Judges will look for a brilliant core creative idea and a ‘sum-is-greater-than-the-parts’ execution. Submissions must demonstrate how the channels worked together to surround the audience, build momentum, and drive a unified set of results.

This category recognises content-led initiatives designed to create positive social or environmental impact. Entrants should outline how their campaign successfully raised awareness, changed perceptions, or inspired tangible action for a non-profit, a cause, or a brand’s purpose-driven goal.

Judges will look for authentic and powerful storytelling that genuinely connected with the audience on an emotional level, demonstrating how the content strategy directly led to measurable change, such as increased donations, petition signatures, or a verifiable shift in public behaviour.

Judges will look for strategies that demonstrate a deep understanding of the B2B audience, delivering tangible value and measurable business outcomes. The use of data, marketing automation, or AI to personalise the B2B journey is encouraged.

This category recognises the most strategic and effective collaborations between a brand and creators or influencers. Entrants should outline how their partnership went beyond a simple endorsement to co-create authentic content that resonated with the creator’s audience and seamlessly aligned with the brand’s objectives.

Judges will look for campaigns that demonstrate a strong strategic fit, creative bravery, and transparent engagement. Success will be measured by the quality of the content, audience sentiment, and clear business results that surpassed standard reach metrics.

This category recognises brands that use episodic content to tell compelling stories and keep audiences coming back for more. From micro-series and mini-series to branded dramas, recurring characters and other serialised formats, entrants should demonstrate how they developed engaging narratives across multiple episodes, integrated the brand naturally into the story and sustained audience interest and engagement over time.

This category recognises the craft of telling a compelling story or delivering value in a short, ‘snackable’ video format. Entrants should outline how their strategy for platforms like TikTok, Reels, or Shorts captured attention instantly and achieved high impact in a matter of seconds.

Judges will look for creative, ‘thumb-stopping’ content that was perfectly optimised for its platform and audience. Entrants should demonstrate how their short-form content drove high engagement, participation (like UGC or trends), and contributed to wider campaign goals.

This category recognises content strategies that were natively designed for social media platforms, not just distributed on them. Entrants should outline how they leveraged platform-specific features and community behaviours to build an engaged following, spark conversation, and achieve brand goals.

Judges will look for campaigns that demonstrate a deep understanding of social culture and trends, fostering two-way dialogue rather than just broadcasting. Success will be measured by audience growth, engagement rates, community sentiment, and business impact.

This category recognises excellence in long-form video content (e.g., brand films, docu-series, in-depth webisodes) that captivates an audience. Entrants should outline how their narrative successfully held audience attention, conveyed a complex message, and built a deep emotional connection with the brand.

Judges will look for exceptional production quality, a compelling story arc, and a clear strategic purpose. Entrants must provide metrics that demonstrate audience retention and engagement, proving that the content provided true value beyond a simple advertisement.

This category recognises brands that have used content to create a truly immersive and memorable experience, either digital or physical. Entrants should outline how they transported their audience into a brand world, using technology, storytelling, or live events to build a deep, sensory connection.

Judges will look for innovative and flawlessly executed experiences that engaged the audience in a meaningful way. Entrants can highlight their use of technologies like AR, VR, mixed reality, or gamification to create a compelling experience that drove brand affinity.

This category recognises campaigns that demonstrated an exceptional understanding of a specific audience segment, moving beyond broad demographics. Entrants should outline how data and insights were used to develop a hyper-targeted content strategy that resonated deeply and effectively with a niche community.

Judges will look for clear evidence of a defined audience, a content and distribution strategy tailored specifically to them, and results that show high engagement and conversion within that target group.

This is the pinnacle award of the evening, reserved for the campaign that defines the future of content marketing. This award is not open for direct entry. The jury will select the winner from the pool of entries following a live discussion on the final judging day. The winning campaign will be one that demonstrates truly transformative results, creative bravery, and flawless execution, making it the definitive example of content excellence in Asia.

Submitting your entries for the Content360 Awards is simple and completely online. The entry submission deadline is [28 February, 2027].

