Content Experience,

Reimagined

WHEN

6 – 8 APRIL 2021

TIME

9AM – 5PM (SGT)

WHERE

ONLINE – VIRTUAL

SOCIAL

#CONTENT360

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While it goes without saying that a good marketer must be resilient, adaptive, and agile, nothing could have prepared you for 2020.

Yes, there were many unexpected challenges in 2020, but with them also comes opportunities and possibilities, and for many brands, the glue holding those opportunities and possibilities together is content.

8th Annual Content 360 by MARKETING-INTERACTIVE brings content strategy to life like no other event! Join industry leaders and marketing peers from across APAC who care about creating useful and engaging content for all. If you plan, design, build, or manage content, Content 360 is where you belong!

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Attendees

Speakers

Case Studies

What’s new in 2021?

Content 360 is not a conference just about ideas and concepts, it’s about how to take the steps to put those ideas into action. Our speakers will break down their inspiring visions and content experiences into concrete next steps through a series of virtual conference sessions.

Whether you’re in Singapore or wherever you are across APAC, the pass includes opportunities to network within Content 360 community, access tons of content, hear main stage speakers and get the answers to your content dilemmas – everything you’ve come to love from Content 360!

Three jam-packed days of hands-on learning, success stories, industry trends, tailored for both B2B and B2C businesses

CONTENT PRODUCTION

Deep dive into some of the most successful and creative marketing campaigns that not only went viral, but is able to show the real statistical impact of content marketing.

Sessions include:

Short form mobile video storytelling
Create brand personality that leaves a lasting impression
Creative watercooler marketing
Building a brand community and re-evaluate your brand value

CONTENT DISTRIBUTION

Discover some of the tips and tricks to how you could win the battle of attention and effectively present your content to your audience.

Sessions include:

Powering content strategy with technology
Exploring the possibilities of immersive advertising with 5G
Modern marketing in the gaming industry
Optimising your content for livestreaming

CONTENT MONETISATION & B2B CONTENT MARKETING

Learn how you could create content that converts and explore some of the key content strategy tailored just for B2B businesses.

Sessions include:

Psychology of persuasion
Content monetisation with subscription model
Social media marketing for B2B
Conversion optimised SEO strategy

Click Here For Programme Updates

Powerful Insights & Effective Strategies From

Meet Your Industry Experts

Kane Lim

Co-creator & star of Netflix's 'Bling Empire'

US

Fernie Jasmine

Head of Brand & Communications

Axiata, Malaysia

Mark Tipper

Regional Creative Director

JLL, APAC

Bhaskar Choudhuri

Chief Marketing Officer

Lenovo, APAC

Julie Purser

VP Marketing, Loyalty & Partnerships

Marriott International, APAC

Lynette Pang

Assistant Chief Executive (Marketing)

Singapore Tourism Board (STB), Singapore

Speakers

Announcing the first line-up of world-class leaders headlining Content 360 2021

If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com

Kane Lim

Co-creator & star of Netflix's 'Bling Empire'

US

Fernie Jasmine

Head of Brand & Communications

Axiata, Malaysia

Adrien Lahoussaye

Head of Content & Innovation

Banyan Tree Hotels & Resorts, Singapore

Raushida Vasaiwala

General Manager

Celtra, APAC

Prabhjeet Singh

Director, Marketing

Cisco, APJC & India

Mohit Gupta

Head of Marketing & Social

Deutsche Bank, APAC

Neelesh Suryavanshee

Regional Chief Marketing Officer

Fonterra, SEA

Roy Teo

Assistant Director, Integrated Communications and Marketing

GovTech, Singapore

Basker Rangachari

Chief Marketing Officer (Products & Marketing)

Home Credit, China

Anjali Kalia

AVP Digital Marketing

IHH Healthcare, Singapore

Elaine Tan

Head of Partnerships

iQIYI International, SEA

Mark Tipper

Regional Creative Director

JLL, APAC

Parth Patel

VP Marketing

Kerry, APMEA

Bhaskar Choudhuri

Chief Marketing Officer

Lenovo, APAC

Bryan Loo

CEO & Founder

Loob Holding, Malaysia

Violet Lim

CEO & Co-Founder

Lunch Actually Group, Singapore

Bernard Yong

Head, Strategic Marketing & Brand Experience

Mah Sing Group, Malaysia

Sagar Paranjpe

Head of Strategy & Creative

Malaysia Airlines, Malaysia

Pierre Pang Hee Ta

Group Executive Director

MAMEE Double Decker, Malaysia

Kestrel Lee

Digital Lead, Media and Technology

MARKETING-INTERACTIVE

Julie Purser

VP Marketing, Loyalty & Partnerships

Marriott International, APAC

Diogo Martins

Lead, Content & Community at Bloomr.SG

Mediacorp, Singapore

Sheila Rasu

VP Marketing & Communications

NBA, Asia

Venaig Solinhac

SVP & Chief Marketing Officer

Olam International, Singapore

Yoshiaki Okura

Regional Chief Marketing Officer – Hair Care

P&G, APAC Focus Market

Sushmita Mohapatra

Head of Content Marketing & SEO

PropertyGuru Group, Singapore

Jacqueline Alexis Thng

Partner

Prophet, Singapore

Muhammad Ihza Muzakki

Head of Digital Marketing – Pocari Sweat & Ion Water

PT Amerta Indah Otsuka, Indonesia

Jacqueline Loh

Former VP, Marketing

Scoot, Singapore

Lawrence Yip

SVP & Chief Marketing Officer

Sembcorp Urban, Singapore

Aisha Chaudhry

Regional Head of Strategic Marketing

Siemens, APME

Lynette Pang

Assistant Chief Executive (Marketing)

Singapore Tourism Board (STB), Singapore

Jayme Tan

Head of Rental

Style Theory, Singapore

Mitch Waters

SVP - Southeast Asia, India, Australia & New Zealand

The Trade Desk

Kartik Khare

Global VP Product Strategy & Innovation

Tupperware, Singapore

Mark Melling

Head of RYOT Studio & 5G Lead

Verizon Media, EMEA

Mark Pontrelli

Director, Creative Content

Wella Company, US

Esther Au Yong

Editor in Chief (News & Finance)

Yahoo, Singapore

Learn how you could differentiate your brand with others online

Since COVID-19 has hit the globe, everyone began to shift or expand their businesses online. In other words, you are competing with most, if not all brands in a global scale.

