Charline Boccara

Charline Boccara

VP Digital, Distribution & Loyalty – Asia

Accor

Charline Boccara has spent her career within Accor – a worldwide hospitality leader – across various roles & countries for close to 15 years. Her experience and passion for discovery and travel have led her from New York to London to Paris all the way to Asia.

Currently based in Singapore, Boccara is responsible for the overall e-commerce and digital performance of Accor in Southeast Asia, Japan, South Korea and India. Her scope covers commercial and distribution strategy for online travel agencies and connected clients as well as e-commerce, digital marketing and customer Engagement for ALL (Accor Live Limitless).

Focusing on travellers’ behaviours, her Digital & Distribution team oversees maximising Accor’s digital ecosystem and web performance across a network of 400+ hotels across 15 countries and Points of Sales in Asia by building locally relevant strategy to recruit, retain and activate clients across all digital touch points.