Jacqueline Alexis Thng

Partner
Prophet, Singapore

Jacqueline comes with over 25 years of experience in, in-depth analytics and strategic thinking in growth hacking, digital and brand development, identifying and activating strategic opportunities for clients across diverse industries. Leveraging on her experience, she helps clients on brand identity and positioning, innovate products and services, sharpen value proposition, develop clear customer segmentation, optimise brand portfolio and architecture, enhance customer experience, develop in-market scenario planning and sales optimisation, define innovation culture and capabilities and transform the business model in the new digital economy.

Jacqueline has served as the lead strategic advisor on a variety of engagements in Asia and globally, instrumental in driving significant value creation with clients such as AXA, MB Bank, DBS Bank, Temasek Holdings, CapitaLand, Bank Mandiri, Credit Suisse, Standard Chartered Bank, China Airlines, Shangri-la Hotel, Coke, P&G, PSA, Vodafone, Philips, Telkom, Celcom and Airtel.
Prior to Prophet, she was Managing Director of Superunion and CEO of Lexis Branding. Jacqueline was one of the top graduates on the Dean List of National University of Singapore with a Degree in Business Administration majoring in corporate finance, marketing and business policy.