Digital Marketing Asia 2020 by MARKETING-INTERACTIVE

Powering a world-class strategy through the convergence of marketing, data and technology

When

10-26 November 2020

Time

9am – 1.30pm (gmt+8 / Sgt)

Where

Virtual – Online

Social

#DigitalMarketingAsia

Attendees

Speakers

Case Studies

Themed Weeks

Theme 1: Digital Transformation & Customer Experience (10-12 November 2020)

Theme 2: Data Science & Marketing Analytics (17-19 November 2020)

Theme 3: Mobile & E-commerce Marketing (24-26 November 2020)

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About DMA

Since 2013, Digital Marketing Asia has been pivotal in uniting the digital marketing industry, from the most senior leaders to innovative thinkers, to celebrate, share and drive marketing innovation.

This year, we will focus on how brands can tackle digital marketing challenges brought by COVID-19 through data and technology that can bring the global economy out from recession. We will cover the most pressing discussion points for the digital marketing industry alongside championing the resilience and collaboration with data and technology being shown during these unprecedented times.

By attending Digital Marketing Asia, you will be joining a community of trailblazers, thought leaders and industry experts pushing the bounds of marketing and technology. This event is where you can access research-backed sessions, get expert advice on specific challenges and interact with peers — all in one place.

We’ll take you on a three weeks journey of in-depth learning into the realm of digital enablement. Explore ways in which you could unlock success in digital transformation, convert numbers into insights and translate insights into various digital platforms and channels. At the end of Digital Marketing Asia 2020, you will walk away with a robust understanding of the digital age of marketing

A note from the MARKETING-INTERACTIVE Team

With global restrictions on physical events and travel, we have had to pivot sharply towards digital format by incorporating bite-size learning modules in the form of forum discussions, podcast series, micro-workshop series and interactive conference sessions spread across 3 weeks in order to continue to provide a place for marketers like yourself to be informed, challenged and inspired.

While they are no substitute for physical events – which we will bring back when the time is right – we are passionate about being your knowledge platform of choice, and hope that you’ll continue to support our efforts to provide a forum for new thinking, connections, and opportunities to ensure innovation, change and progress within the marketing industry continues to thrive in these uncertain times.

What’s new in 2020?

We plan to keep you engaged from the start!
Discover ground-breaking strategies as we take you on a spectacular virtual experience in the form of:

Pre-Conference Marketing Odyssey

In this all-inclusive learning journey starting this July, we offer digital labs, bite-sized audio insights and forum discussions with thought leaders across the region. Don’t miss the best and latest developments in the digital marketing world:
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FORUM: Connected Learning

What good is a conference without some networking? We heard your concerns and brought you something better. Early bird registrants will get exclusive access to our forum! Network and connect with peers across APAC to share some of your ideas, earn useful insights and receive something a little special from us! Register before 30th September 2020 to reap this reward.

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PODCAST SERIES: Marketing Connected

Always on the go? We’ve got you covered. With 10 different podcasts available, you’ll be spoilt for choice. Hear exclusive interviews with market experts as they present their raw experiences and insights on the digital marketing landscape and what you can expect beyond 2020.

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MICRO-WORKSHOPS: Digital Lab Series

Gain access for up to 6 micro-workshops in October! A 30-minute learning session jam packed with practical knowledge and actionable insights you would need to succeed in today’s constantly evolving marketing landscape.

Digital Marketing Asia 2020

Starting from 10th November, we’ll be bringing the conference to you. Whether you’re at home, in your office, or getting coffee from your favourite cafe, tune in with us and learn from your favourite speakers as they standby for your burning questions. This year, Digital Marketing Asia will be spread over 3 weeks with 3 themes for you to experience:

Theme 1: Digital Transformation & Customer Experience

10 – 12 November

Theme 2: Data Science & Marketing Analytics

17 – 19 November

Theme 3: Mobile & E-commerce Marketing

24 – 26 November

Whilst many organisations credit COVID-19 for their digital transformation process, the steps are taken because they want to offer customers their signature brand experience despite the physical distance. Organisations who are successful at smoothening the customer’s journey at this time are the ones that emerge from this crisis with a running lead.

