Where a tech revolution powers marketing acceleration

Back for the 11th year!

Gathering Asia’s most influential CMOs and digital marketing professionals.

28 – 30 NOVEMBER 2023  |  9AM – 5PM
MARINA BAY SANDS, SINGAPORE
#DIGITALMARKETINGASIA

28 – 30 NOVEMBER 2023
9AM – 5PM
MARINA BAY SANDS, SINGAPORE
#DIGITALMARKETINGASIA

500+ ATTENDEES

65+ SPEAKERS

35+ SESSIONS

3 THEMES

500+
ATTENDEES

65+
SPEAKERS

35+
SESSIONS

3
THEMES

PUSHING BOUNDARIES, UNLEASHING INNOVATION, AND REDEFINING POSSIBILITIES

11 years of Digital Marketing Asia

Witness the convergence of more than 500 brilliant minds from the marketing world as we embark on an exhilarating journey into the transformative trends that will shape businesses of the future.

We understand that the true magic lies in cross-industry collaboration, where collective value surpasses individual efforts. Prepare to immerse yourself in an environment designed to foster connections, facilitate learning, and future-proof your marketing game. Uncover groundbreaking strategies that connect leading brands with their target audiences effectively.

Don’t miss this extraordinary opportunity to be part of an unrivalled platform, where marketers in Asia come together face-to-face to forge relationships, gain insights, and engage in thought-provoking discussions across three themes in three days.

Join us at Digital Marketing Asia and seize your chance to thrive in an ever-evolving marketing landscape.

 

3 days. 3 themes. Connected learning.

Theme 1, 28 Nov:

Theme 2, 29 Nov:

Theme 3, 30 Nov:

AI in Marketing

Elevating marketing experiences with intelligent AI solutions.

Seamless Commerce

Unifying experiences for a connected customer journey.

Digital Ethics

Shaping brands with integrity and impact.

UNVEILING THE FUTURE

7 key areas of focus of forward-thinking brands in 2024

Embrace the transformative impact of AI

The market for artificial intelligence (AI) has a current market value of nearly US$200 billion and is expected to grow tenfold by 2030, up to almost US$2 trillion, according to HubSpot. AI is no longer just another trend, it is a reality. By harnessing the power of AI, marketers can unlock a myriad of benefits, from boosting efficiency and personalising content to optimising campaigns, generating valuable insights, and achieving greater ROI.

However, embracing this paradigm shift also comes with challenges, such as acquiring new skills, understanding ethical considerations, and navigating data privacy. Join us to learn ways to position your brand at the forefront of innovation and embark on a journey of AI-driven success.

Dominate 2024 with intelligent conversational chatbots

As of today, 70% of people have used chatbots at some point (Forbes) and these dynamic virtual assistants have redefined personalised interactions, delivering real-time experiences that leave a lasting impression. Powered by advanced AI, chatbots will evolve to new heights, seamlessly integrating natural language processing, sentiment analysis, and multi-platform capabilities.

This is the future that awaits with intelligent chatbots at the helm. Don’t miss your chance to stay ahead of the competition and shape the future of customer interactions.

Prioritise data privacy and transparency

Stricter regulations and evolving consumer expectations demand that marketers obtain explicit consent for data collection and usage. But it doesn’t stop there. To truly earn the trust of your customers, transparency must permeate every aspect of your data handling practices. 

Show your customers that their privacy is not just a checkbox – it’s a core value your brand upholds. Demonstrate your unwavering commitment to handling their information responsibly. When you prioritise data privacy and transparency, you set yourself apart from the competition as a brand that truly respects and protects its customers. Join this movement, win the trust of your audience, and lay the foundation for long-term success. Your customers deserve nothing less, and your brand’s future depends on it.

Drive meaning with your social impact strategy

Consumers today seek more than just products or services – they crave meaningful connections with brands that share their values. By centring your brand around a robust social impact strategy, you not only differentiate yourself from the competition, but also resonate deeply with your target audience.

In a world craving authenticity, demonstrating your unwavering commitment to social responsibility will enable you to forge a powerful bond with your customers – a bond rooted in shared values and a collective desire to create a better world. Be the authentic force that inspires others to follow suit and create a better future for all.

