Brad Johnson

Brad Johnson is a client-facing business director at KPMG who recently took a regional leadership role aimed at growing presence in Corporate Restructuring, a part of the industry expected to grow due to COVID-19 disruption. The restructuring market can be lucrative but it also attracts many non-traditional participants. Businesses in this field are built on relationships, but with over 200,000 KPMG professional staff vying for share of voice, it can be difficult to be heard from all the noise. IMMeida introduced Brad to Contrend, a tool to assist him efficiently promote Corporate Restructuring and cut through the chatter. Upon seeing the results were data driven, KPMG were quick to consider how this solution can assist practices right across the KPMG network.