Catherine Loh

Catherine Loh

Digital Experience Director

JLL

Catherine Loh brings 20 years of digital marketing expertise and a combination of strategic rigour and data fluency to the discipline of customer journey. As a digital experience director at JLL, she is architecting a global personalisation strategy from the ground up — a process she approaches with a deliberately data-first mindset, mapping behavioural patterns and intent signals before even deciding on the platform. Loh believes that contextual signals aren’t missing—they are hiding in data organisations already own, waiting for someone to ask the right questions.