This can be done effectively only if organisations are collecting the right data and using it in the right way, with or without the help of technological innovations that would, in turn, boost their new marketing channels like Mobile & E-commerce Marketing. Therefore, to cover the breadth of learning unearthed in this unprecedented economic year, we have broken down DMA 2020 into three weeks of structured sharing.

Benefits of Attending

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Strategic advice and insights

Meet with our global expert speakers to learn about the latest strategic trends and explore how these insights can be applied to achieve your mission-critical priorities during and post COVID-19.
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Proven case studies and powerful panels

All our speakers will be giving practical advice on real problems, using their businesses as case studies for you to learn from. There will also be thought-provoking panels and debates that spark discussions and the exchange of ideas.
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Thought leadership

Get inspired by visionary leaders who have unique perspectives on business, technology and life, and how to align strategic initiatives to business goals in your marketing plans.
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Technology solutions

Try out game-changing technologies in one place — and discover solutions that will amplify your marketing efforts and drive business growth.
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Peer community

Expand opportunities through global networking and discover answers to shared challenges on managing the transition from short-term business survival to long-term success post-COVID-19.

Is your marketing team ready to compete in the marketing battleground?

While companies cut marketing budgets to survive as COVID-19 and economic changes decimate revenue, CMOs must quickly adapt to the new marketing reality by re-evaluating their digital campaigns’ effectiveness and transforming their marketing strategies to drive business growth.

Join the conversation with our panel of experts through a series of virtual sessions covering the most pressing challenges faced by marketers today such as:

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Data overload

The proliferation of data has posed a huge challenge for brands to effectively collate, analyse and convert data into insights for business decision making.

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Low technology adoption rate

The resistance to change is one of the biggest roadblocks to organisation-wide digital transformation, which leads to a low technology adoption rate. However, as the recent pandemic hit the global economy, digital transformation can no longer be postponed.

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Meeting customer expectations

Customers are more circumspect of brand premiums and promises, relying instead on aspects such as brand value, convenience, reviews and feedback.

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Recovery marketing

The recent crisis has caused severe disruptions to the global economy, impacting businesses across sectors. Even though crisis management is crucial for brands to survive, it is also important to plan for the road to recovery in the post-crisis world.

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Surviving the onslaught of e-commerce

Consumers are accustomed to making purchases at the comfort of their own homes with a touch of a finger in recent years. While the transition to an E-commerce operation may be problematic, to thrive in an increasingly saturated digital platform poses an even greater challenge.

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Navigating consumers' shifts to mobile

Mobile marketing has been a huge trend in recent years. As the pandemic has caused an increase in mobile usage, brands are struggling to create a seamless mobile-friendly strategy. One size doesn’t fit all. What may work on your digital marketing, may not on mobile.

If these challenges resonate with your brand, take the lead over other organisations and overcome these challenges at Digital Marketing Asia 2020.

Powerful Case Studies From

Meet Your Industry Experts

S4 Capital - Sir Martin Sorrell speaking at Digital Marketing Asia 2020

Sir Martin Sorrell

Founder and Executive Chairman of S4 Capital, Founder of WPP

Sir Martin Sorrell is Founder and Executive Chairman of S4 Capital plc, a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. Started in 2018, S4 Capital plc has over 2600 people in 30 countries, with a market capitalisation of over $2 billion in just two years after merging with MediaMonks and MightyHive to optimise its content and programmatic practice.

Prior to this endeavour, Sir Martin was Founder and CEO of WPP for 33 years, building it from a £1 million “shell” company in 1985 into the world’s largest advertising and marketing services company with a market capitalisation of over £16 billion and working with more than 200,000 people in 113 countries.

