What’s new in 2021?
Content 360 is not a conference just about ideas and concepts, it’s about how to take the steps to put those ideas into action. Our speakers will break down their inspiring visions and content experiences into concrete next steps through a series of virtual conference sessions.
Whether you’re in Singapore or wherever you are across APAC, the pass includes opportunities to network within Content 360 community, access tons of content, hear main stage speakers and get the answers to your content dilemmas – everything you’ve come to love from Content 360!
Three jam-packed days of hands-on learning, success stories, industry trends, tailored for both B2B and B2C businesses
CONTENT PRODUCTION
Deep dive into some of the most successful and creative marketing campaigns that not only went viral, but is able to show the real statistical impact of content marketing.
Sessions include:
- Short form mobile video storytelling
- Create brand personality that leaves a lasting impression
- Creative watercooler marketing
- Building a brand community and re-evaluate your brand value
CONTENT DISTRIBUTION
Discover some of the tips and tricks to how you could win the battle of attention and effectively present your content to your audience.
Sessions include:
- Powering content strategy with technology
- Exploring the possibilities of immersive advertising with 5G
- Modern marketing in the gaming industry
- Optimising your content for livestreaming
CONTENT MONETISATION & B2B CONTENT MARKETING
Learn how you could create content that converts and explore some of the key content strategy tailored just for B2B businesses.
Sessions include:
- Psychology of persuasion
- Content monetisation with subscription model
- Social media marketing for B2B
- Conversion optimised SEO strategy
Powerful Insights & Effective Strategies From
Meet Your Industry Experts
Kane Lim
Co-creator & star of Netflix's 'Bling Empire'
US
Fernie Jasmine
Head of Brand & Communications
Axiata, Malaysia
Mark Tipper
Regional Creative Director
JLL, APAC
Bhaskar Choudhuri
Chief Marketing Officer
Lenovo, APAC
Julie Purser
VP Marketing, Loyalty & Partnerships
Marriott International, APAC
Lynette Pang
Assistant Chief Executive (Marketing)
Singapore Tourism Board (STB), Singapore
Speakers
Announcing the first line-up of world-class leaders headlining Content 360 2021
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com
Kane Lim
Co-creator & star of Netflix's 'Bling Empire'
US
Fernie Jasmine
Head of Brand & Communications
Axiata, Malaysia
Adrien Lahoussaye
Head of Content & Innovation
Banyan Tree Hotels & Resorts, Singapore
Raushida Vasaiwala
General Manager
Celtra, APAC
Prabhjeet Singh
Director, Marketing
Cisco, APJC & India
Mohit Gupta
Head of Marketing & Social
Deutsche Bank, APAC
Neelesh Suryavanshee
Regional Chief Marketing Officer
Fonterra, SEA
Roy Teo
Assistant Director, Integrated Communications and Marketing
GovTech, Singapore
Basker Rangachari
Chief Marketing Officer (Products & Marketing)
Home Credit, China
Anjali Kalia
AVP Digital Marketing
IHH Healthcare, Singapore
Elaine Tan
Head of Partnerships
iQIYI International, SEA
Mark Tipper
Regional Creative Director
JLL, APAC
Parth Patel
VP Marketing
Kerry, APMEA
Bhaskar Choudhuri
Chief Marketing Officer
Lenovo, APAC
Bryan Loo
CEO & Founder
Loob Holding, Malaysia
Violet Lim
CEO & Co-Founder
Lunch Actually Group, Singapore
Bernard Yong
Head, Strategic Marketing & Brand Experience
Sagar Paranjpe
Head of Strategy & Creative
Malaysia Airlines, Malaysia
Pierre Pang Hee Ta
Group Executive Director
MAMEE Double Decker, Malaysia
Kestrel Lee
Digital Lead, Media and Technology
MARKETING-INTERACTIVE
Julie Purser
VP Marketing, Loyalty & Partnerships
Marriott International, APAC
Diogo Martins
Lead, Content & Community at Bloomr.SG
Mediacorp, Singapore
Sheila Rasu
VP Marketing & Communications
NBA, Asia
Venaig Solinhac
SVP & Chief Marketing Officer
Olam International, Singapore
Yoshiaki Okura
Regional Chief Marketing Officer – Hair Care
P&G, APAC Focus Market
Sushmita Mohapatra
Head of Content Marketing & SEO
PropertyGuru Group, Singapore
Jacqueline Alexis Thng
Partner
Prophet, Singapore
Muhammad Ihza Muzakki
Head of Digital Marketing – Pocari Sweat & Ion Water
PT Amerta Indah Otsuka, Indonesia
Jacqueline Loh
Former VP, Marketing
Scoot, Singapore
Lawrence Yip
SVP & Chief Marketing Officer
Sembcorp Urban, Singapore
Aisha Chaudhry
Regional Head of Strategic Marketing
Siemens, APME
Lynette Pang
Assistant Chief Executive (Marketing)
Singapore Tourism Board (STB), Singapore
Jayme Tan
Head of Rental
Style Theory, Singapore
Mitch Waters
SVP - Southeast Asia, India, Australia & New Zealand
The Trade Desk
Kartik Khare
Global VP Product Strategy & Innovation
Tupperware, Singapore
Mark Melling
Head of RYOT Studio & 5G Lead
Verizon Media, EMEA
Mark Pontrelli
Director, Creative Content
Wella Company, US
Esther Au Yong
Editor in Chief (News & Finance)
Yahoo, Singapore
Learn how you could differentiate your brand with others online
Since COVID-19 has hit the globe, everyone began to shift or expand their businesses online. In other words, you are competing with most, if not all brands in a global scale.
In addition to the steep incline of competition online, companies often allocate little budget for the content team. Thus, content specialists often have to be innovative and creative in distributing their spending to achieve the highest possible reach and engagement online.
Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by content marketers today such as:
Content fatigue
Scaling content across various digital channels
Limited resources to produce content across various digital channels
Localisation of content
Proving the ROI of your content marketing efforts
Navigating to consumers’ shifts to mobile
Who Should Attend?
• Content marketing strategists who wish to learn how to create content that organically reaches their target audience.
• Marketers who wish to strengthen and enhance consumer engagement on each digital platform.
• Entrepreneurs who wish to effectively capitalise on digital channels and platforms especially as budgets are tight.
See what our 2020 attendees have to say about our very 1st content 360 week virtual conference
HERE ARE SOME OF THE GREAT BRANDS WHO JOINED US IN 2020
Sponsors
We’re pleased to be able to offer sponsors a wide range of personalised exhibition and digital activation opportunities to meet their business objectives and engage with the Content 360 community across lead generation, thought leadership and brand awareness.
Get in touch with us today at partnerships@marketing-interactive.com to find out more.
VIBRANIUM SPONSOR
VIBRANIUM SPONSOR
VIBRANIUM SPONSOR
DIAMOND SPONSOR
EXHIBITOR
EVENT SPONSOR
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