To ensure that your entries are submitted successfully and are given the attention they deserve, here are a few key items to note:

• First, download and read the Entry Guidelines. This will guide you through the submission process and outline the specific requirements for each category.
• Please download and use the Core Submission Template provided to prepare your Entry Submission Document. Do not alter or delete the words in the header, or a 30% mark deduction will be applied.
• All entries, supporting documents, and required items can be submitted via the “I’m Ready to Enter” (work in-progress) page.
• Entrants are strongly encouraged to gather all entry materials—including your submission PDF, a 120-second case study video, and any high-res images—before starting the online entry process.
• Please ensure that all details you enter into the online form are CONSISTENT with the details on the Core Submission Document you upload.
• Upon the submission deadline, all entry details, including company names, credits, and so on, are FINAL and CANNOT be changed. These will be used for all marketing materials, on-screen at the awards, and on the website.
• Once you’re ready to go, all entries can be submitted via the “I’m Ready to Enter” link below.

Thursday, 15 January 2027, 6:00pm SGT.

Your entry will be evaluated by our senior jury on the following four key areas, which are weighted to reflect the cornerstones of content marketing excellence.

1. Audience Insight & Challenge [Max. 500 words]  (15%)
2. Content & Storytelling Strategy [Max. 500 words] (35%)
3. Distribution & Engagement [Max. 500 words] (30%)
4. Measurable Impact & Effectiveness [Max. 500 words] (20%)

(Please read the Entry Guidelines for full descriptions)

• All categories are open to organisations and brands based in Singapore, OR organisations and brands based outside Singapore whose work, campaigns, or initiatives target the Singapore market. Marketing agencies, media agencies, PR firms, and content studios can submit entries on behalf of their clients. Agencies must seek permission from the brand before entering.

• All work, campaigns, or initiatives must meet one of the following criteria:

  – Be by an organisation or brand based in Singapore

  – The work targets the Singapore market, either as a standalone market or as part of a regional/global campaign.

• All work, campaigns, or initiatives must have been launched or active between the eligibility period of October 2025 – December 2026 with demonstrable results achieved during this period.
• Entrants may submit the same work into multiple categories. There is no limit to the number of entries an entrant may submit. However, entrants must tailor their submission document to clearly demonstrate how the work meets the criteria for each individual category.

Entry Fee:

• SGD 370 per entry (Price is exclusive of Government Service Tax (GST). GST is applicable only to entries from Singapore-based companies)

Payment Methods:

• Credit card (Visa, MasterCard, AMEX).

* All entry fees are non-refundable. Trophies are not included in the entry fees.

• All entry fees are non-refundable.
• Entries will not be considered for judging if payment is not received within five working days upon being invoiced, if an invoice is required before payment.
• By submitting the entry, the entrants guarantee that all the works / information submitted are TRUE and ACCURATE. MARKETING-INTERACTIVE reserves the right to verify any information submitted.
• Upon the submission deadline, all details on the entry submission form, including company names, credits, and so on, are FINAL and CANNOT be changed. Should your entry be shortlisted, details will be presented based on your submissions on the website, at the awards, and on trophies. Any changes made after submission will be charged 10% of the submission fee.
• Lighthouse Independent Media Ltd reserves the right, without prejudice, to remove entries from being judged, should the company submitting their entries have a history of non-payment.
• Please ensure that all details are submitted in ENGLISH only.
• The judges’ decisions are final.
• Without prior notice, MARKETING-INTERACTIVE reserves the right to merge or dissolve categories. Should a category be dissolved, entries in that category will be notified; entry fees will not be refunded.
• Finalists must be present or appoint a representative to be present at the awards presentation to receive their trophy(ies).
• Agencies must seek the permission of the brand before entering.
• Please refer to the full terms & conditions in the Entry Guidelines.

• Whilst care will be taken, the entrant agrees that MARKETING-INTERACTIVE and Lighthouse Independent Media Ltd. will be exempt from any liability for errors or omissions reproduced, lost, or corrupted in the presentation of the Content360 Awards or in MARKETING-INTERACTIVE’s media platforms.
• Any confidential information in the PDF submission (such as budgets or sensitive results) should be written red font or highlighted in red. Any text in red in the PDF will not be disseminated beyond the judging panel.
• Entrants are highly encouraged to produce a video entry (e.g., a 120-second case study) to accompany their PDF entry. This video will be used for the shortlisted entries during the in-person judging day. Gold-winning entries will be played during the awards ceremony.
• The entrant grants MARKETING-INTERACTIVE permission to show material from the entries (excluding confidential information) at the awards presentation, on the website, and in future awards-related marketing.
• The decisions of MARKETING-INTERACTIVE in all matters relating to the Content360 Awards shall be final and binding.