Sir Martin supports a number of leading business schools and universities, including his alma maters, Harvard Business School and Cambridge University and a number of charities, including his family foundation.

Audible_Matthew Gain speaking at Digital Marketing Asia 2020
Bayer_Bim Gutierrez speaking at Digital Marketing Asia 2020
Johnson Johnson Donatas speaking at Digital Marketing Asia 2020
Marriott International_Bart Buiring speaking at Digital Marketing Asia 2020
PepsiCo_Mohamed Aboelfotouh-Marriott International_Bart Buiring speaking at Digital Marketing Asia 2020
Sun Life_Haymans Fung speaking at Digital Marketing Asia 2020

DMA 2020 Speakers

Our full line-up of expert speakers for 2020 will be announced soon – check back for regular updates!

Matthew Gain

Matthew Gain

SVP, Head of Audible

Amazon, APAC

Edwin Sugianto

Edwin Sugianto

Chief Operating Officer & Chief Marketing Officer

Mandiri AXA Insurance, Indonesia

Mohammad Manzur Rahman

Mohammad Manzur Rahman

Director, Marketing, Customer Experience & Innovation

Axiata Group, Malaysia

Bayu Sakhti

Bayu Sakhti

SVP Head of Digital and Online Marketing

Bank Danamon Indonesia

Bim Gutierrez

Bim Gutierrez

Region Head of Digital & E-Commerce

Bayer, ASEAN

Sylvia Xie

Sylvia Xie

Director, Global Digital, Analytics & Insights

Benefit Cosmetics (LVMH), United States

Paul Soegianto

Paul Soegianto

Chief Strategy Officer

Bluebird Group, Indonesia

Rias Attar

Rias Attar

VP Program Management, Transformation & Continuous Improvement

Caesars Entertainment Corporation, United States

Flora Hu

Flora Hu

Head of eCommerce Asia

Carlsberg Group, Hong Kong

Ryan Den Rooijen

Ryan Den Rooijen

Group Head of Data & Analytics

Chalhoub Group, UAE

Rinkesh Shah

Rinkesh Shah

Associate Director, Digital Marketing

Cipla, India

Mehdi Shili

Mehdi Shili

Global Digital Transformation Operations Director, Professional Beauty

Coty Inc., Switzerland

Raffaele Masi

Raffaele Masi

Global Head of Ecommerce

Coty Inc., Switzerland

Naruaki Dekura

Naruaki Dekura

Head of Marketing

Crocs, Japan

Franco Chiam

Franco Chiam

Digital Transformation & Innovation Head

Daimler, Singapore

Anil Gautam

Anil Gautam

Managing Director

DHL eCommerce, Malaysia

Shaily V

Shaily V

Head of Data & Marketing Analytics

Emaar, UAE

Burcu Turel

Burcu Turel

Marketing Director, Head of Campaigns & Demand Generation

Ericsson, Singapore

Manoj Wadhwa

Manoj Wadhwa

Associate Director of Cybersecurity

EY, Singapore

Bastiaan de Clercq

Bastiaan de Clercq

Head of Digital & Media

Frieslandcampina, Malaysia

Susie Wong

Susie Wong

Chief Digital & Marketing Officer

Fuji Xerox, Singapore

Sara Sjöberg

Sara Sjöberg

Head of Personalisation & Loyalty

H&M, Sweden

Soyeon Kim

Soyeon Kim

Director of Marketing

Huawei Mobile Services, APAC

Mohit Kapoor

Mohit Kapoor

VP Advertising and Innovation

Jio, India

Donatas Grabliauskas

Donatas Grabliauskas

Marketing Director

Johnson & Johnson, Japan

Craig Wheeler

Craig Wheeler

Group Ecommerce Director

Kanmo Group, Indonesia

Aswaina Seroja

Aswaina Seroja

Chief Consumer Officer

L’Oreal, Indonesia

Ziad Kaddoura

Ziad Kaddoura

Managing Director

LUSH Cosmetics, MENA

Shady Ramadan

Shady Ramadan

