Annie Urwin

Annie began her career in consulting, helping leading consumer facing organizations make data driven decisions. With experience in analytics and consulting roles across Europe, Middle East, Africa and Asia, Annie has helped many organisations drive significant ROI through improved analytics. In her current role as Vice President, Product Management at Mastercard, Annie leads Mastercard’s business experimentation platforms, Test & Learn and AIM, across Asia Pacific. Annie’s expertise cuts across industries including retail, financial services, CPG and Telco and business applications including pricing optimization, capex, network planning and assortment.