Bryan Choong

Bryan Choong

General Manager, Omnichannel COE

FairPrice Group

Bryan Choong is an experienced business leader with over 15 years of experience driving digital transformation and customer engagement strategies. Currently serving as the general manager of retail media and omni growth at FairPrice Group, Choong leads the charge in omnichannel excellence, spearheading efforts to unlock growth for brands through innovative solutions and establish FPG as a leader in the retail media space. Prior to this, he drove FPG’s omnichannel initiatives, scaling FPG app adoption by five times to reach 1.6 million digitally connected customers.