Bernadette LopezHead of Consumer & Shopper Understanding
Ferrero
Bernadette currently leads the consumer insights and business intelligence department of Ferrero Asia Pacific, helping beloved brands such as Nutella, Ferrero Rocher, Kinder, and Tic Tac grow in the region through deep local market and consumer understanding. Prior to Ferrero, she had been with Procter & Gamble Consumer & Market Knowledge, laying foundational insights for award-winning campaigns such as SK-II’s #changedestiny. Apart from consumer and market insights, Bernadette is passionate about music, writing, and watersports.