NEXT GEN CONTENT IS HERE! WE’RE GOING VIRTUAL

The 7th annual Content 360 is now

CONTENT 360 WEEK

EVOLVE WITH US:

NAVIGATE THE FUTURE OF CONTENT MARKETING TO DRIVE BUSINESS PERFORMANCE

When

8 – 11 June 2020

Social

#Content360WEEK

Pay only S$ 199

for your early bird ticket expiring 30 April 2020.

Standard priced tickets are at $349 per ticket. Best savings for early birds!

20+

Research-backed sessions

6

ONLINE WORKSHOPS

30+

EXPERT SPEAKERS

HIGH-QUALITY

WEBCASTING

LIVE 

Q&As

CONTENT 360 GOES VIRTUAL

We’ve all been talking about it. Now it’s time to put words into action! With that, MARKETING-INTERACTIVE is proud to be going virtual with its most successful flagship event Content 360, running for the 7th year! While this decision wasn’t taken lightly, we believe it’s the right one. With no clear visibility on when travel, gatherings and regulatory measures will return to normal, it’s time to do what so many of you are already doing – turning this new reality into an opportunity to adapt, evolve and create value.

Join Content 360 Week and learn how to:

  • Build a strategic content marketing plan that is responsive to change
  • Clearly and visually align strategic initiatives to business goals in your content
  • Navigate and adjust marketing spend and plans to global instability due COVID-19
  • Develop a content marketing strategy to help senior leaders of customer-facing teams
  • Create adaptable marketing programs and messaging to changing consumer context

Spaced out over 4 days to prevent screen-viewing burnout, Content 360 Week will feature sought-after speakers from across the region, who will be on stand-by to answer your questions LIVE. Join us online, from the comfort of your home, office or favorite work spot!

And if you’ve always prided yourself in agility and believe in the power of story-telling like we have, trust us this once in a year opportunity is not one which should be missed.

What’s New in 2020

Get ready to discover ground-breaking strategies as we take you on a remarkable virtual experience journey in the form of:

8 June 2020: Pre-Conference LIVE WEBINAR Workshops

Top up your conference ticket to deepen your skillset and maximise your learning. Receive a certification of completion with our Master trainer live webinar workshops on:

AM Sessions

Workshop A: Killer email content – techniques that work (Beginner)

Workshop B: Conversion rate optimisation (Intermediate)

Workshop C: Aligning content marketing with business goals (Advanced)

PM Sessions

Workshop A: Social media content marketing (Beginner)

Workshop B: Search-optimised content best practices (Intermediate)

Workshop C: DIY video content production (Intermediate)

Delving into the key marketing concerns in the region, the conference sessions will be focusing on:

9 June 2020: Day One Conference

Opening Keynote: Create competitive advantage with new tech

At the Edge of Content Tech

  • Hypertargeting content to maximise conversions along the entire customer journey
  • Content marketing strategies during crisis and post-crisis
  • Redefine customer journey with dynamic content

Content Marketing ROI

  • Incorporate On-Brand storytelling into content marketing campaigns
  • Winning formula for successful content collaborations and coalitions
  • Content IQ: Making content intelligence tools work for your brand

10 June 2020: Day Two Conference

Opening Keynote: Re-imagining Content: How Prudential made the leap from volume to value

Endemic Content

  • Leverage consumer sentiment with targeted community based content
  • Manufacture content and grow consumer base with esports
  • Mastering Native Advertising: Choosing the right content and context for winning marketing campaigns

Content Management & Measurement

  • Re-imagine content to convey brand purpose
  • Design content architecture for brand affinity
  • Build sustainable content models to prevent burnout & content panic syndrome

11 June 2020: Day Three Conference

Opening Keynote: Killer Content Creation: How Infiniti pushed the boundaries of a traditional media drive with new tech

What’s Trending in Content

  • Employee activism: Convert employees into content brand ambassadors
  • Create impressions via micro-moment content marketing
  • Pushing boundaries of a traditional media drive with new tech

The Future of Content Strategy

  • The shift from volume metrics to value metrics to obtain better results
  • Unifying art & science: Balancing data and creativity in creating compelling and quality content
  • Omni-channel content vs omni-channel marketing; what’s the difference?

Why Attend?

Bite-sized learning made easy

Plug into high-level content and discussions tailored by a pool of experts without blocking off an entire day or leaving the office.

Learning-on-the-go: Access anywhere

The digital nature of webinars means no travel required; all it needs is your laptop, tablet or smartphone, and which will allow people from different regions to join the webinars easily.

Engage and interact

Share your questions and comments with our speakers during each session, and get your burning issues addressed by the expert.

Affordable and flexible learning

Get value for your investment!  If the conference timing doesn’t work for you, registration would ensure you would still be able to stream the sessions’ recording, access to presentation slides and additional resources for further reading (subject to speakers’ approval for distribution) up to 48 hours post event.

Timely and relevant information sharing

Access practical insights on current issues in your industry and take away new solutions to your day-to-day business challenges.

Need More Good Reasons to Attend?

As a business owner, a marketer, a content creator or a communicator, we are all faced with these challenges when it comes to content marketing:

Personalisation

It is still a challenge for most brands to create personalised experiences at scale. Personalisation has been proven to be one of the keys to successful engagement, which is why Dynamic Content (i.e. content that is tailored based on your profile) is of such high interest.

