Charmaine LeeHead of Marketing, Singapore
Yeo Hiap Seng (Yeo’s)
Charmaine heads up the marketing team in Yeo’s Singapore. She is a digital-first marketer who believes in innovation and the importance of digital transformation with consumers at the core of the strategy. With more than a decade of experience in FMCG, she has seen the ups and downs of categories and how innovation disrupts the market yet delight the consumers of tomorrow. She is passionate of her work and will continue this fruitful journey in engaging and bonding with the community, jointly with her team and agencies.