Powering a world-class strategy through the convergence of marketing, data and technology
10-26 November 2020
9am – 1.30pm (gmt+8 / Sgt)
Virtual – Online
Theme 1: Digital Transformation & Customer Experience (10-12 November 2020)
Theme 2: Data Science & Marketing Analytics (17-19 November 2020)
Theme 3: Mobile & E-commerce Marketing (24-26 November 2020)
A note from the MARKETING-INTERACTIVE Team
While they are no substitute for physical events – which we will bring back when the time is right – we are passionate about being your knowledge platform of choice, and hope that you’ll continue to support our efforts to provide a forum for new thinking, connections, and opportunities to ensure innovation, change and progress within the marketing industry continues to thrive in these uncertain times.
What’s new in 2020?
We plan to keep you engaged from the start!
Discover ground-breaking strategies as we take you on a spectacular virtual experience in the form of:
Pre-Conference Marketing Odyssey
FORUM: Connected Learning
What good is a conference without some networking? We heard your concerns and brought you something better. Early bird registrants will get exclusive access to our forum! Network and connect with peers across APAC to share some of your ideas, earn useful insights and receive something a little special from us! Register before 30th September 2020 to reap this reward.
PODCAST SERIES: Marketing Connected
Always on the go? We’ve got you covered. With 10 different podcasts available, you’ll be spoilt for choice. Hear exclusive interviews with market experts as they present their raw experiences and insights on the digital marketing landscape and what you can expect beyond 2020.
MICRO-WORKSHOPS: Digital Lab Series
Gain access for up to 6 micro-workshops in October! A 30-minute learning session jam packed with practical knowledge and actionable insights you would need to succeed in today’s constantly evolving marketing landscape.
Digital Marketing Asia 2020
Theme 1: Digital Transformation & Customer Experience
10 – 12 November
Theme 2: Data Science & Marketing Analytics
17 – 19 November
Theme 3: Mobile & E-commerce Marketing
24 – 26 November
This can be done effectively only if organisations are collecting the right data and using it in the right way, with or without the help of technological innovations that would, in turn, boost their new marketing channels like Mobile & E-commerce Marketing. Therefore, to cover the breadth of learning unearthed in this unprecedented economic year, we have broken down DMA 2020 into three weeks of structured sharing.
Benefits of Attending
Strategic advice and insights
Proven case studies and powerful panels
Is your marketing team ready to compete in the marketing battleground?
While companies cut marketing budgets to survive as COVID-19 and economic changes decimate revenue, CMOs must quickly adapt to the new marketing reality by re-evaluating their digital campaigns’ effectiveness and transforming their marketing strategies to drive business growth.
Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by marketers today such as:
The proliferation of data has posed a huge challenge for brands to effectively collate, analyse and convert data into insights for business decision making.
Low technology adoption rate
The resistance to change is one of the biggest roadblocks to organisation-wide digital transformation, which leads to a low technology adoption rate. However, as the recent pandemic hit the global economy, digital transformation can no longer be postponed.
Meeting customer expectations
Customers are more circumspect of brand premiums and promises, relying instead on aspects such as brand value, convenience, reviews and feedback.
The recent crisis has caused severe disruptions to the global economy, impacting businesses across sectors. Even though crisis management is crucial for brands to survive, it is also important to plan for the road to recovery in the post-crisis world.
Surviving the onslaught of e-commerce
Consumers are accustomed to making purchases at the comfort of their own homes with a touch of a finger in recent years. While the transition to an E-commerce operation may be problematic, to thrive in an increasingly saturated digital platform poses an even greater challenge.
Navigating consumers' shifts to mobile
Mobile marketing has been a huge trend in recent years. As the pandemic has caused an increase in mobile usage, brands are struggling to create a seamless mobile-friendly strategy. One size doesn’t fit all. What may work on your digital marketing, may not on mobile.
If these challenges resonate with your brand, take the lead over other organisations and overcome these challenges at Digital Marketing Asia 2020.
Powerful Case Studies From
Meet Your Industry Experts
Sir Martin Sorrell
Founder and Executive Chairman of S4 Capital, Founder of WPP
Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Started in 2018, S4 Capital plc has over 2600 people in 30 countries, with a market capitalisation of over $2 billion in just two years after merging with MediaMonks and MightyHive to optimise its content and programmatic practice.
Prior to this endeavour, Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion and working with more than 200,000 people in 113 countries.
Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.
DMA 2020 Speakers
Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!
