Ben Wightman

Head of Data & Analytics
Wunderman Thompson, Singapore

Nearly 20-year track record driving data and martech-driven integrated marketing communications results in Asia (15yrs in Singapore), Europe and the U.S. for some of the world’s top brands.

Previous to joining WT as Head of Data & Analytics, Head of Data Strategy for Dentsu Aegis Network APAC, leading martech partnerships, data service and innovation projects across all DAN opco brand agencies, as well as managing a CoE team delivering data analytics, market mix modeling, DMP platform, GCP Vision API-based creative evaluation product and value proposition development.

Prior to that, built and led a technology and data-led APAC business unit for B2B agency gyro with expertise in channel and sales enablement, the value of which, contributed to the consultancy’s sale to DAN.

In-house experience leading regional marcom for SAP in Asia Pacific.

An MBA holder from the world’s leading graduate marketing program at the Kellogg School of Management at Northwestern University.