Catherine LohPersonalisation Director, Global Digital Marketing
JLL
A contextual customer experience starts with knowing the target audiences and guiding them through relevant customer journeys. As the Personalisation Director at JLL, Cat is responsible for developing strategy and running iterative experiments based on data-driven, informed hypotheses.
Cat has over 15 years of diverse digital and integrated marketing experience supporting businesses regionally and globally. And she will never forget her past life in advertising, where she worked with the best brains in the industry.