THE ART OF
TELLING THE TALE
10-11 May 2023
9:00AM – 4:00PM (SGT)
LIMITED TIME OFFER: SGD 499
ABOUT CONTENT 360
Consumers are craving, yet overloaded, with content. Anyone can generate content and become a storyteller, a creator, or something equally hazy, increasing the competition for brands in an already saturated market. Satisfying the demand for high-quality content across all platforms in a very demanding and unforgiving environment is becoming an art.
The art of becoming a creator, entertaining consumers, and creating a deep connection with them on an emotional level is a difficult skill to master. In an era where content is king but context is queen, how can marketers create a tale to make them stand out among the crowd?
Content360 sheds the light on marketers’ content strategies and challenges in a highly volatile economic environment. This must-attend event brings you insights and expertise through the entire cycle of content production.
Expert marketers and service providers lay out a clear roadmap to becoming the next generation of creators on a global scale. ARE YOU READY FOR IT?
Get challenged and inspired
by the Asia Pacific’s most influential content creators
If you would like to suggest a speaker/topic or apply to speak, please drop us an email at firstname.lastname@example.org.
Low Ngai Yuen
Group chief Merchandise and Marketing Officer
Managing Director SEA
Group Chief Marketing Officer
Sai Tzy Horng
Chief Marketing Officer
Head of Brand Strategy & Stewardship
Head of Marketing
Director, Marketing Communications and Partnerships
Chief Marketing Officer
Director of Brand Marketing and Communication
Head of Global Brand Development
Vice President in East Asia & Japan Zone of Marketing Communications & Digital Customer Relationships
Where the industry is shifting from being a sponsor to a creator to upscale content strategies
The program, endorsed by the MARKETING-INTERACTIVE community, highlights inspiring and personalised solutions to content creation challenges, as well as reflections to profoundly transform the industry and enable growth opportunities in 2023-2024.
Anchored around 4 key thematic pillars, Content 360 brings together leaders to offer them new opportunities and tools to stimulate innovation and long-term development for their businesses.
Strategic creation - Consumer psychology
To plan strategically, brands need to understand the economic environment and harness its opportunities. To be the creator of opportunities and maximise ROI, put yourself in their shoes and acknowledge what impacts your customers’ perception and buying decisions.
Content creators must adopt innovative approaches to deliver unique content experiences. Power up your strategy to create authentic stories that strongly connect with your audiences on an emotional level – harness the power of new mediums, prepare for the shift from sponsor to creator and maintain your customer loyalty over the long term.
Foster community, earn loyalty, and find a purpose
Brand reputation is the priority. From groundbreaking campaigns, to how you create special moments to brand activism, how you present yourself is elementary. Foster a community with your consumers through a shared sense of purpose – engage genuinely and create eternity loyalty by turning them into your messengers.
Data Connectivity, Creativity and Content Creation
Great content marketing is a blend of creativity and data to foster lasting relationships with your consumers. The value of data in content marketing cannot be overstated. Frame your thinking, create post-distribution content effectiveness metrics, and use the data that inform content creation itself.
Strategise your content, propel what you learned in your business, and have a unique experience with the Asia Pacific Content Creators Community reunited in Singapore.
vetted by expert marketers and addressing real content problems. We know that they are aced by practitioners. The programme provides potential solutions to unlock your full creative potential.
Opportunity to have intimist and personalised experience
Personalisation is key for consumers. But what about you? We provide you with a multitude of solutions spread across two days to get hands-on with your content creation and platforms.
you have access to the MARKETING-INTERACTIVE extensive network through global networking sessions. Seize the opportunity to share your challenges in managing the transition from short-term business survival to long-term success.
you’ll love it! In addition to hearing from insightful providers, we bring you a brand-new meet-up zone where you can mingle and hear from the latest technology providers.
Exchange directly with consumers
We’ve got you covered! Nowadays marketers are increasingly thinking from the consumer perspective. Wouldn’t it be best to meet customers and test your strategies directly with them?
Nurture your knowledge
Throughout the conference, gain practical advice on real problems through business case studies, thought-provoking panels, and debates that spark discussions and open debates on controversial ideas.
Get inspired by visionary leaders who have unique perspectives on business, technology, and life, and learn from la creme de la creme how to align strategic initiatives to business goals in your marketing content plans.
SPONSOR AND PARTNERS
The content marketing space is a fast-paced and hectic industry and professionals in this field are constantly facing new challenges. Content 360 is the perfect platform for your brand to meet, interact and build long-lasting and positive relationships with top marketing leaders and decision-makers across the region.
Whether your objective is brand exposure, lead generation or simply just expanding your industry network, MARKETING-INTERACTIVE is more than happy to work with you to create the optimal pathway for you to meet your business goals. Speak to us today at email@example.com to find out how we can help to bring you closer to your 2023 business goals.
Check out our previous sponsors at Content 360 Week
- The Wall Street Journal
Here’s why you should sponsor Content 360 2023
Content 360 is the gathering for the most well reputed brands coming from all industries to get exclusive insights and game changer for the road ahead.
Representative includes content marketing strategists, branding executives CMOs, CTOs, CDOs, digital and marketing executives, marketing insights and strategy leaders, business owners and entrepreneurs.
DON’T JUST TAKE OUR WORD FOR IT.
SEE WHAT OUR PAST ATTENDEES HAVE TO SAY!
An inspiring session dedicated to content which was very much needed!
Digital Marketing and E-commerce Strategy Director
Well done and fantastic work by the organisers for such an event.
Assistant Vice President
Very insightful and rich content covered with industry experts as speakers. Kudos to them for the high energy level and keeping the entire audience highly engaged.
I really enjoyed these 2 days of the conference.
Head of Digital Marketing
It was varied, fun and a great opportunity to network in-person.
It was a good conference all-around.
Great and fantastic sessions over the two days.
Manager, Marketing and Digital Market
Thanks for organising. Great content and networking!
Very good mix of topics and very insightful.
Digital Communications Manager
Loved discovering content solutions and seeing the similar issues many brands face. So great being in a space with like-minded content driven individuals.
Senior Content Strategist
Head of Marketing
It was a fruitful and informative 2-day conference!
Content 360 was very insightful and engaging!
Regional Commercial Excellence Analyst
Good presentations by all the speakers!
VP & Head of Group Communications
Interesting and inspiring sessions and discussions.
It was very well organised and super informative!
Operations Manager, Global Content Hub
Overall, just good stuff!
Social Media Manager
It was especially insightful how companies shared their case studies.
Programme leader (Advertising)
Enjoyable conference and a successful return to in-person events. Well done!
Vice President Content Development
A very insightful conference on the current and future trends in the marketing industry.
Reach the team
Regional Assistant Content & Production Manager, Conferences & Custom
Senior Sales Manager