Christina Lim Principal
Chrisspeak Pte Ltd and Affiliated faculty, SMU Lee Kong Chian School of Business
Christina is a seasoned practitioner of branding and marketing with over 30 years of experience working with regional and local brands. She held strategic marketing leadership roles with the leading retailer (NTUC FairPrice) in Singapore and as Vice President of Marketing for Honestbee (APAC) collectively.
As the former Chief Marketing Officer in Residence with SMU’s Institute of Innovation and Entrepreneurship, she mentored early-stage start-ups under incubation in its Business Innovation Generator (SMU IIE’s start-up incubation lab) and where she still develops and conducts masterclasses, as affiliated faculty of SMU Lee Kong Chian School of Business.
She consults and advises companies on branding & communications, Funnel strategy, UX for Tech platforms, Service Experience Design, Data-led growth strategy (acquisition/retention), etc.