Unleash the power of personalisation

Seventy-six per cent of consumers get frustrated by businesses who do not offer personalised experiences, according to a report by McKinsey & Company. Gone are the days of generic messaging that fails to connect. Today’s consumers want experiences that resonate with their unique preferences and needs. By leveraging predictive personalisation, you can anticipate their desires and deliver highly relevant content, creating meaningful connections that keep them coming back for more.

Embrace the era of tailored experiences. Let 2024 be the year your brand redefines the boundaries of personalisation to achieve remarkable success.

Embrace the evolution of influencer marketing

Ad spending in the Asian Influencer Advertising market is projected to reach US$19.47 billion in 2023. Gone are the days of superficial endorsements and short-term campaigns. The new era of influencer marketing emphasises meaningful connections and sustained partnerships. By aligning with influencers who genuinely embody your brand’s values, you create a magnetic force that resonates with your target audience.

The era of influential partnerships is here, and it’s time to seize the opportunity.

Command the future with voice search dominance

As early as 2019, Asia surpassed North America as the world’s largest market for smart speakers, with shipments more than doubling in this region. Today, voice assistant platforms are increasingly gaining prominence both in homes and on hand-held devices across the region.

By aligning SEO efforts with the preferences of voice users, brands can unlock unparalleled potential while securing top rankings in search results. In fact, smart speakers and voice assistants are beginning to resemble ‘super-apps’ with the capability to serve as the access point for multiple apps. So, get ahead of the game and elevate your brand’s visibility in the voice-activated world. Let your brand’s voice be heard loud and clear.

Embrace the transformative impact of AI
The market for artificial intelligence (AI) has a current market value of nearly US$200 billion and is expected to grow tenfold by 2030, up to almost US$2 trillion, according to HubSpot. AI is no longer just another trend, it is a reality. By harnessing the power of AI, marketers can unlock a myriad of benefits, from boosting efficiency and personalising content to optimising campaigns, generating valuable insights, and achieving greater ROI.

However, embracing this paradigm shift also comes with challenges, such as acquiring new skills, understanding ethical considerations, and navigating data privacy. Join us to learn ways to position your brand at the forefront of innovation and embark on a journey of AI-driven success.

Dominate 2024 with intelligent conversational chatbots
As of today, 70% of people have used chatbots at some point (Forbes) and these dynamic virtual assistants have redefined personalised interactions, delivering real-time experiences that leave a lasting impression. Powered by advanced AI, chatbots will evolve to new heights, seamlessly integrating natural language processing, sentiment analysis, and multi-platform capabilities.

This is the future that awaits with intelligent chatbots at the helm. Don’t miss your chance to stay ahead of the competition and shape the future of customer interactions.

Prioritise data privacy and transparency
Stricter regulations and evolving consumer expectations demand that marketers obtain explicit consent for data collection and usage. But it doesn’t stop there. To truly earn the trust of your customers, transparency must permeate every aspect of your data handling practices.

Show your customers that their privacy is not just a checkbox – it’s a core value your brand upholds. Demonstrate your unwavering commitment to handling their information responsibly. When you prioritise data privacy and transparency, you set yourself apart from the competition as a brand that truly respects and protects its customers. Join this movement, win the trust of your audience, and lay the foundation for long-term success. Your customers deserve nothing less, and your brand’s future depends on it.

Drive meaning with your social impact strategy
Consumers today seek more than just products or services – they crave meaningful connections with brands that share their values. By centring your brand around a robust social impact strategy, you not only differentiate yourself from the competition, but also resonate deeply with your target audience.

In a world craving authenticity, demonstrating your unwavering commitment to social responsibility will enable you to forge a powerful bond with your customers – a bond rooted in shared values and a collective desire to create a better world. Be the authentic force that inspires others to follow suit and create a better future for all.

Unleash the power of personalisation
Seventy-six per cent of consumers get frustrated by businesses who do not offer personalised experiences, according to a report by McKinsey & Company. Gone are the days of generic messaging that fails to connect. Today’s consumers want experiences that resonate with their unique preferences and needs. By leveraging predictive personalisation, you can anticipate their desires and deliver highly relevant content, creating meaningful connections that keep them coming back for more.

