WINNING THE RACE FOR DIGITAL INNOVATION

Asia’s premier gathering of the Most Influential CMOs and Marketers

9 NOVEMBER – 25 NOVEMBER 2021|9.00AM - 2.00PM (GMT+8 / SGT)|Virtual – Online|#DigitalMarketingAsia

THEME 1

Digital Customer Experience

[9 – 11 November]

THEME 2

Marketing Analytics

[16 – 18 November]

THEME 3

Social Commerce

[23 – 25 November]

Attendees

Speakers

Case Studies

Themed Weeks

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ABOUT DIGITAL MARKETING ASIA

It is an exciting time for digital marketing innovators out there. Think data. Think technology.

Think data and technology combined to give you digital campaigns that put you on the map. With people spending more time than ever online, this only means standing out in the digital space has never been more crucial and difficult.

In these three weeks, filled with action-packed real-life case studies and a global network of pioneers, marketing wizards, and technology pioneers pushing the frontiers of marketing and technological advancement, Digital Marketing Asia 2021 will have you armed with the new marketing blueprint to dominate the digital marketing world like a pro. It's the ideal opportunity to sculpt new ideas with experts, and network with peers on a single platform.

At Digital Marketing Asia 2021, come prepared as we discuss the unfolding game plan of digital customer experience, marketing analytics and social commerce in contemporary. Discover how you could redefine marketing function as a business builder and drive revenue through a fail-proof, connected digital marketing strategy.

Here’s to thriving in 2022 and beyond.

WHAT’S NEW IN 2021!

Stay connected and engaged with our immersive virtual experience as we take you through ground-breaking strategies in the form of:

Closed circle learning and networking experience

Gather insights from our bite-sized podcasts, grow your network with like-minded peers during the breakout sessions and more to stay on top of the latest digital marketing developments. Learn from regional rising stars of the digital marketing world, and take away quick wins and best practices for immediate adoption and create the digital marketing plan of your dreams.

Virtual swag bags to reset your digital marketing strategy

Get busy with the interactive goodies you’ll walk away from DMA 2021. From access to our exclusive DMA 2021 eBook with ALL sessions key takeaways included to limited time only trial on cutting-edge marketing solutions, you will have with you the secret weapon to beat your competitor and lead the charge in this great digital marketing odyssey.

Customise your experience for your convenience 

Whether you’re at home, at work, or just getting coffee from your favourite cafe, tune in to learn from your favourite speakers as they answer your burning questions LIVE. If you missed any session due to conflict of timing, we have VOD available. At DMA 2021, we will have you covered with in-depth exchange of three curated themes. Anytime, anywhere. 

Tune your marketing engine with a power-packed agenda

Spread across three themes in three weeks, our agenda will help you to identify new paths to better understand buyer behaviour, and personalise marketing across the customer life cycle and uncover hidden opportunities to level up your marketing practices.

THEME 1

Digital Customer Experience

Reimagine your connection with your customers and create customers for life with digital transformations that elevate every aspect of the customer journey.

THEME 2

Marketing Analytics

Build personalised touchpoints driven by quality data that trigger the right message at the right time to boost engagement across all social, mobile and e-commerce channels.

THEME 3

Social Commerce

Create a frictionless online shopping experience to cater to the new generation of consumers today by integrating latest digital and optimising direct-to-consumer opportunities.

HERE’S WHY YOU SHOULD JOIN YOUR PEERS AT THE LONGEST RUNNING MARKETING CONFERENCE IN ASIA!

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Master the nuts and bolts

of a successful integrated marketing strategy, aligning with your business goals and positioning your brand for success.
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Assess and audit your current digital marketing initiatives

through real-life feedback, discussions and peer-to-peer learning that can help you to achieve your mission-critical priorities for 2022.
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Revitalise your marketing strategy framework

as brand practitioners walk you step-by-step through successful case studies, and discover ways to manage the transition from short-term survival to long-term success.
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Grow your arsenal of tools, resources and connections

at three-week long of impactful sessions and discover groundbreaking solutions, all in one location - that will transform and boost your business performance.
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Experience a unique gathering of senior-level, cross-industry marketers

by discovering what’s driving success at different types of companies that can inspire and spark innovation at your own.
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Accelerate your career and your role within your company

by learning to streamline your processes and improve your existing skills and get solutions on shared challenges from industry-leading digital marketing experts.

