Andrew Ridsdale-Smith

Andrew Ridsdale-Smith

Head, Kantar Analytics Practice SEA

Kantar

Andy has been with Kantar for almost 25 years and is based in Singapore. For the last 20 years he has worked in a variety of regional APAC roles and across a broad mix of industries and clients.

In recent years, his role has focused on helping our clients make better decisions with their existing data through both the application of more advanced, predictive analytic approaches as well as a more critical human perspective.

He currently leads Kantar’s analytics practice in APAC which focusses on using AI-based approaches to help maximise marketing ROI, extract insights from digital data and bringing sense to large, siloed datasets.