Anupong Tasaduak

Anupong Tasaduak is currently Vice President Data & Digital Marketing of Big C Supercenter PLC, one of the top two retailers in Thailand. He is responsible for leading digital marketing for e-commerce business which is growing aggressively.  He owns over 16 years of experience in digital performance marketing, martech, CRM, analytics and insights in various sectors including real estates, retail, FMCG and telco.  Prior to the current role, Anupong was leading digital transformation introducing digital transformation strategy, delivering customer lifecycle, end-to-end customer journey and leveraging data to encourage customer retention and customer loyalty.