The world is beginning to pick up the pieces after enduring one of the worst crises of this century. It is not easy navigating through a new reality where consumer expectations are higher than ever, tailored digital experiences is necessary and personalised backgrounds from businesses they interact with online is key to boosting engagement and making sales.

However, if anything, this historic crisis has galvanised new innovations and shifted views on what matters most to people and businesses. With more time spent at home for work and leisure, the Internet has never seen more traffic. This in turn has created new digital behaviours, formed new consumption habits and definitely kept the digital marketers on their toes.

Meet innovators in Asia shaking up the world of commerce!

We’re bringing in the big guns for you this year. Join us this November and hear exclusively from our panel of powerhouse experts on how they have successfully put their brands on the world map with customer-centric digital touchpoints, data-driven marketing campaigns, and innovative digital commerce capabilities.

If you’d like to suggest a speaker/topic or apply to speak at Digital Marketing Asia 2021 please contact our Content Team at
production@marketing-interactive.com.

DMA 2021 Speakers

Here are our esteemed speakers across all 3 themes, join us at our virtual conference to hear from them!

Chitkala Nishandar

Chitkala Nishandar

Director, Marketing Centre Asia

3M

Tony Fernandes

Tony Fernandes

Chief Executive Officer

AirAsia Group

Karin Zulkarnaen

Karin Zulkarnaen

Chief Marketing Officer

Allianz Indonesia

Samiha Alam

Samiha Alam

Head of Agency Partnerships

AppsFlyer

Rohan Arora

Rohan Arora

Head of Marketing

Bausch + Lomb, India

Erita Santosa

Erita Santosa

Head of Digital

British American Tobacco Indonesia

Rachmat Kaimuddin

Rachmat Kaimuddin

Chief Executive Officer

Bukalapak

Guillermo Hermosillo

Guillermo Hermosillo

Global Innovation Director

Burger King

Derek Tan

Derek Tan

Chief Brand Officer

Carsome

Raushida Vasaiwala

Raushida Vasaiwala

General Manager, APAC

Celtra

Calum Russell

Calum Russell

Director of Digital Marketing & Media APJC

Cisco

Vincent Ong

Vincent Ong

Senior Vice President, Marketing APAC

Club Med

Yves Briantais

Yves Briantais

Vice President Marketing APAC

Colgate-Palmolive

Nicole Miller

Nicole Miller

E-Commerce Marketing Head

Del Monte Philippines

Rupen Desai

Rupen Desai

Global Chief Marketing Officer

Dole Sunshine Co.

Alvin Neo

Alvin Neo

Chief Customer & Marketing Officer

FairPrice Group

Mazen Mroue

Mazen Mroue

Head of Global Digital Media & Martech

FrieslandCampina

Andrew Yin

Andrew Yin

Head for Digital Marketing, E-Commerce & New Retail, Asia

Hasbro

Jessica Tan

Jessica Tan

Director of Digital Marketing & Content

Hilton
(Malaysia, Philippines
& Vietnam)

Foo Swee Ting

Foo Swee Ting

Chief Marketing Officer, Greater Asia

HP

Cathy Song Novelli

Cathy Song Novelli

Senior Vice President, Marketing & Communications

Hubilo

Saurabh Patel

Saurabh Patel

Group Head of Marketing

IHH Healthcare

Linggajaya Budiman

Linggajaya Budiman

Senior Vice President, Group Head of Marketing, Product/Solution & Channel Management

