Muhammad Ihza Muzakki

Head of Digital Marketing – Pocari Sweat & Ion Water
PT Amerta Indah Otsuka, Indonesia

Muhammad Ihza Muzakki (Zakki) currently heads the Digital Marketing department at Pocari Sweat & Ion Water, one of the FMCG industry market leaders in Indonesia. He leads end to end strategy and campaigns across digital channels, ranging from social media, advertisements, websites, KOLs, e-commerce to making new digital initiatives and innovation.

Zakki has been involved heavily on consumer research & strategic planning targeted Gen-Z for several clients such us: Adidas Global, IM3 Ooredoo, Resso, Local Sneakers Culture, and other clients. He’s currently handling the Bintang SMA campaign, the one and only talent search for high school students (Gen-z) in Indonesia, as a brand-building strategy for Pocari Sweat.