Head of Product - Carrefour eCommerce

Majid Al Futtaim, UAE

Bart Buiring

Bart Buiring

Chief Sales & Marketing Officer APAC

Marriott International, APAC

Emily Dowling

Emily Dowling

Marketing Director

Mars Pet Nutrition, Australia

Raymond Siva

Raymond Siva

Chief Marketing Officer

Malaysia Digital Economy Corporation (MDEC), Malaysia

Saurabh Prakash

Saurabh Prakash

Group VP of Global Marketing

Millennium Hotels & Resorts, Singapore

Vikram Karthick

Vikram Karthick

GM – Digital & Operations

Mahindra Group, India

Tarun Minocha

Tarun Minocha

Director of Digital Engagement and Analysis

Optum (A UnitedHealth Group Company), India

Mohamed Abo El Fotouh

Mohamed Abo El Fotouh

Digital Transformation & Marketing Capability Director

PepsiCo, AMESA

Aun Zaidi

Aun Zaidi

Consumer Marketing Director

Philips, APAC

Alexandra Retif-Gaillard

Alexandra Retif-Gaillard

Head of Global Digital Marketing Growth

Philips Morris International, Switzerland

Radit Mahindro

Radit Mahindro

Digital Marketing Director

Potato Head Group, Indonesia

Bahrun Afriansyah

Bahrun Afriansyah

Global Category Director Beverage and Confectionery

PT. Mayora Indah TBK, Indonesia

Amalia Sarah Santi

Amalia Sarah Santi

VP of Marketing Investment and Digital Transformation

PT Paragon Technology and Innovation, Indonesia

Dr Nicco Tan

Dr Nicco Tan

Vice President Marketing

Resorts World Genting, Malaysia

Maital Rasmussen

Maital Rasmussen

Global Head of Marketing of Diagnostics Information Solutions

Roche, United States

Sir Martin Sorrell

Sir Martin Sorrell

Founder and Executive Chairman

S4 Capital, Founder of WPP

Abhishek Grover

Abhishek Grover

Regional Digital Marketing Head

Samsung, SEA

Wayne Wong

Wayne Wong

VP of Sales

Selling Simplified Group, APAC

Anthony Hymes

Anthony Hymes

Head of Digital Media

Shiseido Group, EMEA

Leroy Chua

Leroy Chua

Regional Director, Digital Marketing

Shiseido Group, APAC

Meagan Suckling

Meagan Suckling

Director of Global Brand Partnerships

Shutterstock

Jayan Dy

Jayan Dy

VP Digital, Head of eCommerce

SM Retail, Philippines 

Joan Cheong

Joan Cheong

Director, Digital Wealth Management

Standard Chartered, Singapore

Haymans Fung

Haymans Fung

Chief Marketing & Digital Officer

Sun Life, Hong Kong

Jenni Barnett

Jenni Barnett

Executive Director of Digital

Telstra, Australia

Mint Kaewmanorom

Mint Kaewmanorom

Head of Marketing Analytics and Campaign Operations

True Digital Corporation, Thailand

Aliya Ahmed

Aliya Ahmed

Head of Digital Transformation and Communication

United Bank Limited, Pakistan

Anamica Jain

Anamica Jain

Deputy General Manager, Consumer & Digital Analytics

Vodafone, India

Kamolporn Kongkiatngam

Kamolporn Kongkiatngam

Marketing Director

Visa, Thailand

Puneet Kaur

Puneet Kaur

Head of Data Science Loyalty

Visa, Singapore

Joe Pettigrew

Joe Pettigrew

SVP Commercial Strategy

YOTEL, United Kingdom

If you’d like to suggest a speaker/topic or apply to speak at Digital Marketing Asia 2020 please contact Production Team at production@marketing-interactive.com.

Don’t Just Take Our Word For It, See What Our Past Attendees Have To Say!

“A conference that helps you reimagine the way you do digital marketing.”