In addition to the steep incline of competition online, companies often allocate little budget for the content team. Thus, content specialists often have to be innovative and creative in distributing their spending to achieve the highest possible reach and engagement online.

Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by content marketers today such as:

Content fatigue

The proliferation of content on the web has pose a huge challenge for brands to differentiate themselves from the crowd.

Scaling content across various digital channels

Consumers access each digital channel for different purposes. Hence, brands need to optimise content according to the context of each channel to achieve content marketing success.

Limited resources to produce content across various digital channels

Brands often spread their resources too thin to produce content for various platforms. Learn how you could prioritise and repurpose your content to find the balance between quality and quantity.

Localisation of content

There is a lack of customer-centric mindset among content marketers to develop content that consumers want to see while delivering messages that brands wish to deliver.

Proving the ROI of your content marketing efforts

Producing a piece of viral content does not necessarily translate to conversion for the business. Thus, content marketers such as you may find yourself losing budget to the digital marketing team on digital advertisements rather than the production of content creation itself.

Navigating to consumers’ shifts to mobile

Mobile marketing is consumers’ primary choice of device to enjoy various forms of content and brands are struggling to create mobile-first content. As consumers are moving to mobile, brands should be creating content in line with the context of mobile devices.

Who Should Attend?

• Content marketing strategists who wish to learn how to create content that organically reaches their target audience.

• Marketers who wish to strengthen and enhance consumer engagement on each digital platform.

• Entrepreneurs who wish to effectively capitalise on digital channels and platforms especially as budgets are tight.

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Who Should Attend

Benefits Of Attending

See what our 2020 attendees have to say about our very 1st content 360 week virtual conference

“Great insights to content marketing ideas from different products and industries."

Asst Director, Corporate Communications of National Council of Social Service

“Congregation of the brightest marketing and communications minds to deliver their learning and insight."

Group Communication Lead at Golden Equator

"Summing up all the possibilities of digital marketing in 3 days."

Senior Manager, Singapore Tourism Board

"It has been an engaging, insightful, eye-opening session with lots to learn, lots to think about, and hopefully down the road, lots to apply in our own marketing strategies."

Communications Manager, SG Enable

"Very informative! it inspired me to "step up" in my content marketing game 🙂 every marketer should watch all the talks!"

Editor, Unilever

"This conference is a treasure trove of valuable insights and learnings which have to be put forth into action."

Senior Inforce Portfolio Manager, AXA Philippines

"It's very eventful with lots of interesting and inspiring sharing. much appreciated"

Senior Strategy Manager, Phd Media

"Inspiring speakers with real life experiences and not afraid to share their wins/ failures."

Head, Corporate Events, Prudential Assurance Company Singapore

"Very nice content, informative, could learn better and more and try to implement in daily work"

Manager Marketing Communications at Schaeffler India

"Great insights and creative ideas!"

Director – Community Partnership, Make-A-Wish Singapore

HERE ARE SOME OF THE GREAT BRANDS WHO JOINED US IN 2020

VIBRANIUM SPONSOR

DIAMOND SPONSOR

EXHIBITOR

EVENT SPONSOR

Engage with >250,000 Decision Makers & Influencers in Asia

1,000,000+

Digital Campaign Impressions

500,000+

Digital Campaign Reach

130,000+

Email Campaign Recipients

200,000

eNews Subscribers

182,000

Facebook Followers

47,500

Twitter Followers

81,000+

Content 360 Website Pageviews (2020)

709,000+

MARKETING-INTERACTIVE Website Average Pageviews Per Month (2020)

8 Solid Reasons To Be Our Partner

Brand exposure

It’s time to shine the spotlight on your brand. Expose your brand to the community that matters – Marketers and Business Leaders who are both influencers and decisions makers.

Brand positioning

Leverage the features of our virtual exhibition booth for one-to-one live chat with attendees, group video chat function with attendees or meet them at the venue! 

Product showcase

Show off your suite of products and services that can empower marketers and business leaders drive performance and insights on a virtual platform.

Lead generation

Break into new markets with our conference activities that gives you cross-border leads. From the collection of eNamecards at the virtual booths to downloads of your whitepaper or insights – you can be assured of high quality MQLs. 

Prospect engagement

Engage with high intent marketing qualified leads and develop strong relationships and meaningful conversations with your audience. With our virtual platform you will be able to see, listen and speak to your customers. 

Exclusive face to face networking 

Take the opportunity to meet with content marketing leaders and decision makers for potential partnerships or sponsor private breakfasts and luncheons for a more intimate gathering. 

Access Asia’s top brands

Our flagship series draws top brands from MNCs, government bodies, SMEs and start ups who are hungry to grow their digital marketing know-how and grasp of the tech stack required.

Gain insights – tap the collective mind

Using community surveys and polls – find out what’s on the minds of marketers and understand how your business solution can help them drive towards their commercial goals.

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CONTENT MARKETING RELATED ARTICLES FROM MARKETING-INTERACTIVE

Stay ahead of news and insights about the people and companies who are movers and shakers of PR and communications in Asia. Click on the link to read the articles.

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