Embrace the era of tailored experiences. Let 2024 be the year your brand redefines the boundaries of personalisation to achieve remarkable success.

 

Here’s what DMA 2023 can help you achieve

  • Accelerate

    your knowledge when it comes to new platforms, communications channels and tech tools impacting marketing to pull ahead of your competitors.

  • Breathe

    new life into your omni-channel marketing strategy – or launch one from scratch – to drive brand loyalty and amplify awareness.

  • Conduct

    an audit of your brand’s presence on existing social media platforms to maintain competitiveness (and not get lost in the sea of sameness).

  • Discover

    the secrets to effective segmentation, targeting, and engagement for unparalleled brand impact on the digital realm.

  • Engage

    with experts to uncover new-age marketing solutions using AI – regardless of team size or budget.

  • Foster

    relationships with like-minded individuals who can help you embrace always-on blue sky thinking.

  • Gather

    cross-industry insights through real life successful case studies that can inspire effective solutions for your next brand campaign.

 

Hear the ravings about Digital Marketing Asia from past attendees!

 

World-class speakers

Sumit Ramchandani

Sumit Ramchandani

Group Head of Omnichannel Marketing

AIA

ADIL SANWARI

ADIL SANWARI

REGIONAL HEAD – DIGITAL AND ECOM

AKZONOBEL
Sudhir Tiku

Sudhir Tiku

Vice President (Singapore Asia Pacific Region)

Bosch Energy & Building Solutions
Ravi Shankar

Ravi Shankar

CMO

CARSOME

Krisha Dy

Krisha Dy

Brand Experiences Director

Colgate-Palmolive
Shayan Hazir

Shayan Hazir

Chief Digital Officer, Southeast Asia

HSBC

Adam Cowlishaw

Adam Cowlishaw

Head of Marketing

Johnson & Johnson

MARK KHOO

MARK KHOO

E-COM, CRM, WEB AND SEARCH APAC LEAD

KIMBERLY-CLARK

Vanessa Yeo

Vanessa Yeo

General Manager for Marketing

Lenskart

Nikhil Rao

Nikhil Rao

VP marketing

MONDELĒZ INTERNATIONAL

Benjamin Goh

Benjamin Goh

Marketing & Communications Director, South East Asia

Montblanc
Jayss Rajoo

Jayss Rajoo

Director of Marketing & Food Innovation

Pizza Hut

Kelferd Hor

Kelferd Hor

VP, Squad Lead of Investors Digital Experience

RHB Banking Group

Nakul Gaur

Nakul Gaur

Director – Demand Generation, B2B eCommerce Director

Unilever

REZWANA MANJUR

REZWANA MANJUR

EDITOR-IN-CHIEF

MARKETING-INTERACTIVE
 

Sponsors

A match made in (marketing) heaven.

The power is at your fingertips. With 500+ attendees from across the region, Digital Marketing Asia 2023 brings together the crème de la crème of decision-makers from Asia’s ever-expanding digital marketing community. Enjoy unparalleled opportunities to connect with the brightest minds in Asia, as this exclusive event sets the perfect platform for you to enhance lead generation, establish thought leadership, explore cross-border prospects, elevate global awareness, and more with our esteemed audience.

We do the leg work. All you have to do is participate.

How to participate? Get in touch with us at partnerships@marketing-interactive.com to find out more on how you can be part of Digital Marketing Asia 2023.

 

2023 Sponsors

Platinum Sponsors

celtra-logo
celtra-logo
celtra-logo

Gold Sponsor

celtra-logo
celtra-logo

Exhibitors

celtra-logo
celtra-logo
celtra-logo

Event Partner

celtra-logo
 

Our reach

Be our partner and put your cutting-edge solution on the world map.

Solid-reason-icon1-teal

46,660

Twitter followers

Solid-reason-icon1-teal

200,000

eNews subscribers

Solid-reason-icon1-teal

181,000

Facebook followers
Solid-reason-icon1-teal

25,095

Linkedin followers

Solid-reason-icon1-teal

4,700,000

Digital campaign reach

(Jan 2023 – June 2023)

Solid-reason-icon1-teal

3,090,000

Website pageviews

(Jan 2023 – June 2023)

 

8 reasons why you need to partner with us

Brand recognition

Brand positioning
Product showcase
Prospect engagement
Tap the collective minds
Lead generation
Gain access to leading brand marketers
Customisable to your marketing needs
Bring your brand to life and gain access to only the best of the best in the marketing industry through our impressive reach of over 250,000 decision-makers and influencers in Asia.

