WHEN
6 – 8 APRIL 2021
TIME
9AM – 5PM (SGT)
WHERE
ONLINE – VIRTUAL
Social
#CONTENT360
REMAINING NUMBER OF DISCOUNTED TICKETS
Attendees
What’s new in 2021?
Content 360 is not a conference just about ideas and concepts, it’s about how to take the steps to put those ideas into action. Our speakers will break down their inspiring visions and content experiences into concrete next steps through a series of virtual conference sessions.
Whether you’re in Singapore or wherever you are across APAC, the pass includes opportunities to network within Content 360 community, access tons of content, hear main stage speakers and get the answers to your content dilemmas – everything you’ve come to love from Content 360!
Three jam-packed days of hands-on learning, success stories, industry trends, tailored for both B2B and B2C businesses
CONTENT PRODUCTION
Deep dive into some of the most successful and creative marketing campaigns that not only went viral, but is able to show the real statistical impact of content marketing.
Sessions include:
- Short form mobile video storytelling
- Create brand personality that leaves a lasting impression
- Creative watercooler marketing
- Building a brand community and re-evaluate your brand value
CONTENT DISTRIBUTION
Discover some of the tips and tricks to how you could win the battle of attention and effectively present your content to your audience.
Sessions include:
- Powering content strategy with technology
- Exploring the possibilities of immersive advertising with 5G
- Modern marketing in the gaming industry
- Optimising your content for livestreaming
CONTENT MONETISATION & B2B CONTENT MARKETING
Learn how you could create content that converts and explore some of the key content strategy tailored just for B2B businesses.
Sessions include:
- Psychology of persuasion
- Content monetisation with subscription model
- Social media marketing for B2B
- Conversion optimised SEO strategy
Powerful Insights & Effective Strategies From
Speakers
Announcing the first line-up of world-class leaders headlining Content 360 2021
If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com
Adrien Lahoussaye
Head of Content & Innovation
Banyan Tree Hotels & Resorts, Singapore
Mark Pontrelli
Director of Creative Content
Coty Professional Beauty, US
Mohit Gupta
Head of Marketing & Social
Deutsche Bank, APAC
Anjali Kalia
AVP Digital Marketing
IHH Healthcare, Singapore
Bernard Yong
Head, Strategic Marketing & Brand Experience
Mah Sing Group, Malaysia
Sagar Paranjpe
Head of Strategy & Creative
Malaysia Airlines, Malaysia
Pierre Pang Hee Ta
Group Executive Director
MAMEE Double Decker, Malaysia
Yoshiaki Okura
Regional Chief Marketing Officer – Hair Care
P&G, APAC Focus Market
Muhammad Ihza Muzakki
Head of Digital Marketing – Pocari Sweat & Ion Water
PT Amerta Indah Otsuka, Indonesia
Kartik Khare
Global VP Product Strategy & Innovation
Tupperware, Singapore
Pankaj Batra
Chief Brand Officer – Pizza Hut
Yum Restaurants, APAC
Here are some of the thought leaders that have spoken in Content 360
Marco Sparmberg
VP Head of Content Development, Marketing & Communications
DBS Bank, Singapore
Roche Vandenberghe
VP Head of Marketing
FWD Life Insurance Corporation, Philippines
Akira Mitsumasu
VP Global Marketing
Japan Airlines, Japan
Raja Rajamannar
Chief Marketing & Communications Officer & President, Healthcare
Mastercard, Singapore
Axton Salim
Director
PT Indofood Sukses Makmur TBK, Indonesia
Mario Vera
VP Global Marketing & Communication
Nestlé, Switzerland
Roberto Saputra
Chief Brand Officer
PT Smartfren Telecom TBK, Indonesia
David Tse
Global eSports Director
Razer Inc., Singapore
Michal Szaniecki
Managing Director SEAT & Cupra
Volkswagen Group
Learn how you could differentiate your brand with others online
Since COVID-19 has hit the globe, everyone began to shift or expand their businesses online. In other words, you are competing with most, if not all brands in a global scale.
In addition to the steep incline of competition online, companies often allocate little budget for the content team. Thus, content specialists often have to be innovative and creative in distributing their spending to achieve the highest possible reach and engagement online.
Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by content marketers today such as:
Content fatigue
Scaling content across various digital channels
Limited resources to produce content across various digital channels
Localisation of content
Proving the ROI of your content marketing efforts
Navigating to consumers’ shifts to mobile
Who Should Attend?
• Content marketing strategists who wish to learn how to create content that organically reaches their target audience.
• Marketers who wish to strengthen and enhance consumer engagement on each digital platform.
• Entrepreneurs who wish to effectively capitalise on digital channels and platforms especially as budgets are tight.
See what our 2020 attendees have to say about our very 1st content 360 week virtual conference
HERE ARE SOME OF THE GREAT BRANDS WHO JOINED US IN 2020
Sponsors
We’re pleased to be able to offer sponsors a wide range of personalised exhibition and digital activation opportunities to meet their business objectives and engage with the Content 360 community across lead generation, thought leadership and brand awareness.
Get in touch with us today at partnerships@marketing-interactive.com to find out more.
A big thank you to all our past sponsors and partners in Content 360!
Engage with >250,000 Decision Makers & Influencers in Asia
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200,000
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Brand exposure
It’s time to shine the spotlight on your brand. Expose your brand to the community that matters – Marketers and Business Leaders who are both influencers and decisions makers.
Brand positioning
Product showcase
Show off your suite of products and services that can empower marketers and business leaders drive performance and insights on a virtual platform.
Lead generation
Prospect engagement
Exclusive face to face networking
Take the opportunity to meet with content marketing leaders and decision makers for potential partnerships or sponsor private breakfasts and luncheons for a more intimate gathering.
Access Asia’s top brands
Our flagship series draws top brands from MNCs, government bodies, SMEs and start ups who are hungry to grow their digital marketing know-how and grasp of the tech stack required.
Gain insights – tap the collective mind
Using community surveys and polls – find out what’s on the minds of marketers and understand how your business solution can help them drive towards their commercial goals.
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