Content 360 Week Logo

Create. Captivate. Convert.

Learn, connect and level up with the best content marketers in Asia!

 

SAVE THE DATE: 26 –27 April, 2022
See you at Content 360, in-person!

9AM-5PM (GMT+8 / SGT)
Hybrid Event
Shangri-La Singapore

#Content360

Content is constantly changing because your consumers are constantly evolving.

That’s right, you heard it first. Back for its 10th year, Content 360 is your one-stop conference on anything and everything content related. We know how much we are all missing physical interactions, so we are excited to have Content 360 as a hybrid conference happening on 26 – 27 April 2022. You don’t want to miss this in-person learning and networking experience that we have been craving for the past two years. If you are unable to join us in-person, we’ve got you covered, as you can tune in from wherever you are.

What awaits you at Content 360 are:

  • Step-by-step framework on creating a roadmap for a robust brand storytelling strategy that amplifies your brand values on all customer touchpoints.
  • Tips and tricks on connecting authentically and meaningfully with your customers to drive engagement and long-term conversions.
  • Best practices on maximising resources to create and deliver content that matters where your customers are at.
  • Tried and tested checklist on selecting and investing the right content tools to ensure your ad tech spend is efficiently optimised, and your content performance are always hitting bull’s eyes.
  • Real-life hacks on mastering the know-hows of maximising customers’ touchpoints to monetise and expand your content reach, while gathering invaluable customer data.
  • And many more!

We are not just accepting this as the “new normal” (what an overly used buzzword!), but we are all about thriving in this new era of untapped opportunities. The marketing world has always been complex, and that is exciting news for you because the sky is truly your limit. In 2022, we are shifting gears and focusing on content that matters – from audio and video content, repurposing content swiftly across channels, to finetuning your storytelling strategy – to scale your content marketing, and reaching your customers at every corner of the (Internet) world.

At Content 360, dive deep into several areas related to content marketing, including:

Value-based Brand Storytelling

Brands are becoming increasingly humanised, and they are no longer just faceless entities. Being able to connect with their customers and tugging at their heartstrings will strengthen customer relationships in the long run. A robust brand storytelling strategy where brands are able to successfully and seamlessly weave together product offering and emotions to craft an engaging storyline that resonates and inspires their audience is critical to have.

Creative content ideation

It is not enough to just address your consumers’ pain points and challenges with your products and services. Think out-of-the-box in how you can communicate your brand values that would enrich your consumers’ lives significantly through effective storytelling on various platforms. It’s not enough to just churn content constantly. Get your storytelling strategy down to the tee, and watch your engagement go up.

Multi-format and multi-channel content delivery

Intimacy is key with the new wave of connected consumers. You want to be able to hold their attention with your content pieces, and content must be personalised to the bone. With the rise in audio and video content formats, you are presented with endless opportunities to engage authentically with your consumers and get personal with co-creation – from ASMR, podcasts, UGC, to 15-seconds videos on TikTok. Fuelling your content marketing with visuals that perform is key to hold attention.  

Integrating content and technology

Marry content and technology, and you will get a tech stack that will push your content marketing to a whole new level. Optimise your content for higher Google rankings with analytics and AI-driven content marketing tools. Today, content that ranks well organically and outperforms competitors are simply not enough to drive sustainable business growth. 

Monetising content for sales enablement and growth

Content is not just a communication medium. Beyond just getting readers to click the CTA buttons, further diversify your revenue by including more interactive points of engagement via games, in-app purchases and more. Maximise your revenue, and leverage data collected to gain consumer insights for effective messaging that converts.

Growing and scaling content for brand amplification

Reach for the stars and scale your content output. With higher marketing KPIs and larger business goals to reach, how can you kill two birds with one stone using effective content? Explore the latest content optimisation tools to accelerate healthy growth for your overall business.

Sounds amazing, right?

These are just snippets of the full-scale hybrid conference we have prepared for you, so keep your eyes glued to this page for more updates that are coming your way!

That’s not all! If you fall under one of the following categories, Content 360 is definitely for you.