Participate in meaningful conversations with direct interaction onsite during networking sessions and position your brand to be top-of-mind of your customers post-conference.

Show our audience what you’re made of with your suite of leading products and services that can empower marketers and business leaders to drive business transformation and high-level performance.
Choose your medium. Be it a podcast, roundtables, pre/post-event cocktail or speaking opportunities. Say the word, and we will make it happen. Be the catalyst for change and lead the charge to transform marketing operations.
Get real-time perspectives from leading marketers and decision makers using community surveys and polls during the conference and understand how your business solution can help them drive towards their commercial goals.
Generate new cross-border leads and convert prospects beyond your usual market. Gain access to high quality MQLs by collecting namecards at the booths, getting your content materials downloaded and more.
Our flagship series draws top brands from MNCs, government bodies, SMEs and start-ups from Asia who are hungry to grow their digital marketing capabilities and ready to invest in leading technology available in the market.
We are committed to deliver value-adding engagements between you and your target market, and help you scale your marketing reach further. Speak to us on what you are looking for, and we will design the roadmap for success specially for you.
 

Ways to get involved

Become a headline sponsor for DMA 2023

Be seen as a champion for all marketing innovation in technology as our headline sponsor with Asia’s rising stars in attendance. This exclusive opportunity is limited to only one partner for the conference.

Become a title sponsor for one theme

Take the opportunity to inspire business leaders with your tech story by leading one of our themes of the conference series including AI in marketing, seamless commerce and digital ethics.

Sponsor a conference session

Get a hook on your target audience within the exclusive digital marketing community on our platform by aligning your brand to one of the key conference sessions during the week to accelerate your business growth.

Turn your booth into an interactive session to drive traffic

Position your company as an authority in the digital marketing community and address the market challenges through solution-led engagement session during networking breaks showcasing your products and services.

If you have other sponsorship ideas brewing in your head which are not listed here, get in touch with us at partnerships@marketing-interactive.com and we will get the plan in motion!

 

Pricing

Let’s connect where tomorrow’s headline disruptors take centre stage today.

ALL-ACCESS PASS

ALL ACCESS PASS

Early bird price ends on 29 September

USD998 898

  • Access to ALL 3 days of conference sessions, including presentation materials (subject to speakers’ permission).
  • Access to daily face-to-face networking activities with 500+ attendees.
  • Exclusive invite to end-of-day closing cocktail reception.

Agency, Vendor Pass

Same rate all the way

USD 2,198

  • Meet industry leaders seeking the latest solutions to up their game.
  • Network exclusively with industry peers and marketing community.

DAY-ACCESS PASS

In-person Pass

One-day

USD 598 498

Early bird price ends on 29 September

Two-day

USD 798 698

Early bird price ends on 29 September
  • Access to ONLY 1 or 2 day(s) of conference, including presentation materials (subject to speakers’ permission).
  • Access to daily face-to-face networking activities with 500+ attendees.
  • Exclusive invite to end-of-day closing cocktail reception.

Agency, Vendor Pass

One-day

USD998

Same rate all the way

Two-day

USD1,298

Same rate all the way
  • Meet industry leaders seeking the latest solutions to up their game.
  • Network exclusively with industry peers and marketing community.
 

Need help regarding accommodations for your trip to Singapore?

Reach out to DMA@marketing-interactive.com if you have any queries regarding hotels or flights for Digital Marketing Asia 2023.

 

The Digital Marketing Asia Community

 

#Throwback to Digital Marketing Asia 2022

 

DMA RESOURCE LAB

Gen Z's impact on luxury branding: How brands can appeal to the new gen of luxury shoppers

Retail brands love unmanned stores, but will traditional retailers be replaced?

Social media can be a 'double-edged sword' during a crisis. How can brands better leverage it?

Live 'Shoppertainment': The next big thing in campaigns?

A majority of Asian women feel unrepresented in ads, how can adland lend its support?