Digital Communications Officer, German European School Singapore

“Thought-provoking and fresh content delivered by the top key person in industry.” 

GM Marketing, Timezone

“A good opportunity to hear and interact with professionals from various industries about their experiences, challenges, solutions and successes.” 

Head of Digital Marketing, PT. Summarecon Agung

“A very comprehensive coverage of digital marketing evolution” 

Commercial Marketing Lead MY, Lenovo

“Rich learning and transformative thinking.”

Global Brand Manager, RPFC 

“A 2-day conference bringing together the best in the industry for insightful conversations.”

Assistant Marketing Communications Manager, Shang-ri La Rasa Sentosa Resort & Spa

“An eye opener and food for thoughts for the marketers - especially being an agent of change in transforming the old school company to digital world.”

Brand Manager, Nestle Indonesia

“Amazing, the conference helped us to open our eyes, how another industry like FMCG or tech optimise their digital platform to increase customer experience.”

Brand Communications Manager PT Castrol Indonesia

“DMA 2019 is a great platform to learn and network with reputable marketers from various industries.”

Asst. Manager (Marcomm), Sunway Pyramid

"Great session with sharing on various marketing elements by industry experts"

Manager, Retail Marketing TIME dotCom Berhad

Past Attendees

Here’s a list of some of the great brands who joined us in 2019

Sponsors & Partners

There is a wide range of digital opportunities available to meet your business objectives, whether it would be brand positioning/awareness, lead generation, or driving change through thought leadership, we will work with you to create the right pathway for you.

Get in touch with us today at partnerships@marketing-interactive.com to find out more.

Platinum Sponsor

Selling Simplified

Diamond Sponsor

Shutterstock

Thank you to all our Digital Marketing Asia past sponsors & partners!

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Engage with >250,000 Decision Makers & Influencers in Asia

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1,000,000+

Digital Campaign Impressions

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500,000+

Digital Campaign Reach

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100,000+

Email Campaign Recipients

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200,000

eNews Subscribers

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182,000

Facebook Followers

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47,500

Twitter Followers

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176,000+

Digital Marketing Asia Website Pageviews (2019)

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709,000+

MARKETING-INTERACTIVE Website Average Pageviews Per Month (2020)

8 Solid Reasons To Be Our Partner

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Brand Exposure

It’s time to shine the spotlight on your brand. Expose your brand to the community that matters – Marketers and Business Leaders who are both influencers and decisions makers.
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Brand Positioning

Leverage the features of the virtual exhibition booth for one-to-one live chat with attendees, group video chat function with attendees and collection of virtual business cards.
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Product Showcase

Show off your suite of products and services that can empower marketers and business leaders drive performance and insights on a virtual platform.
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Lead Generation

Break into new markets with our marketing odyssey’s activities that gives you cross-border leads. From the collection of eNamecards at the virtual booths to downloads of your whitepaper or insights – you can be assured of high quality MQLs.
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Prospect Engagement

Engage with high intent marketing qualified leads for your business through our podcasts, micro-workshops, speaking opportunities, private luncheons.
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Direct Engagement

Develop strong relationships and meaningful conversations with your audience. With our virtual platform, you can directly see, listen and speak to your customers.
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Access Asia’s Top Brands

Our flagship series draws top brands from MNCs, government bodies, SMEs and start ups who are hungry to grow their digital marketing know-how and grasp of the tech stack required.
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Gain Insights – Tap The Collective Mind

Using community surveys and polls – find out what’s on the minds of marketers and understand how your business solution can help them drive towards their commercial goals.

DMA Related Articles From MARKETING-INTERACTIVE

Stay ahead of news and insights about the people and companies who are movers and shakers of Digital Marketing in Asia.
Click on the link to read the articles.

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We’re not looking at today’s limitations and to plaster the holes in your current technology stack; we will show you how to reinvent your digital marketing strategy so you can fill in the gaps needed for your brand.

JOIN US TODAY!