Agencies:
  • Client success managers
  • PPC, SEM and content strategists
  • Agency account managers
  • UX/Web designers
  • Content creators
VP/Directors/Managers/Head of:
  • Creative services
  • Public relations
  • Web designers
  • Content marketing
  • Social media
  • Digital marketing
Who should attend Content 360?
  • Content marketing strategists who are looking to make more engaging content to organically reach their target audience.
  • Branding executives who are looking to get their brand storytelling right by delivering messages at the right time, on the right platform.
  • CMOs, CTOs, CDOs, digital and marketing executives who are looking at strengthening, scaling and monetising consumer engagement across all platforms.
  • Marketing insights and strategy leaders who want to gain critical insights to navigate the everchanging regional/local market sentiments and behaviours.
  • Business owners and entrepreneurs who are looking to capitalise digital channels and platforms with limited resources.

Past attendees

DON’T JUST TAKE OUR WORD FOR IT
SEE WHAT OUR PAST ATTENDEES HAVE TO SAY!

Hear from leading regional & global industry experts at #Content360

Fernie Jasmine Abdul Ghani

Fernie Jasmine Abdul Ghani

Head, Group Strategic Communications & Marketing

Axiata

Kelly Neve

Kelly Neve

Director, Marketing, Australia

Benefit Cosmetics (LVMH)

David Brunier

David Brunier

Founder & Chief Executive Officer

Flash Coffee

Vivian Koh

Vivian Koh

Area Director of Public Relations & Marketing Communications, APAC

Four Seasons Hotels and Resorts

Gaurav Lalwani

Gaurav Lalwani

Head of Global Content Hub, Pharma

GSK

Art Patnaude

Art Patnaude

Global Content Director

JLL

Liz Caselli-Mechael

Liz Caselli-Mechael

Global Head of Content & Digital

Nestlé

Dzar Ismail

Dzar Ismail

Co-Founder

OKLETSGO

Aleena Mansoor

Aleena Mansoor

Director, Global Media & Content, SK-II

Procter & Gamble

Rishab Mukherjee

Rishab Mukherjee

Regional Head of Marketing, Haircare Japan & Korea

Procter & Gamble

Cecile Gasnault

Cecile Gasnault

Brand Director

Smile Makers
Kartik Chandrasekhar

Kartik Chandrasekhar

Global Brand Vice President, Lifebuoy

Unilever

Khim Yin Poh

Khim Yin Poh

Global Brand Vice President, Disruptive Hygiene

Unilever

If you would like to suggest a speaker/topic, or apply to speak, please drop us an email at production@marketing-interactive.com.

Sponsors & Partners

Get premium exposure to the brightest minds in the industry

Be it brand exposure, lead generation or expanding your industry network, we will create the right pathway for you to meet your business objectives and take the next steps to achieving your goals, and give your brand the competitive edge to shine!

If you have more questions, get in touch with our team at partnerships@marketing-interactive.com.

Who should sponsor?
  • Content marketing agencies  
  • Content management solutions  
  • Content intelligence software 
  • Content analytics and measurement solutions 
  • Content distribution/amplification solutions 
  • Media companies 
  • Influencer agencies and networks  
  • Content platforms  
  • Video marketing tools   
  • Video entertainment streaming platforms   
  • SEO optimisation tools   
  • Content translation tools 
  • Social listening tools  
  • Event organisers 
  • E-commerce solutions 

Be Part of Content 360

Branding opportunities for your brand and its products and services

Be seen as THE solution provider for the challenges and issues faced by content creators and marketers alike. Showcase your product or solution and get your target audience hooked via your very own conference session.

Being front and centre in thought leadership and dynamic discussions

Position your company as the authority in the industry by leading dynamic discussion sessions and showing off your thought leadership in relevant aspects of the industry.

Expanding your cross-border leads for potential prospects

With over 250+ delegates from different industries in attendance, this is the perfect opportunity for you to expand your cross-border leads and who knows, one of them will become your next prospect.

Widening your industry network for future collaborations

Do you have a major project on the horizon that you can’t tackle alone? This is your chance to network with over 250+ delegates and widen your industry network. Perhaps one of them will be your future collaborator.

Shine the spotlight on your brand and what it brings to the table

Be featured on our conference website with an exclusive landing page. This is the perfect opportunity to feature direct links to whitepapers, podcasts, content, anything necessary to amplify your brand and the solutions to industry professionals out there.

Be Part of Content

A big thank you to all our past sponsors and partners
in Content 360!