Saturation and Content Panic Syndrome

Brands are worried about their content breaking through in such a cluttered media landscape. They are also worried about how they can rehash the same topic into useful content, which leads them to thinking about new ways to distribute their content, and new ways/formats to convey it.

Measurement and Insights

Marketers are still grappling with how best to measure the effectiveness of their content, and how to derive actionable insights. This is why Content Intelligence and Value metrics are important topics.

Tech overdose

Marketers are drowning with choice when it comes to solutions/tools for content management, distribution, amplification, and curation that will seamlessly complement and integrate with their overall strategy. They want a clearer idea of what will really drive their campaigns and content marketing forward.

If you do not have the answers to all these challenges nor have put in place the perfect solution for your content marketing needs; then you need to be part of Content 360 Week.

Featured Speakers

Join our marketing disruptors who are proud of their achievements and equally passionate about sharing tips and tactics at this intensive week-long virtual event!

Christabel Chua

Christabel Chua

Social Media Personality & Entrepreneur

@bellywellyjelly

Nikhil Kharoo

Nikhil Kharoo

Head of PR & Partnerships, Asia Pacific

Fitbit

John Hamilton

John Hamilton

Corporate Director, Marketing Communications, Asia Pacific

Four Seasons Hotels and Resorts

Trevor Hale

Trevor Hale

Chief Communication Officer

INFINITI

Mark Khoo

Mark Khoo

Digital Marketing & E-commerce Director

Resorts World Sentosa

Veriyanta Kusuma

Veriyanta Kusuma

Head of Community & Social Marketing

Traveloka

Jean Madrid

Jean Madrid

Managing Editor

Unilever

Christopher Daguimol

Christopher Daguimol

Group Director Brand Communications

ZALORA Group

Sophia Ong

Sophia Ong

Vice President of Marketing

ST Engineering

David Tse

David Tse

Global Esports Director

Razer Inc.

Akira Mitsumasu

Akira Mitsumasu

Vice President of Global Marketing

Japan Airlines

Jean Thomas

Jean Thomas

Chief Marketing Officer

Pomelo Fashion

Su-Ann Yeow

Su-Ann Yeow

Deputy Head of Digital Marketing, Asia Pacific

Allianz SE

Michelle Yip

Michelle Yip

Chief Marketing Officer

Lazada Singapore

Marco Sparmberg

Marco Sparmberg

VP & Head of Content Development, Marketing & Communications

DBS Bank

Siva Jayaraj

Siva Jayaraj

VP, Head of Marketing & Experiences

 Prudential Assurance Company Singapore

Denise Keller

Denise Keller

Producer, Director & Presenter

Keller Media

Jian Hao Tan

Jian Hao Tan

Social Media Personality & Entrepreneur

@thejianhaotan

Michał Szaniecki

Michał Szaniecki

Managing Director SEAT & Cupra

Volkswagen Group

Khushboo Benani

Khushboo Benani

Head of Content, Influencer Marketing & Brand Advocacy

Diageo India

Anton Reyniers

Anton Reyniers

Regional Strategic Partnership Lead, Creative Agencies

Google

Audra Pakalnyte

Audra Pakalnyte

Head of Strategic Initiatives & PR

Fave Group

Shireesh Mishra

Shireesh Mishra

Vice President of Marketing Analytics

Citi

Marcus Ho

Marcus Ho

Founder

Brew Interactive

DON’T JUST TAKE OUR WORD FOR IT, SEE WHAT OUR PAST ATTENDEES HAVE TO SAY!

“This conference is great! I met different brand marketers and speakers that are like minded and have the same kind of passions!”

“This is an excellent conference to gauge where your brand currently is and where it should be in today’s and tomorrow's marketplaces.”

“Amazing experience. Full of practical knowledge and opportunity to meet new people. This is a must-attend conference for every marketing professional!”

“Valuable conference! If you want to stay in the game and learn how content creation, SEO strategy, and the way consumers search for what they need - this is a great opportunity to learn!”

“I had a great time at this year's Content 360 conference! I got all the information I needed on how to implement and create an effective brand strategy and positioning.”

“As always, this was a well organised conference. Kudos to the team! It is always nice to catch up on the latest and greatest concepts and learn how much you don’t know!”

“This conference allowed me to talk to many different brands and vendors face-to-face as well as to establish my own network. I heard how other groups are solving the same problems we are trying to solve. I’ll be coming back!”

“I liked the fireside chats; they gave me ideas and insights on how to develop branded campaigns using video, humour and alternative genres. This was so informative and made me brainstorm ideas for new content.”

“Personally for me, connecting with the marketing practitioners enriched my understanding of content and what a key ingredient it is. The speakers spoke at the very heart of it.”

“This is a conference well-worth attending! I walked away with many initiatives and ideas to implement back at work!”

Sponsors & Partners

Learn more about how we can help you achieve your mission-critical priorities and position your business as the brand of choice for content and digital solutions. We have the right platform for you at Content 360 Week and MARKETING-INTERACTIVE.

 

Check out these videos CREATED FOR LAST YEAR’s CONTENT 360 CONFERENCE that shares best practices in content marketing

PHOTO GALLERY:

CONTENT 360 CONFERENCE 2019

Remember to join us for Content 360 conference 2020.

PHOTO GALLERY OF

CONTENT 360 CONFERENCE 2019

Remember to join us for this year’s exciting virtual Content 360 2020.

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Master your role, transform your content marketing strategies and tap into an unsurpassed peer network through our first virtual conference experience at Content 360 Week.