related marketing.
  • The decisions of MARKETING-INTERACTIVE in all matters relating to the Content360 Awards shall be final and binding.
  • All judges are bound by a non-disclosure agreement covering confidentiality, conflicts of interest, and contact with entrants. To ensure a fair result, judges will not have access to entries submitted by their own organisation or that of their competitors.

JUDGES

If you’re interested in joining the judging panel of industry experts and senior marketers, please contact Chee Jean Wen on jeanwenc@marketing-interactive.com

Mansi Trivedi

Mansi Trivedi

B2B Strategy Lead

Dentsu
Alex Chan

Alex Chan

Head of Brand, Communications and Marketing

Geneco

Pat Law

Pat Law

Founder

GOODSTUPH Singapore and Indonesia

Primus Nair Manokaran

Primus Nair Manokaran

Head of Creative

Our LEGO Agency, APAC

Joanne Theseira

Joanne Theseira

Chief Growth Officer, SEA and Chief Executive Officer

Publicis Communications Singapore

Kenneth Lim

Kenneth Lim

Assistant Chief Executive, Marketing Group

Singapore Tourism Board

Debra Soon

Debra Soon

Group Head of Brand, Communications, Marketing and Experience

Singlife

Sponsorship Opportunities

Solid Reason-4

Become the title sponsor

Step into the role of industry trailblazer. As the only title sponsor, you take the lead in shaping the narrative across the entire conference and awards experience. You become the voice of authority in content innovation and the brand every marketer associates with strategic leadership. From morning keynotes to evening celebrations, you own the space.
Solid Reason-3

Become an award category sponsor

Position your brand as the undisputed thought leader in your chosen vertical. As a category sponsor, you shape the benchmarks for excellence and set the tone for how the industry should think, act, and innovate within that space. It is the clearest signal to the market that your brand is ahead of the curve and defining the future of your category.
Solid Reason-8

Sponsor a conference session aligned with your award category

Double your impact by reinforcing your leadership both on the conference stage and the awards stage. Sponsoring a key conference session gives you direct access to the content marketing community during the day, and your award category amplifies your presence again in the evening. It is a full-cycle visibility play that makes your brand impossible to miss.
Solid Reason-7

Sponsor an exclusive in-person roundtable with the award winners

Do not let the conversation end on awards day. Hosting a private roundtable with (but not limited to) the ten winners allows you to immediately follow through with deeper engagement. You set the agenda, we manage the delivery, and you walk away with high-quality conversations, meaningful connections, and direct pipeline opportunities with the most influential minds selected by the jury.
Solid Reason-2

Exclusive content dedicated to your brand across our platforms

Extend your brand far beyond the event. With a dedicated content hub featuring your whitepapers, podcasts, case studies, and thought leadership, you gain constant visibility across our website, newsletters, and full marketing reach. It is a long-tail awareness engine designed to keep your brand in front of thousands of decision-makers long after the conference ends.