Indosat Ooredoo

Angga Fritz

Angga Fritz

Director of Marketing, Six Senses, Bali

InterContinental Hotels Group

Soon Sze Meng

Soon Sze Meng

President, Southeast Asia

JD.com

Bertrand Mesplede

Bertrand Mesplede

Executive Director, Global Marketing

JLL Technologies

Adam W. Cowlishaw

Adam W. Cowlishaw

Marketing & Connected Commerce Head

Johnson & Johnson

Samantha Allen

Samantha Allen

Head of Digital Customer Touchpoints

Jollibee Foods Corporation

Sanjib Bose

Sanjib Bose

Marketing Director (Chief Marketing Officer), Southeast Asia

Kellogg Company

Chris Pok

Chris Pok

Chief Executive Officer

KrisShop

Rachel Tan

Rachel Tan

Head of Digital & E-commerce, LUXE

L’Oréal

Kenneth Stern

Kenneth Stern

Chief Executive Officer

Lamudi Philippines

Zeeshan Khan

Zeeshan Khan

Head of Marketing

Legoland Malaysia

Dione Song

Dione Song

Chief Executive Officer

Love, Bonito

Vincent Ruaz

Vincent Ruaz

Deputy Director, Brand & Digital Marketing

M1

Marilyn Wang

Marilyn Wang

Chief Marketing Officer

Manulife Vietnam

Rezwana Manjur

Rezwana Manjur

Editor-in-chief

MARKETING-INTERACTIVE

Sorin Patilinet

Sorin Patilinet

Global Marketing Insights Director

Mars

Rustom Dastoor

Rustom Dastoor

Senior Vice President, Head of Marketing & Communications, APAC

Mastercard

Nikhil Rao

Nikhil Rao

Senior Director of Marketing

Mondelēz International

Pranav Joshi

Pranav Joshi

Global Head, Experience Design

MSD Pharma

Mohd Aqief

Mohd Aqief

Managing Director

Naelofar

VENAIG SOLINHAC

VENAIG SOLINHAC

SENIOR VICE PRESIDENT & CHIEF MARKETING OFFICER – PURPOSE BRANDS

OLAM INTERNATIONAL

Jan Harling

Jan Harling

Global Media Director

OPPO

Vishi Rajvanshi

Vishi Rajvanshi

Head of Merchant Performance Analytics, Growth Marketing

PayPal

Lee Shing Lam

Lee Shing Lam

Head of E-commerce

Phoon Huat

Alexandra Vogler

Alexandra Vogler

Senior Director & Head of Marketing, P&G E-commerce & E-business, Asia, Middle East & Africa

Procter & Gamble

Ryan Thoo

Ryan Thoo

Director, Consumer Marketing

PropertyGuru Group

Afnan Zafar

Afnan Zafar

Head of Integrated Marketing, Digital Transformation & Media Relations

Renault Malaysia

Jordan Prainito

Jordan Prainito

Managing Director

Robinsons

Ajay Gopalakrishnan

Ajay Gopalakrishnan

Head of Growth Performance

Sanofi

Axel Winter

Axel Winter

Chief Digital Officer

Siam Piwat Group

Kevin Huang

Kevin Huang

Vice President, APAC

Smartly.io

Pierre Tirtadjaja

Pierre Tirtadjaja

Head of Online Marketing

StashAway

Natalia Obolensky

Natalia Obolensky

General Manager, APAC

Supergoop!

Daniel Hagmeijer

Daniel Hagmeijer

Chief Digital Officer

The Body Shop Indonesia

Devendra Shivhare

Devendra Shivhare

Head of Asia Pacific, Martech

The Coca-Cola Company

Samira Shihab

Samira Shihab

Chief Executive Officer & Co-Founder

Tinkerlust

Sean Valencia

Sean Valencia

Marketing Strategist, APAC Marketing Lead

Treasure Data

Sarah Mathews

Sarah Mathews

Group Head of Media Partnerships APAC

Tripadvisor

Cassandra Tan

Cassandra Tan

Director, Insights & Analytics, Southeast Asia & Korea

Universal Music Group

Dan Richardson

Dan Richardson

Head of Data, ANZ

Yahoo

Aaron Ting

Aaron Ting

Regional Head of Performance Marketing

Zenyum

Don’t Just Take Our Word For It, See What Our Past Attendees Have To Say!

“A conference that helps you reimagine the way you do digital marketing.”

Digital Communications Officer, German European School Singapore

“Thought-provoking and fresh content delivered by the top key person in industry.” 

GM Marketing, Timezone

“A good opportunity to hear and interact with professionals from various industries about their experiences, challenges, solutions and successes.” 

Head of Digital Marketing, PT. Summarecon Agung

“A very comprehensive coverage of digital marketing evolution” 

Commercial Marketing Lead MY, Lenovo

“Rich learning and transformative thinking.”

Global Brand Manager, RPFC 

“A conference bringing together the best in the industry for insightful conversations.”

Assistant Marketing Communications Manager, Shang-ri La Rasa Sentosa Resort & Spa

“An eye opener and food for thoughts for the marketers - especially being an agent of change in transforming the old school company to digital world.”

