NEXT GEN CONTENT IS HERE! WE’RE GOING VIRTUAL
The 7th annual Content 360 is now
CONTENT 360 WEEK
EVOLVE WITH US:
NAVIGATE THE FUTURE OF CONTENT MARKETING TO DRIVE BUSINESS PERFORMANCE
When
8 – 11 June 2020
Social
#Content360WEEK
Pay only S$ 199
for your early bird ticket expiring 30 April 2020.
Standard priced tickets are at $349 per ticket. Best savings for early birds!
20+
Research-backed sessions
6
ONLINE WORKSHOPS
30+
EXPERT SPEAKERS
HIGH-QUALITY
WEBCASTING
LIVE
Q&As
CONTENT 360 GOES VIRTUAL
We’ve all been talking about it. Now it’s time to put words into action! With that, MARKETING-INTERACTIVE is proud to be going virtual with its most successful flagship event Content 360, running for the 7th year! While this decision wasn’t taken lightly, we believe it’s the right one. With no clear visibility on when travel, gatherings and regulatory measures will return to normal, it’s time to do what so many of you are already doing – turning this new reality into an opportunity to adapt, evolve and create value.
Join Content 360 Week and learn how to:
- Build a strategic content marketing plan that is responsive to change
- Clearly and visually align strategic initiatives to business goals in your content
- Navigate and adjust marketing spend and plans to global instability due COVID-19
- Develop a content marketing strategy to help senior leaders of customer-facing teams
- Create adaptable marketing programs and messaging to changing consumer context
Spaced out over 4 days to prevent screen-viewing burnout, Content 360 Week will feature sought-after speakers from across the region, who will be on stand-by to answer your questions LIVE. Join us online, from the comfort of your home, office or favorite work spot!
And if you’ve always prided yourself in agility and believe in the power of story-telling like we have, trust us this once in a year opportunity is not one which should be missed.
What’s New in 2020
Get ready to discover ground-breaking strategies as we take you on a remarkable virtual experience journey in the form of:
8 June 2020: Pre-Conference LIVE WEBINAR Workshops
Top up your conference ticket to deepen your skillset and maximise your learning. Receive a certification of completion with our Master trainer live webinar workshops on:
AM Sessions
Workshop A: Killer email content – techniques that work (Beginner)
Workshop B: Conversion rate optimisation (Intermediate)
Workshop C: Aligning content marketing with business goals (Advanced)
PM Sessions
Workshop A: Social media content marketing (Beginner)
Workshop B: Search-optimised content best practices (Intermediate)
Workshop C: DIY video content production (Intermediate)
Delving into the key marketing concerns in the region, the conference sessions will be focusing on:
9 June 2020: Day One Conference
Opening Keynote: Create competitive advantage with new tech
At the Edge of Content Tech
- Hypertargeting content to maximise conversions along the entire customer journey
- Content marketing strategies during crisis and post-crisis
- Redefine customer journey with dynamic content
Content Marketing ROI
- Incorporate On-Brand storytelling into content marketing campaigns
- Winning formula for successful content collaborations and coalitions
- Content IQ: Making content intelligence tools work for your brand
10 June 2020: Day Two Conference
Endemic Content
- Leverage consumer sentiment with targeted community based content
- Manufacture content and grow consumer base with esports
-
Mastering Native Advertising: Choosing the right content and context for winning marketing campaigns
Content Management & Measurement
- Re-imagine content to convey brand purpose
- Design content architecture for brand affinity
- Build sustainable content models to prevent burnout & content panic syndrome
11 June 2020: Day Three Conference
What’s Trending in Content
- Employee activism: Convert employees into content brand ambassadors
- Create impressions via micro-moment content marketing
- Pushing boundaries of a traditional media drive with new tech
The Future of Content Strategy
- The shift from volume metrics to value metrics to obtain better results
- Unifying art & science: Balancing data and creativity in creating compelling and quality content
- Omni-channel content vs omni-channel marketing; what’s the difference?
Why Attend?
Bite-sized learning made easy
Plug into high-level content and discussions tailored by a pool of experts without blocking off an entire day or leaving the office.
Learning-on-the-go: Access anywhere
The digital nature of webinars means no travel required; all it needs is your laptop, tablet or smartphone, and which will allow people from different regions to join the webinars easily.
