THE ART OF
TELLING THE TALE

WHEN
10-11 May 2023

TIME
9:00AM – 4:00PM (SGT)

WHERE
Singapore

SOCIAL
#CONTENT360

attendess

speakers

case studies

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brand led

LIMITED TIME OFFER: SGD 499

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ABOUT CONTENT 360

Consumers are craving, yet overloaded, with content. Anyone can generate content and become a storyteller, a creator, or something equally hazy, increasing the competition for brands in an already saturated market. Satisfying the demand for high-quality content across all platforms in a very demanding and unforgiving environment is becoming an art.

The art of becoming a creator, entertaining consumers, and creating a deep connection with them on an emotional level is a difficult skill to master. In an era where content is king but context is queen, how can marketers create a tale to make them stand out among the crowd?

Content360 sheds the light on marketers’ content strategies and challenges in a highly volatile economic environment. This must-attend event brings you insights and expertise through the entire cycle of content production.

Expert marketers and service providers lay out a clear roadmap to becoming the next generation of creators on a global scale. ARE YOU READY FOR IT?

Get challenged and inspired
by the Asia Pacific’s most influential content creators

If you would like to suggest a speaker/topic or apply to speak, please drop us an email at production@marketing-interactive.com.

2023 Speakers

Low Ngai Yuen

Low Ngai Yuen

Group chief Merchandise and Marketing Officer

Aeon Co

Kristina Strunz

Kristina Strunz

Managing Director SEA

Coty
Linda Hassan

Linda Hassan

Group Chief Marketing Officer

Domino’s Pizza Malaysia, Singapore & Cambodia
Sai Tzy Horng

Sai Tzy Horng

Director

Julie’s Biscuit
Rezwana Manjur

Rezwana Manjur

Editor-In-Chief

MARKETING-INTERACTIVE
Dhiren Amin

Dhiren Amin

Chief Marketing Officer

NTUC Income
Rahul Malhotra

Rahul Malhotra

Head of Brand Strategy & Stewardship

Shell
Jaspreet Kaur

Jaspreet Kaur

Head of Marketing

Sodexo

Amy Yang

Amy Yang

Director, Marketing Communications and Partnerships

VistaJet
Vivek Kumar

Vivek Kumar

Chief Marketing Officer

WWF

Neha Bhasin

Neha Bhasin

Director of Brand Marketing and Communication

Zalora

Nikos Patiniotakis

Nikos Patiniotakis

Head of Global Brand Development

Zespri

Christopher Quinn

Christopher Quinn

Vice President in East Asia & Japan Zone of Marketing Communications & Digital Customer Relationships

Where the industry is shifting from being a sponsor to a creator to upscale content strategies

The program, endorsed by the MARKETING-INTERACTIVE community, highlights inspiring and personalised solutions to content creation challenges, as well as reflections to profoundly transform the industry and enable growth opportunities in 2023-2024.

Anchored around 4 key thematic pillars, Content 360 brings together leaders to offer them new opportunities and tools to stimulate innovation and long-term development for their businesses.

Strategic creation - Consumer psychology

To plan strategically, brands need to understand the economic environment and harness its opportunities. To be the creator of opportunities and maximise ROI, put yourself in their shoes and acknowledge what impacts your customers’ perception and buying decisions.

Decode storytelling

Content creators must adopt innovative approaches to deliver unique content experiences. Power up your strategy to create authentic stories that strongly connect with your audiences on an emotional level – harness the power of new mediums, prepare for the shift from sponsor to creator and maintain your customer loyalty over the long term.

Foster community, earn loyalty, and find a purpose

Brand reputation is the priority. From groundbreaking campaigns, to how you create special moments to brand activism, how you present yourself is elementary. Foster a community with your consumers through a shared sense of purpose – engage genuinely and create eternity loyalty by turning them into your messengers.

Data Connectivity, Creativity and Content Creation

Great content marketing is a blend of creativity and data to foster lasting relationships with your consumers. The value of data in content marketing cannot be overstated. Frame your thinking, create post-distribution content effectiveness metrics, and use the data that inform content creation itself.

Strategise your content, propel what you learned in your business, and have a unique experience with the Asia Pacific Content Creators Community reunited in Singapore.

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Conference programme

vetted by expert marketers and addressing real content problems. We know that they are aced by practitioners. The programme provides potential solutions to unlock your full creative potential.

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Opportunity to have intimist and personalised experience

Personalisation is key for consumers. But what about you? We provide you with a multitude of solutions spread across two days to get hands-on with your content creation and platforms.

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Networking

you have access to the MARKETING-INTERACTIVE extensive network through global networking sessions. Seize the opportunity to share your challenges in managing the transition from short-term business survival to long-term success.

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Technology

you’ll love it! In addition to hearing from insightful providers, we bring you a brand-new meet-up zone where you can mingle and hear from the latest technology providers.

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Exchange directly with consumers

We’ve got you covered! Nowadays marketers are increasingly thinking from the consumer perspective. Wouldn’t it be best to meet customers and test your strategies directly with them?

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Nurture your knowledge

Throughout the conference, gain practical advice on real problems through business case studies, thought-provoking panels, and debates that spark discussions and open debates on controversial ideas.

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Thought leadership

Get inspired by visionary leaders who have unique perspectives on business, technology, and life, and learn from la creme de la creme how to align strategic initiatives to business goals in your marketing content plans.

SPONSOR AND PARTNERS

The content marketing space is a fast-paced and hectic industry and professionals in this field are constantly facing new challenges. Content 360 is the perfect platform for your brand to meet, interact and build long-lasting and positive relationships with top marketing leaders and decision-makers across the region.

Whether your objective is brand exposure, lead generation or simply just expanding your industry network, MARKETING-INTERACTIVE is more than happy to work with you to create the optimal pathway for you to meet your business goals. Speak to us today at partnerships@marketing-interactive.com to find out how we can help to bring you closer to your 2023 business goals.

Check out our previous sponsors at Content 360 Week

  • Adobe
  • BBC.com
  • Celtra
  • EVENTX
  • Kaltura
  • Magnolia
  • Mediacorp
  • Shutterstock
  • Yahoo!
  • The Wall Street Journal

Here’s why you should sponsor Content 360 2023

Position your brand as the authority in the industry by leading dynamic discussion sessions and showing off your thought leadership in relevant aspects of the industry.
Be seen as THE solution provider for the challenges and issues faced by content creators and marketers by showcasing your latest products and services.
Network with over 250 industry professionals and widen your network to create potential future collaborations.

Get featured on our conference website with your exclusive landing page. Use this chance to feature links to content that will amplify your brand and its solutions.
Expand your cross-border leads via interactions with over 250 marketing professionals across different industries and make them your next prospects.
Content 360 is the gathering for the most well reputed brands coming from all industries to get exclusive insights and game changer for the road ahead.

Representative includes content marketing strategists, branding executives CMOs, CTOs, CDOs, digital and marketing executives, marketing insights and strategy leaders, business owners and entrepreneurs.

DON’T JUST TAKE OUR WORD FOR IT.
SEE WHAT OUR PAST ATTENDEES HAVE TO SAY!

Reach the team

Zoe Auclair-Boissonnat

Zoe Auclair-Boissonnat

Regional Assistant Content & Production Manager, Conferences & Custom

Carlo Reston

Carlo Reston

Senior Sales Manager

Delegate sales team

Delegate sales team