Brand Manager, Nestle Indonesia

“Amazing, the conference helped us to open our eyes, how another industry like FMCG or tech optimise their digital platform to increase customer experience.”

Brand Communications Manager PT Castrol Indonesia

“DMA 2020 is a great platform to learn and network with reputable marketers from various industries.”

Asst. Manager (Marcomm), Sunway Pyramid

"Great session with sharing on various marketing elements by industry experts"

Manager, Retail Marketing TIME dotCom Berhad

View sessions aligned to your role.

WHO SHOULD ATTEND?

DIGITAL MARKETING ASIA 2021 IS BUILT FOR CROSS-
FUNCTIONAL TEAMS AND MARKETING PROFESSIONALS.

It is designed to span all different functions under marketing with a singular focus on digital acceleration and offers dedicated content per role, including:

CMOs, CTOs, CDOs, digital and marketing executives
striving to communicate marketing innovation and strategy

Marketing insights and strategy leaders
wanting to gain critical insights to navigate regional/local market changes and socioeconomic shifts

Marketing operations leaders
leveraging marketing data and analytics to measure success, evaluate the Mar-Tech landscape and identify the solutions that support the marketing organisation

Customer experience and transformation leaders
looking to transform the business towards building a customer-centric organisation

Digital leaders
focused on identifying the right platforms and tools to influence buying, engagement and growth

REAP THE BENEFITS OF SENDING YOUR ENTIRE MARKETING TEAM

Digital Marketing Asia 2021 has sessions to help each marketing unit contribute most effectively to growing your brand’s digital presence.

ATTENDING AS A GROUP?

SPONSORS & PARTNERS

Looking at creating more buzz about your brand and its products and services? Hungry to drive change in the digital marketing world with thought leadership and dynamic exchange of ideas? Expanding your potential prospects with cross-border leads? Or simply looking at widening your industry network?

The answer is simple: Be part of DMA 2021.

We will work with you to create the right pathway for you to meet your business objectives – be it brand awareness, lead generation or growing your industry network to enhance your marketing ventures. Speak to our team today at partnerships@marketing-interactive.com to find out how we can bring you one step closer to achieving your goals.

Title Sponsor

Platinum Sponsors

Gold Sponsors

Silver Sponsor

8 reasons why you should be our partner

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Brand recognition

Bring your brand to life and gain access to only the best of the best in the marketing industry through our impressive reach of over 250,000 decision makers and influencers in Asia.

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Brand positioning

Participate in meaningful conversations with direct interaction with the booth attendees through live chat function and expand your network with a collection of virtual business cards for post-conference engagement.

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Product showcase

Show our audience what you’re made of with your suite of leading products and services that can empower marketers and business leaders to drive business transformation and high-level performance.

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Prospect engagement

Choose your medium. Be it a podcast, virtual roundtables or speaking opportunities. Say the word, and we will make it happen. Be the catalyst for change and lead the charge to transform marketing operations.

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Tap the collective minds

Get real-time perspectives from leading marketers and decision makers using community surveys and polls during the conference, and understand how your business solution can help them drive towards their commercial goals.

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Lead generation

Generate new cross-border leads and convert prospects beyond your usual market. 
Gain access to high quality MQLs by collecting eNamecards at the virtual booths, getting your content materials downloaded and more.

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Get connected

Our flagship series draws top brands from MNCs, government bodies, SMEs and start-ups from Asia who are hungry to grow their digital marketing capabilities and ready to invest in leading technology available in the market.

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Customised marketing

We are committed to deliver value-adding engagements between you and your target market, and help you scale your marketing reach further. Speak to us on what you are looking for, and we will design the roadmap for success specially for you.

Editor’s Picks

Our newsrooms have curated some must-know pieces of content for you to keep abreast of what is happening in the evolving world of digital.

Click on the links below to read the articles.

DMA2020-Article-7

LEGOLAND MY’s ‘always-on’ consumer focus when engaging fans amidst lockdowns

DMA2020-Article-13

Allianz Indonesia CMO on its 3 key ingredients for moving the CX needle

DMA2020-Article-13

Jollibee digital head on how brands can stand out online with all the clutter

DMA2020-Article-13

Axiata Digital’s Manzur Rahman: When management refuses to buy into your idea