Engage and interact
Share your questions and comments with our speakers during each session, and get your burning issues addressed by the expert.
Affordable and flexible learning
Get value for your investment! If the conference timing doesn’t work for you, registration would ensure you would still be able to stream the sessions’ recording, access to presentation slides and additional resources for further reading (subject to speakers’ approval for distribution) up to 48 hours post event.
Timely and relevant information sharing
Access practical insights on current issues in your industry and take away new solutions to your day-to-day business challenges.
Need More Good Reasons to Attend?
As a business owner, a marketer, a content creator or a communicator, we are all faced with these challenges when it comes to content marketing:
Personalisation
It is still a challenge for most brands to create personalised experiences at scale. Personalisation has been proven to be one of the keys to successful engagement, which is why Dynamic Content (i.e. content that is tailored based on your profile) is of such high interest.
Saturation and Content Panic Syndrome
Brands are worried about their content breaking through in such a cluttered media landscape. They are also worried about how they can rehash the same topic into useful content, which leads them to thinking about new ways to distribute their content, and new ways/formats to convey it.
Measurement and Insights
Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.
Tech overdose
Marketers are drowning with choice when it comes to solutions/tools for content management, distribution, amplification, and curation that will seamlessly complement and integrate with their overall strategy. They want a clearer idea of what will really drive their campaigns and content marketing forward.
If you do not have the answers to all these challenges nor have put in place the perfect solution for your content marketing needs; then you need to be part of Content 360 Week.
Featured Speakers
Join our marketing disruptors who are proud of their achievements and equally passionate about sharing tips and tactics at this intensive week-long virtual event!
Christabel Chua
Social Media Personality & Entrepreneur
@bellywellyjelly
Nikhil Kharoo
Head of PR & Partnerships, Asia Pacific
Fitbit
John Hamilton
Corporate Director, Marketing Communications, Asia Pacific
Four Seasons Hotels and Resorts
Trevor Hale
Chief Communication Officer
INFINITI
Mark Khoo
Digital Marketing & E-commerce Director
Resorts World Sentosa
Veriyanta Kusuma
Head of Community & Social Marketing
Traveloka
Jean Madrid
Managing Editor
Unilever
Christopher Daguimol
Group Director Brand Communications
ZALORA Group
Sophia Ong
Vice President of Marketing
ST Engineering
David Tse
Global Esports Director
Razer Inc.
Akira Mitsumasu
Vice President of Global Marketing
Japan Airlines
Jean Thomas
Chief Marketing Officer
Pomelo Fashion
Su-Ann Yeow
Deputy Head of Digital Marketing, Asia Pacific
Allianz SE
Michelle Yip
Chief Marketing Officer
Lazada Singapore
Marco Sparmberg
VP & Head of Content Development, Marketing & Communications
DBS Bank
Siva Jayaraj
VP, Head of Marketing & Experiences
Prudential Assurance Company Singapore
Denise Keller
Producer, Director & Presenter
Keller Media
Jian Hao Tan
Social Media Personality & Entrepreneur
@thejianhaotan
Michał Szaniecki
Managing Director SEAT & Cupra
Volkswagen Group
Khushboo Benani
Head of Content, Influencer Marketing & Brand Advocacy
Diageo India
Anton Reyniers
Regional Strategic Partnership Lead, Creative Agencies
Audra Pakalnyte
Head of Strategic Initiatives & PR
Fave Group
Shireesh Mishra
Vice President of Marketing Analytics
Citi
Marcus Ho
Founder
Brew Interactive
DON’T JUST TAKE OUR WORD FOR IT, SEE WHAT OUR PAST ATTENDEES HAVE TO SAY!
Sponsors & Partners
Learn more about how we can help you achieve your mission-critical priorities and position your business as the brand of choice for content and digital solutions. We have the right platform for you at Content 360 Week and MARKETING-INTERACTIVE.
Check out these videos CREATED FOR LAST YEAR’s CONTENT 360 CONFERENCE that shares best practices in content marketing
PHOTO GALLERY:
CONTENT 360 CONFERENCE 2019
Remember to join us for Content 360 conference 2020.
PHOTO GALLERY OF
CONTENT 360 CONFERENCE 2019
Remember to join us for this year’s exciting virtual Content 360 2020.
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Master your role, transform your content marketing strategies and tap into an unsurpassed peer network through our first virtual conference experience at Content 360 Week.
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