CASSANDRA TANDIRECTOR, INSIGHTS & ANALYTICS, SEA & KOREA, UNIVERSAL MUSIC GROUP
Cassandra has over 10 years of experience in bringing the voice of the consumers to the business, specifically with global and regional brands in Asia Pacific. In her current role as head of insights and analytics for Southeast Asia and Korea at Universal Music Group, she conducts analysis to provide market outlook, identify growth opportunities and assess gaps that impact existing business models to inform commercial plans and innovation partnerships. She partners closely with senior leadership, regional marketing, commercial strategy, and brand partnerships to translate insights to activation plans.