SVP, Head of Audible
Chief Operating Officer & Chief Marketing Officer
Mandiri AXA Insurance, Indonesia
Mohammad Manzur Rahman
Director, Marketing, Customer Experience & Innovation
Axiata Group, Malaysia
SVP Head of Digital and Online Marketing
Bank Danamon Indonesia
Region Head of Digital & E-Commerce
Director, Global Digital, Analytics & Insights
Benefit Cosmetics (LVMH), United States
Chief Strategy Officer
Bluebird Group, Indonesia
VP Program Management, Transformation & Continuous Improvement
Caesars Entertainment Corporation, United States
Head of eCommerce Asia
Carlsberg Group, Hong Kong
Ryan Den Rooijen
Group Head of Data & Analytics
Chalhoub Group, UAE
Associate Director, Digital Marketing
Global Digital Transformation Operations Director, Professional Beauty
Coty Inc., Switzerland
Global Head of Ecommerce
Coty Inc., Switzerland
Head of Marketing
Digital Transformation & Innovation Head
DHL eCommerce, Malaysia
Head of Data & Marketing Analytics
Marketing Director, Head of Campaigns & Demand Generation
Associate Director of Cybersecurity
Bastiaan de Clercq
Head of Digital & Media
Chief Digital & Marketing Officer
Fuji Xerox, Singapore
Head of Personalisation & Loyalty
Director of Marketing
Huawei Mobile Services, APAC
VP Advertising and Innovation
Johnson & Johnson, Japan
Group Ecommerce Director
Kanmo Group, Indonesia
Chief Consumer Officer
LUSH Cosmetics, MENA
Head of Product - Carrefour eCommerce
Majid Al Futtaim, UAE
Chief Sales & Marketing Officer APAC
Marriott International, APAC
Mars Pet Nutrition, Australia
Chief Marketing Officer
Malaysia Digital Economy Corporation (MDEC), Malaysia
Group VP of Global Marketing
Millennium Hotels & Resorts, Singapore
GM – Digital & Operations
Mahindra Group, India
Director of Digital Engagement and Analysis
Optum (A UnitedHealth Group Company), India
Mohamed Abo El Fotouh
Digital Transformation & Marketing Capability Director
Consumer Marketing Director
Head of Global Digital Marketing Growth
Philips Morris International, Switzerland
Digital Marketing Director
Potato Head Group, Indonesia
Global Category Director Beverage and Confectionery
PT. Mayora Indah TBK, Indonesia
Amalia Sarah Santi
VP of Marketing Investment and Digital Transformation
PT Paragon Technology and Innovation, Indonesia
Dr Nicco Tan
Vice President Marketing
Resorts World Genting, Malaysia
Global Head of Marketing of Diagnostics Information Solutions
Roche, United States
Sir Martin Sorrell
Founder and Executive Chairman
S4 Capital, Founder of WPP
Regional Digital Marketing Head
VP of Sales
Selling Simplified Group, APAC
Head of Digital Media
Shiseido Group, EMEA
Regional Director, Digital Marketing
Shiseido Group, APAC
Director of Global Brand Partnerships
VP Digital, Head of eCommerce
SM Retail, Philippines
Director, Digital Wealth Management
Standard Chartered, Singapore
Chief Marketing & Digital Officer
Sun Life, Hong Kong
Executive Director of Digital
Head of Marketing Analytics and Campaign Operations
True Digital Corporation, Thailand
Head of Digital Transformation and Communication
United Bank Limited, Pakistan
Deputy General Manager, Consumer & Digital Analytics
Head of Data Science Loyalty
SVP Commercial Strategy
YOTEL, United Kingdom
Don’t Just Take Our Word For It, See What Our Past Attendees Have To Say!
“A conference that helps you reimagine the way you do digital marketing.”
“Thought-provoking and fresh content delivered by the top key person in industry.”
“A good opportunity to hear and interact with professionals from various industries about their experiences, challenges, solutions and successes.”
“A very comprehensive coverage of digital marketing evolution”
“Rich learning and transformative thinking.”
“A 2-day conference bringing together the best in the industry for insightful conversations.”
“An eye opener and food for thoughts for the marketers - especially being an agent of change in transforming the old school company to digital world.”
“Amazing, the conference helped us to open our eyes, how another industry like FMCG or tech optimise their digital platform to increase customer experience.”
“DMA 2019 is a great platform to learn and network with reputable marketers from various industries.”
"Great session with sharing on various marketing elements by industry experts"
Sponsors & Partners
There is a wide range of digital opportunities available to meet your business objectives, whether it would be brand positioning/awareness, lead generation, or driving change through thought leadership, we will work with you to create the right pathway for you.
Get in touch with us today at email@example.com to find out more.
Thank you to all our Digital Marketing Asia past sponsors & partners!
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